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魏江雷:体育IP的价值取决于“注意力经济”丨十五运大家谈
Core Viewpoint - The 15th National Games, co-hosted by the Guangdong-Hong Kong-Macao Greater Bay Area, is seen as a pivotal opportunity to transform the sports industry in the region, emphasizing the integration of mass sports and competitive sports to stimulate long-term enthusiasm for sports among the public [1][2]. Group 1: Sports Industry Development - The hosting of large-scale sports events can enhance regional infrastructure and improve the overall sports facilities without the need for extensive new constructions [2][5]. - The event is expected to boost local economies by promoting tourism, accommodation, and consumption through sports-related activities [2][9]. - The development of mass sports is crucial for the success of competitive sports, as higher participation rates can lead to the identification of talented athletes [3][4]. Group 2: Community Engagement and Participation - The design of lightweight, high-participation mass sports projects is essential to meet public fitness needs while also nurturing talent for competitive sports [3][4]. - Examples of accessible sports include 3-on-3 basketball and 5-a-side football, which can be organized in existing venues to encourage community involvement [3][5]. - The integration of emerging sports like roller skating and surfing can further enhance the sports culture in the Greater Bay Area [3][5]. Group 3: Commercialization and Economic Impact - The successful integration of sports events with commercial venues, such as shopping malls, can drive foot traffic and enhance consumer engagement [6][7]. - The economic foundation of the Greater Bay Area supports the development of sports IPs, which can be leveraged for long-term growth and sustainability [7][8]. - The multi-city hosting of the National Games is expected to optimize resource allocation and foster economic and cultural exchanges among cities [8][9]. Group 4: Technological Integration - The incorporation of AI and internet technologies in the National Games can enhance the spectator experience and showcase the region's technological advancements [10][11]. - The use of robots for audience interaction and information dissemination during events can significantly improve the overall event experience [10][11]. Group 5: Legacy and Cultural Impact - The National Games will leave a lasting cultural imprint on the cities involved, fostering a unique sports memory and promoting regional sports leagues [11][12]. - The focus on mass participation aligns with the broader goal of promoting a healthy lifestyle among the population, which can lead to increased commercial opportunities [11][12].