南方日报

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协同并进,各擅胜场,南方报业媒体矩阵焕新出击
Nan Fang Nong Cun Bao· 2025-07-04 04:07
Group 1 - The Southern Media Group is implementing a multi-brand strategy to enhance its media presence and influence, focusing on differentiated development and precise positioning [1] - The group is launching a "Fusion Innovation Plan" to integrate various media units and improve content production, dissemination, and operational mechanisms [1] - The Southern Media Group aims to build a high-level mainstream media group with strong content production and dissemination capabilities [1] Group 2 - Southern Magazine aims to strengthen its role as a leading provincial party publication, focusing on integrating party-building communication, research, and services [3] - The magazine will enhance local resource utilization and improve its theoretical commentary and party-building sections [5] - The magazine plans to leverage new technologies like VR and AI to optimize user experience and content production [5][6] Group 3 - Southern News Network is focused on becoming a leading technology-driven mainstream online media outlet, utilizing generative AI and enhancing technical support [8] - The network is implementing a data-driven approach to transform its website and app into intelligent databases, enhancing user interaction [10] - The network aims to strengthen its role in guiding public opinion and building a talent pool for online communication [10] Group 4 - Southern Rural Newspaper is dedicated to serving rural revitalization by creating a comprehensive service platform focused on agricultural and rural issues [12] - The newspaper will enhance its content quality and professional focus, utilizing AI for content production [14] - It aims to build a brand management system for agricultural products and promote regional brands [14] Group 5 - Southern Weekend aims to solidify its position as a leading market-oriented media outlet by enhancing its content quality and paid subscription model [15] - The publication is revising its editorial evaluation methods to prioritize high-quality content production [17] - Southern Weekend is developing a mobile interactive content community to enhance user engagement and content diversity [19] Group 6 - Southern Metropolis Daily is focused on becoming a leading new urban media outlet by prioritizing mobile-first strategies and content quality [18] - The newspaper is integrating its editorial teams to enhance its multimedia capabilities and user experience [20] - It aims to create a diverse product matrix to strengthen its commentary and public trust [22] Group 7 - Guangdong Education Magazine is transforming into a service-oriented platform for education, focusing on interactive and practical educational models [24] - The magazine is building a comprehensive service system to enhance its connection with schools, teachers, and students [27] - It aims to create a digital platform for youth development, integrating knowledge dissemination and practical experiences [27]
聚合优化 在地深耕 共建共享——南方报业全面启动系统性变革
Nan Fang Nong Cun Bao· 2025-07-04 04:01
Core Viewpoint - Southern Media Group has officially launched a systematic reform initiative, introducing 20 reform plans and 56 specific measures to enhance innovation, user service, and communication effectiveness over the next three years [1] Group 1: Reform Plans and Objectives - The reform aims to strengthen the position of Southern Media as a leading mainstream media group in China, focusing on the Guangdong region and the Greater Bay Area [1] - The initiative emphasizes the integration of various media platforms and the development of new media IPs to better serve user needs and enhance content production [3][4] Group 2: Content Production and User Engagement - Southern Media will focus on producing high-quality content that resonates with users, enhancing the functionality of flagship publications like Southern Daily and Southern Weekly [4] - The company plans to establish 15 new media studios and develop 20 new media IPs targeting various sectors such as education, health, and fashion [5] Group 3: Regional and Community Focus - The reform will deepen engagement with users across five levels: province, city, county, town, and village, creating a localized service model that combines online and offline interactions [6] - Southern Media aims to enhance its role in social governance by developing platforms for public service and community engagement [6] Group 4: Technological Integration - The company will leverage digital technologies to enhance media production and distribution, including the establishment of a smart media cloud and the use of AI for content creation [7] - The focus will be on creating immersive and interactive content to attract a broader audience [7] Group 5: Collaborative Production Model - Southern Media will adopt an open collaborative production model, integrating user-generated content into its media platforms to foster a community-driven approach [8] - The initiative includes forming partnerships with various organizations to expand content production and enhance user engagement [8]