Core Viewpoint - The article highlights the development of the South Pear industry in Haicheng, aiming to establish it as the "World Capital of South Pear" by 2027, focusing on quality improvement, standardization, and industrialization of production [1][10]. Industry Overview - Haicheng is recognized as the leading producer of South Pears in China, with a total planting area of 280,000 acres and an expected production of 250,000 tons this year, generating an estimated output value of 1.5 billion yuan [2][5]. - The city has built a complete industrial chain from planting to deep processing, collaborating with universities and companies to enhance the South Pear industry [1][6]. Production and Sales - The Junzhen Cooperative expects a production of approximately 500,000 pounds of South Pears this year, with overall sales projected to exceed 2 million pounds, over 50% of which will be sold online [2]. - Tianying Fruit Industry, the largest local fruit cultivation enterprise, anticipates a production of 700,000 to 750,000 pounds, all sold through online channels, with some products exported to countries like Canada and Thailand [2][3]. Deep Processing and Product Development - The deep processing of agricultural products is emphasized as a key development area, with companies like Zhujia Distillery producing award-winning South Pear brandy [3][4]. - Pearsource, another local company, has developed South Pear products such as fruit preserves and is planning to launch new products like South Pear tea by the end of the year [4]. Technological Advancements - The transition from "labor-intensive" to "technology-intensive" agriculture is underway, with partnerships established with universities for research and development in various aspects of the South Pear industry [6][7]. - The establishment of a South Pear gene bank and DNA traceability laboratory marks a significant step towards modernizing agricultural practices and ensuring product quality [7]. Future Goals and Strategies - Haicheng aims to enhance the standardization of production, expand deep processing capabilities, and broaden market reach both domestically and internationally [8][10]. - The city plans to create a comprehensive information database for South Pear production and marketing, ensuring traceability and accountability in quality management [8][9].