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华山牧以全链数智化激活黄金奶源带新动能
Sou Hu Cai Jing· 2025-12-11 11:01
Core Viewpoint - The deep integration of the real economy and digital economy is the core proposition for regional industrial upgrading, with Huashan Dairy as a leading enterprise in the dairy industry of Weinan, focusing on the national "14th Five-Year" digital economy plan and smart agriculture [1][10]. Group 1: Digital Transformation Strategy - Huashan Dairy has established a core strategy of "integrating the industrial chain, supply chain, and value chain" along with "intelligent production, digital operation, and collaborative supply and demand" to achieve a leap from traditional manufacturing to "intelligent-driven" operations [3][11]. - The company has built three major digitalization pillars, entering a critical phase of large-scale implementation and efficiency release, including smart farms and intelligent factories, with a CNC rate of key processes reaching 82%, significantly exceeding the industry average [3][5]. Group 2: Production and Quality Control - The farm segment has fully integrated IoT monitoring systems to track cow health, feed nutrition, and environmental conditions, resulting in a 30% reduction in disease rates and a 15% increase in milk production [5][10]. - The factory has implemented an MES production execution system, achieving a 20% increase in production efficiency and maintaining a product qualification rate of over 99.8% [5][10]. Group 3: Marketing and Sales Channels - Huashan Dairy has positioned online channels as the core of market expansion, creating a comprehensive layout of "official self-operated + comprehensive e-commerce + content live streaming," achieving a 43% member repurchase rate [7][8]. - The online sales currently account for 5% of total sales, with a 200% annual growth rate in content e-commerce channels like Douyin, significantly outpacing the industry average growth rate of 20% [8][10]. Group 4: Policy Support and Industry Impact - As a leading enterprise in the Weinan dairy industry, Huashan Dairy drives the collaborative upgrade of upstream and downstream industries, creating a "leading enterprise empowerment" model that enhances overall industry efficiency [10][11]. - The company actively aligns with national digital economy plans and local development policies, benefiting from tax incentives and subsidies for digital transformation, which accelerates the implementation of smart farms and intelligent factories [10][11].