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有滋有味有PK,山东“美食+文旅”打造味蕾消费新场景
Sou Hu Cai Jing· 2025-08-18 01:00
Core Insights - The "Good Guest Shandong Food Competition" is creating a new consumption scene by integrating food, competition, and cultural tourism, with events running from July 30 to November, covering peak travel seasons [3][10] - The competition features various local delicacies and aims to enhance the overall consumption experience in cities, attracting significant visitor numbers and boosting local economies [7][11] Group 1: Event Overview - The competition includes 16 rounds of individual contests, showcasing local culinary specialties such as "Lychee Shrimp Balls" and "Three-Treasure Tofu Box" [3][8] - The event has attracted over 50,000 visitors to the "Gift Enjoyment Zibo" exhibition area, generating sales exceeding 1.3 million yuan [6][7] Group 2: Economic Impact - The competition has effectively driven tourism and consumption, with over 20,000 visitors participating in the opening day in Jinan, leading to significant sales in local attractions [7][10] - The event is designed to convert the temporary influx of visitors into sustained economic growth by promoting local dining, shopping, and accommodation [10][11] Group 3: Marketing and Promotion - The competition utilizes social media and engaging marketing strategies to enhance visibility and attract participants, leveraging local culinary culture [11] - Various promotional offers are being implemented across cities to extend visitor stays and encourage spending in local businesses [10][11]