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杭州3处商业区入选国家级创新案例
Mei Ri Shang Bao· 2025-12-18 07:29
Core Insights - The Ministry of Commerce has officially announced the typical cases of innovation and improvement in the national retail industry for 2025, with three commercial areas in Hangzhou being recognized as benchmarks for the integration of culture, commerce, and tourism [1] Group 1: Commercial Areas Overview - Gonglian CC has transformed from a traditional department store into a cultural and commercial complex favored by young people, featuring a 20% share of the two-dimensional industry, including the first store of the well-known IP operator ANIPLEX in Hangzhou [1] - The annual foot traffic at Gonglian CC has doubled from 4 million to 8 million, with projected sales exceeding 1 billion yuan in 2024, representing a 42% increase from 2023 [1] - The nighttime economy at Gonglian CC has spurred a 25% increase in related job positions in the upper urban area, making it a popular destination for night tourism [1] Group 2: Cultural Integration - Qinghefang Historical Street serves as a high ground for the collision of Song culture and national trend creativity, featuring 56 intangible cultural heritage brands and over 50 boutique shops [2] - The street has seen a 13.87% increase in foot traffic and an 18.8% increase in revenue for 2024, with new media exposure exceeding 100 million, establishing itself as a "traffic password" for cultural tourism integration [2] Group 3: Community Services - Nanxingli focuses on "convenience + quality," providing a warm model for the renovation of old neighborhoods, retaining familiar old brands while introducing quality merchants and upgraded markets [3] - The daily foot traffic at Nanxingli has increased by 70%, with expected revenue reaching 15 million yuan by 2025, enhancing residents' sense of belonging and becoming a replicable community service hub [3] - The introduction of the "Nanxing Smart Neighbor" AI digital system offers intelligent convenience services to residents, making shopping more convenient [3] Group 4: Future Development Plans - The success of these three commercial areas reflects the innovation and development of Hangzhou's retail industry, with plans to focus on core commercial areas, characteristic streets, and convenient living circles [3] - The city aims to promote tailored renovations for commercial facilities, encourage multifunctional retail outlets, and develop new models such as instant retail and national trend economy [3] - More idle commercial spaces are expected to transform into new consumption scenes, providing richer shopping experiences for citizens and tourists [3]