2026年A股的开年有点不一样——1月6日，陕西旅游作为今年第一家新上市公司登陆沪市主板，开盘价直接比80.44元的发行价涨了63%。这也是近5年里A 股迎来的第一只文旅类上市企业，投行说这是资本市场在支持有稳定盈利的消费类企业，券商也提到现在大家旅游消费的意愿在慢慢回升。但很多人可能没 往深想：为啥有的新闻出来行情就涨，有的却反而跌？其实关键不在新闻本身，而在背后的资金行为。 一、新闻里的行情，为啥总踩不准节奏 很多人都有过这种困扰：明明看到利好新闻，买进去却套住；明明出了利空，反而涨了。就像这次陕西旅游上市，有人可能觉得"文旅股要涨了"，但其实A 股的规律是"买传闻卖新闻"——提前埋伏的人，等新闻出来反而可能卖。可问题是，怎么知道哪些涨是真的，哪些是假的？ 大家看这两只股票，左边的涨涨跌跌但总能拉回来，右边的反弹几次都没成功，表面看是行情不同，其实背后是机构资金的选择。以前我也搞不懂，直到用 了量化大数据才明白：原来机构资金的行为是能通过数据看出来的。不是看资金流入流出，而是看他们的交易特征——有没有持续活跃。 以前我也总被行情绕晕，直到接触了量化工具才发现：机构资金的活跃程度是有"痕迹"的。不是看谁买了 ...

Core Viewpoint - Shaanxi Tourism Culture Industry Co., Ltd. has finally received acceptance for its IPO plan on the Shanghai Stock Exchange after eight years on the New Third Board, indicating a significant step towards public listing and capital raising in the recovering tourism sector [2]. Company Overview - Shaanxi Tourism is primarily controlled by Shaanxi State-owned Assets Supervision and Administration Commission, with its main business encompassing tourism performances, cable cars, dining, and project investment and management [2]. - The company's core assets include the performance "The Song of Everlasting Regret" and the cable car at Huashan Mountain [2]. Financial Performance - The company is projected to achieve revenues of CNY 1.071 billion (approximately USD 150 million) and CNY 1.245 billion (approximately USD 175 million) for the years 2023 and 2024, respectively [2]. - Net profits attributable to the parent company are expected to be CNY 418 million (approximately USD 59 million) and CNY 503 million (approximately USD 71 million) for the same years, reflecting a positive trend in performance due to the recovery of the tourism industry [2]. Revenue Breakdown - The main revenue contributors are the performance "The Song of Everlasting Regret" and the Huashan cable car, expected to generate CNY 681 million (approximately USD 96 million) and CNY 390 million (approximately USD 55 million) in 2024, accounting for 55.07% and 31.56% of total revenue, respectively [3]. - Both segments exhibit high gross margins of 84.06% and 66.73%, making them significant profit drivers for the company [3]. IPO Fundraising and Investment Projects - The company aims to raise CNY 1.555 billion (approximately USD 220 million) through the IPO, with plans to invest in seven projects, primarily focused on cable car acquisitions and related infrastructure [3][5]. - Key projects include the acquisition of equity in Taihua Cableway, Yaoguang Pavilion, and Shaohua Mountain Cableway, along with the construction of various service centers and tourist facilities [4][5]. - Notably, five out of the seven fundraising projects are related to cable car construction, with a total planned investment of CNY 876 million (approximately USD 124 million) [5]. Strategic Focus - The company is prioritizing cable car operations due to their quicker revenue generation potential compared to traditional performance-based businesses [5]. - The Taihua Cableway project is expected to have a single-direction capacity of 1,500 passengers per hour, with peak capacity reaching 3,000 passengers per hour, indicating strong operational potential [5].