Core Insights - The article highlights the development of the South Fruit Pear industry in Haicheng, Liaoning, aiming to establish it as the "World Capital of South Fruit Pear" by 2027, focusing on large-scale, standardized, and industrialized production [2][10] - Haicheng has built a complete industrial chain from planting to deep processing, collaborating with universities and companies to enhance the quality and efficiency of the South Fruit Pear industry [1][3] Industry Overview - Haicheng is recognized as the leading producer of South Fruit Pears in China, with a planting area of 280,000 acres and an expected production of 250,000 tons this year, generating an estimated output value of 1.5 billion yuan [3][10] - The city has around 60,000 households engaged in South Fruit Pear production, with over 50 companies involved in related industries, including storage, processing, and sales [3][4] Production and Sales - The expected production for the year is between 7 million to 7.5 million pounds for major companies, with over 50% of sales conducted through online channels [3][4] - The overall sales volume for the cooperative is projected to exceed 2 million pounds, with peak monthly sales reaching 100,000 orders [3] Deep Processing and Value Addition - The article discusses the importance of deep processing in extending the agricultural value chain, with companies like Haicheng Zhujia Oriental Brandy Co. producing award-winning South Fruit Pear brandy [4][5] - Other products being developed include South Fruit Pear fruit preserves and teas, with a focus on increasing production capacity to meet market demand [5][6] Technological Advancements - The city is transitioning from traditional agriculture to smart agriculture, leveraging partnerships with universities for research and development in planting techniques, product branding, and industry upgrades [7][8] - The establishment of a gene bank and DNA tracing technology aims to enhance the quality and safety of South Fruit Pears, ensuring a competitive edge in the market [8] Future Goals and Strategies - Haicheng aims to improve standardization, brand development, and deepen processing capabilities while expanding domestic and international market shares [9][10] - The city plans to create a comprehensive information database for production and sales, enhancing traceability and quality assurance in the South Fruit Pear supply chain [10]

Core Viewpoint - The article highlights the development of the South Pear industry in Haicheng, aiming to establish it as the "World Capital of South Pear" by 2027, focusing on quality improvement, standardization, and industrialization of production [1][10]. Industry Overview - Haicheng is recognized as the leading producer of South Pears in China, with a total planting area of 280,000 acres and an expected production of 250,000 tons this year, generating an estimated output value of 1.5 billion yuan [2][5]. - The city has built a complete industrial chain from planting to deep processing, collaborating with universities and companies to enhance the South Pear industry [1][6]. Production and Sales - The Junzhen Cooperative expects a production of approximately 500,000 pounds of South Pears this year, with overall sales projected to exceed 2 million pounds, over 50% of which will be sold online [2]. - Tianying Fruit Industry, the largest local fruit cultivation enterprise, anticipates a production of 700,000 to 750,000 pounds, all sold through online channels, with some products exported to countries like Canada and Thailand [2][3]. Deep Processing and Product Development - The deep processing of agricultural products is emphasized as a key development area, with companies like Zhujia Distillery producing award-winning South Pear brandy [3][4]. - Pearsource, another local company, has developed South Pear products such as fruit preserves and is planning to launch new products like South Pear tea by the end of the year [4]. Technological Advancements - The transition from "labor-intensive" to "technology-intensive" agriculture is underway, with partnerships established with universities for research and development in various aspects of the South Pear industry [6][7]. - The establishment of a South Pear gene bank and DNA traceability laboratory marks a significant step towards modernizing agricultural practices and ensuring product quality [7]. Future Goals and Strategies - Haicheng aims to enhance the standardization of production, expand deep processing capabilities, and broaden market reach both domestically and internationally [8][10]. - The city plans to create a comprehensive information database for South Pear production and marketing, ensuring traceability and accountability in quality management [8][9].