Core Points - The Guangzhou International Food Festival, featuring a blend of culture, technology, and international flair, commenced on November 19 at the Panyu Wanbo Center, lasting for five days [2] - The festival aims to enhance Guangzhou's international reputation and cultural soft power, coinciding with the 15th National Games of China [2] - Approximately 220 exhibition booths are set up, with nearly 100 at the main venue and over 120 in the surrounding commercial area, showcasing a diverse array of culinary offerings [2] Summary by Sections Event Overview - The festival is themed "Food in Guangzhou, Flavoring the Whole Sports," integrating food, sports, culture, and technology [2] - The main venue is divided into 10 areas, featuring various culinary styles, including traditional Chinese cuisine, local specialties, and innovative dishes [2] Online Engagement - A "Cloud Food Carnival" series of activities allows citizens to participate in online food exploration and redeem dining vouchers at over 3,000 partnered restaurants [3] - The event serves as a platform for cultural exchange and consumption activation, with the China Culinary Association emphasizing its role in promoting culinary culture [3] Technological Integration - The festival includes a "Robot Chef Competition," showcasing human-robot collaboration in cooking, along with interactive technology demonstrations [4] - AI-driven food experiences, such as personalized nutrition reports and taste preference analysis, are featured to enhance visitor engagement [4] Industry Collaboration - The festival promotes a "Food + Tourism" synergy, creating culinary tourism routes that connect local attractions with dining experiences [5] - A supply chain matchmaking event is held to facilitate connections between food suppliers and restaurant businesses, fostering industry growth [5]

Core Viewpoint - The 8th World Sichuan Cuisine Conference successfully integrated the concept of "food + culture and tourism," transforming from an industry event to a nationwide celebration, with Jinlongyu's "Wai Po Xiang" rapeseed oil being recognized as the designated cooking oil for the fifth consecutive year, affirming its status as the "soul of spicy cuisine" [5][9][22]. Group 1: Event Highlights - The conference took place from October 31 to November 2, 2025, in Leshan, Sichuan, showcasing a multi-faceted approach with "meetings + competitions + exhibitions + cultural tourism" [5]. - Jinlongyu's "Wai Po Xiang" rapeseed oil was highlighted for its exceptional flavor and quality, reinforcing its reputation in the culinary world [9][22]. - The event featured interactive experiences, including tastings of traditional dishes and demonstrations by intangible cultural heritage masters, enhancing consumer engagement [9][10]. Group 2: Product Recognition - "Wai Po Xiang" rapeseed oil has won the title of designated cooking oil for five consecutive years, reflecting high recognition in the professional field [9][22]. - The oil is trusted by many Sichuan cuisine masters, who emphasize that the key to delicious Sichuan dishes lies in the "aroma," with the right oil being crucial for achieving the desired flavors [13][19]. Group 3: Quality and Production - Jinlongyu's "Wai Po Xiang" rapeseed oil is produced using non-GMO rapeseed and adheres to a transparent production process, ensuring safety and authenticity [22]. - The brand emphasizes a traditional small-scale pressing technique combined with modern methods to preserve the natural aroma and nutrition of the oil, enhancing its appeal in spicy dish preparation [19][22].

Core Insights - The article discusses the integration of food culture and tourism in Leshan, Sichuan, highlighting the city's efforts to promote its culinary offerings alongside its famous tourist attractions [4][6][20] - Leshan aims to transform its image from a destination known solely for the Leshan Giant Buddha and Emei Mountain to a vibrant culinary hub, attracting over 100 million tourists and generating significant revenue [4][8][12] Group 1: Food and Tourism Integration - Leshan's strategy includes promoting its culinary culture through events like the World Sichuan Cuisine Conference and the China Catering Industry Development Conference, which enhance the visibility of local food [8][9] - The city has shifted from a "ticket economy" to a "comprehensive consumption" model, where food becomes a primary reason for tourists to visit [4][6] - A significant portion of visitors (over 60 million) are now coming specifically for the food experience rather than traditional sightseeing [4][12] Group 2: Brand Recognition and Awareness - Efforts to enhance the recognition of Leshan's food include branding initiatives and engaging with younger demographics, particularly university students, to create a core consumer market [6][9] - Research indicates that 74% of tourists learned about Leshan's food through word of mouth, highlighting the need for improved marketing and awareness [6][7] - The city is working to change the perception that it only offers the Giant Buddha and Emei Mountain by promoting its diverse culinary offerings [7][8] Group 3: Quality and Standards - Leshan is implementing quality standards for its food offerings, including the establishment of local culinary standards to ensure consistency and reliability for visitors [12][13] - The city has initiated competitions to identify and promote local eateries, providing them with official recognition and support to enhance their visibility [10][11] - A focus on maintaining high food quality is crucial for building a positive reputation among tourists, with efforts to reduce complaints and improve service [12][13] Group 4: Experience Enhancement - Leshan is creating clustered food experiences in traditional streets to facilitate easier access for tourists, transforming the dining experience from mere taste to immersive engagement [15][16] - The city is expanding and upgrading existing food streets to accommodate the growing number of visitors and enhance their overall experience [15][16] - New experiential zones are being developed to provide diverse culinary and cultural experiences, encouraging longer stays and deeper engagement with the city [17][18] Group 5: Future Directions - The article raises questions about whether Leshan should focus on promoting a single standout dish or develop a collective brand for its diverse culinary offerings [20][22] - Suggestions include creating a unified brand for "Leshan Snacks" to leverage the city's rich culinary diversity, rather than relying on a single iconic dish [22] - The ongoing development of Leshan's culinary identity reflects a broader trend in urban tourism marketing, emphasizing the importance of local food culture [21][22]

Core Insights - The "Good Guest Shandong Food Competition" is creating a new consumption scene by integrating food, competition, and cultural tourism, with events running from July 30 to November, covering peak travel seasons [3][10] - The competition features various local delicacies and aims to enhance the overall consumption experience in cities, attracting significant visitor numbers and boosting local economies [7][11] Group 1: Event Overview - The competition includes 16 rounds of individual contests, showcasing local culinary specialties such as "Lychee Shrimp Balls" and "Three-Treasure Tofu Box" [3][8] - The event has attracted over 50,000 visitors to the "Gift Enjoyment Zibo" exhibition area, generating sales exceeding 1.3 million yuan [6][7] Group 2: Economic Impact - The competition has effectively driven tourism and consumption, with over 20,000 visitors participating in the opening day in Jinan, leading to significant sales in local attractions [7][10] - The event is designed to convert the temporary influx of visitors into sustained economic growth by promoting local dining, shopping, and accommodation [10][11] Group 3: Marketing and Promotion - The competition utilizes social media and engaging marketing strategies to enhance visibility and attract participants, leveraging local culinary culture [11] - Various promotional offers are being implemented across cities to extend visitor stays and encourage spending in local businesses [10][11]

Core Viewpoint - The article highlights the success of the "Meiling Goose King" food street in Nanhsiung, which has transformed into a significant economic driver, generating an annual output value exceeding 500 million yuan through the promotion of local cuisine and tourism integration [10][50]. Group 1: Economic Impact - The "Meiling Goose King" food street has over 160 restaurants and serves thousands of spicy geese daily, becoming a popular dining area [15][16]. - The local government has invested in the infrastructure of the food street, enhancing its appeal and functionality [14]. - The spicy goose industry has led to a 30% increase in collective economic income for Meiling Village and a 21% rise in per capita income for surrounding farmers [40]. Group 2: Industry Development - The establishment of the "Meiling Goose King Restaurant Culture Association" has allowed over 60 members to share culinary techniques and market information, ensuring consistent quality and authenticity [19][21]. - The introduction of "Goose King Sauce" has created a new product line, with production and sales reaching over 40,000 bottles in the past two years, contributing to local economic growth [46]. Group 3: Tourism Integration - The food street is exploring the integration of food and tourism, with initiatives like transforming a restaurant into a guesthouse to enhance visitor experiences [29][30]. - Events such as the "Hundred Tables Thousand People Tasting Goose King" festival have successfully attracted tourists, showcasing the synergy between culinary offerings and tourism [32][35].

Group 1 - The 2025 Yanqing District Food Festival and "Spring Food Light, Taste Gathering Yanqing" Spring Specialty Snack Festival has been launched, featuring multiple "Food + Cultural Tourism" routes [1] - The food market experience area, centered around "smoky atmosphere + cultural soul," has become a popular attraction, with over 20 time-honored stalls attracting many visitors [1] - To engage younger audiences, an interactive "food blind box" installation has been set up, allowing visitors to learn traditional food-making techniques [1] Group 2 - The Yanqing District Business Bureau has released the "Yanqing Eat Shua" guide for evaluating local dining establishments, alongside a policy linking event ticket stubs to dining consumption [2] - Several spring food routes have been introduced, including two routes around the Badaling Great Wall, featuring local restaurants and accommodations [2] - Future seasonal events are planned, including a summer barbecue beer festival, an autumn harvest festival, and a winter hot pot festival, aimed at continuously developing the "Food + Cultural Tourism" brand [2]