Core Insights - The article discusses the significance of entrepreneur IP in corporate online promotion and presents a ranking of entrepreneur influence on Douyin based on various metrics such as follower count, engagement, and content performance [1] Group 1: Entrepreneur IP Rankings - The top-ranked entrepreneur is Yu Chengdong from Huawei, with 17.587 million followers, gaining 1.112 million new followers in October, and receiving 943,000 likes on his content [2][7] - Lu Weibing from Xiaomi ranks second, with 2.797 million followers, adding 135,000 new followers and achieving 859,000 likes through 22 posts focused on the REDMI K90 series [2][9] - Zhou Yunjie from Haier ranks third, with 1.804 million followers, gaining 270,000 new followers and receiving over 2.07 million likes across 12 posts [2][11] Group 2: Content Performance and Engagement - Yu Chengdong's content primarily revolves around technology education and product promotion, with a notable video on noise-canceling headphones receiving over 250,000 likes [7] - Lu Weibing's most engaging post featured a product showcase and a lottery, which attracted over 270,000 participants [9] - Zhou Yunjie's content combines humanistic themes with technological strength, including a viral Mid-Autumn Festival video that garnered over 700,000 likes [11] Group 3: New Entrants and Trends - New entrants to the ranking include Xu Fei from Xiaomi, who gained 18,000 followers and received 293,000 likes on 10 posts [3] - The article notes a trend of entrepreneurs leveraging social media to enhance brand visibility and engage with audiences through storytelling and product promotion [18]