央视网消息：这个周末，在江苏常州，一场汇集了常州、镇江、扬州等地的特色美食市集美味开启。 美食市集开街 大厨亮绝活 游客忙品尝 美食市集还只是开始，"美食+文旅"的超级福利包也同步献上。为迎接四方来客，常州推出促销套餐，带你"一站式"深度体验砂锅鱼头、网油 卷、萝卜干炒饭的常州舌尖魅力。这两天，镇江、扬州、淮安、盐城四地市民凭本人身份证，在常州的中华恐龙园景区即可享受半价优惠。逛 完美食市集，吃饱喝足，再去恐龙王国探险，行程安排得明明白白。 1月10日，在这里一场名为"寻味淮扬"的美食市集正在进行。来自常州、镇江、扬州、淮安、盐城的特色美食都来这里汇聚了。不仅是美食成 品，还有现场制作切磋，这几个地方的美食大厨都是拿出了自己绝活，拿出最好的状态，很有一决高下打擂台的架势。 地方特色美食现场制作赠游客 这个摊位就是常州特色，萝卜干炒饭。常州的萝卜干炒饭虽然听上去食材简单，走的是"极简路线"，主要配料是萝卜干、土鸡蛋、米饭。但这 些食材都挺有讲究，萝卜干，用的地产甜嫩实心红萝卜，咸中带甜，大米、鸡蛋、酱油都是本地产，搭配起来才能炒出最正宗的常州味道。食 材基础，功夫就不基础，厨师颠锅的力度时间，火的大小都要恰到好 ...

打造一个环球美食大IP 今晚，"上海环球美食汇Global Taste in Shanghai"暨"欧陆风味季"将在新天地东台里启动，拉开贯穿 全年的美食消费盛宴的序幕。 作为国际美食之都，上海已汇聚全球五大洲、43个国家和地区近万家国际美食餐厅，各国风味菜系 呈现集群化、主题化分布，成为展现城市国际化水平与文化魅力的重要窗口。打造这一美食大IP，正是 上海进一步提升环球美食影响力、构建高品质餐饮供给体系的关键举措。 上海市商务委党组书记申卫华介绍，上海将聚焦九大重点工作，全方位夯实环球美食消费生态的根 基。 建立市场推广机制是首要抓手，上海将支持市商业联合会组建"上海环球美食专业委员会"，搭建起 环球美食文化交流与资源整合的专属平台。同时，以统一IP统领全年活动，喊响"在上海，品全球"的宣 传口号，强化活动辨识度与传播力。 在空间布局上，上海将重点打造环球美食街区、特色街、商业综合体国别餐厅、后街特色店四种形 态的美食地标，让市民游客随处可寻异国风味。活动矩阵则构建"4+12+1"主题型、沉浸式环球美食活 动。其中，"4"指按季度分别推出欧洲、亚洲、美洲以及融合等4大风味美食主题，"12"指按月开展国别 或 ...

【至味人间】 "焖饼是冀中南地区特色主食，起源于邢台巨鹿县、南宫市以及衡水冀州一带。"邢台市餐饮行业协会党 支部书记曹春岭介绍。据传，三国时期，袁绍带兵在巨鹿、冀州一带征战，为了改善士兵的饮食，将士 兵携带的干饼让厨师配上蔬菜制成可口焖饼，供给将士享用，为当地留下了食用焖饼这一饮食习俗，至 今巨鹿仍然有"巨鹿健儿，三日不食焖饼则气短"的俗语。 光明日报记者 耿建扩 陈元秋 光明日报通讯员 闫丽静 邢台焖饼 周艺珣 绘 "焖饼就蒜，好吃哩不行。" 夜幕降临，河北省邢台市巨鹿县大大小小的饭店热闹起来，热气腾腾的焖饼端上桌，夹起一筷子饼丝， 麦香混合着菜香、肉香扑面而来，就着生蒜咬下，软而不黏、香而不腻，再喝一口紫菜鸡蛋汤，暖意顿 时从胃里蔓延到全身。 今年45岁的云国彪干餐饮已有27年。过去，他的饭馆经营家常菜，焖饼是其中一道主食。去年，他专门 开了一家"大巨鹿焖饼"店。 晚上六点，饭店开始上客。"饼丝是焖饼的'灵魂'，每根饼丝长一寸半，差一点都不行。"云国彪在案板 上熟练地切着饼丝，刀刃起落间，根根长度一致、粗细均匀的饼丝散落盘中。 "一寸半，这是老规矩，也是经过实践检验的'黄金尺寸'——太长夹着费劲，太短吸味 ...

今年45岁的云国彪干餐饮已有27年。过去，他的饭馆经营家常菜，焖饼是其中一道主食。去年，他 专门开了一家"大巨鹿焖饼"店。 晚上六点，饭店开始上客。"饼丝是焖饼的'灵魂'，每根饼丝长一寸半，差一点都不行。"云国彪在 案板上熟练地切着饼丝，刀刃起落间，根根长度一致、粗细均匀的饼丝散落盘中。 （来源：光明日报） 转自：光明日报 邢台焖饼 周艺珣 绘 【至味人间】 "焖饼就蒜，好吃哩不行。" 夜幕降临，河北省邢台市巨鹿县大大小小的饭店热闹起来，热气腾腾的焖饼端上桌，夹起一筷子饼 丝，麦香混合着菜香、肉香扑面而来，就着生蒜咬下，软而不黏、香而不腻，再喝一口紫菜鸡蛋汤，暖 意顿时从胃里蔓延到全身。 焖饼虽出自农家，在时代发展中却形成了考究的制作技艺：面要揉到"面光、盆光、手光"，醒面时 间必须超过20分钟，饼要烙至焦黄色的"虎皮斑"，切丝"一寸半"，焖制环节严格执行两分钟，时间超了 饼丝就烂了，时间不够饼丝又硬了。 "一寸半，这是老规矩，也是经过实践检验的'黄金尺寸'——太长夹着费劲，太短吸味不匀，只有 一寸半，才能做到'一口一香'。"云国彪说，更关键的是，手工切制的饼丝保留边缘的"毛边"，这些"毛 边"就像海绵的小孔 ...

吃羊杂，少不了要配上一口热腾腾的面点。集市上，馓子、南瓜小油香、麻团和油条等各式面点一字排开，香气扑鼻，不少人是直奔这 些"主食担当"而来。店主把和好的面团切成小块，拉成长条，再抹上香油、撒上芝麻，送进烤炉里烤上几分钟，松软微酥、香气浓郁的牛舌饼 就新鲜出炉了，成为不少食客碗边的标配。 这一碗碗羊杂的暖香，一口口碳水的扎实，就是藏在宁夏人早餐里的地道密码，也是属于大集早晨的踏实幸福滋味。 风味焕新 新派早茶来圈粉 近年来，随着消费水平提升和城市生活方式的变化，宁夏早餐也正悄然焕新。从街边的早点铺到主打场景与体验的新派早茶店，一批兼具 地域风味与现代审美的早餐新空间在城市中出现，重塑着年轻人早餐的打开方式。 在宁夏银川市的阅海湖畔，有一家新派早茶店人气极为火爆。在这里，食客们可以品尝到宁夏早餐中的手作面食、非遗糕点和风味小菜， 食客们无需进行取舍，就可以在这里体验到一站式的近百种的宁夏风味早餐。早茶店的店主是宁夏本地人，在坚持食材本味、保留地道口感的 基础上，他将小店的核心定位成"小份多样、精致创新"。 央视网消息：12月7日，《我的早餐"攻略"》一起去宁夏看看。一碗羊杂、几口面食，是很多宁夏人一天的开始。这些 ...

Core Points - The Guangzhou International Food Festival, featuring a blend of culture, technology, and international flair, commenced on November 19 at the Panyu Wanbo Center, lasting for five days [2] - The festival aims to enhance Guangzhou's international reputation and cultural soft power, coinciding with the 15th National Games of China [2] - Approximately 220 exhibition booths are set up, with nearly 100 at the main venue and over 120 in the surrounding commercial area, showcasing a diverse array of culinary offerings [2] Summary by Sections Event Overview - The festival is themed "Food in Guangzhou, Flavoring the Whole Sports," integrating food, sports, culture, and technology [2] - The main venue is divided into 10 areas, featuring various culinary styles, including traditional Chinese cuisine, local specialties, and innovative dishes [2] Online Engagement - A "Cloud Food Carnival" series of activities allows citizens to participate in online food exploration and redeem dining vouchers at over 3,000 partnered restaurants [3] - The event serves as a platform for cultural exchange and consumption activation, with the China Culinary Association emphasizing its role in promoting culinary culture [3] Technological Integration - The festival includes a "Robot Chef Competition," showcasing human-robot collaboration in cooking, along with interactive technology demonstrations [4] - AI-driven food experiences, such as personalized nutrition reports and taste preference analysis, are featured to enhance visitor engagement [4] Industry Collaboration - The festival promotes a "Food + Tourism" synergy, creating culinary tourism routes that connect local attractions with dining experiences [5] - A supply chain matchmaking event is held to facilitate connections between food suppliers and restaurant businesses, fostering industry growth [5]

Core Viewpoint - The 8th World Sichuan Cuisine Conference successfully integrated the concept of "food + culture and tourism," transforming from an industry event to a nationwide celebration, with Jinlongyu's "Wai Po Xiang" rapeseed oil being recognized as the designated cooking oil for the fifth consecutive year, affirming its status as the "soul of spicy cuisine" [5][9][22]. Group 1: Event Highlights - The conference took place from October 31 to November 2, 2025, in Leshan, Sichuan, showcasing a multi-faceted approach with "meetings + competitions + exhibitions + cultural tourism" [5]. - Jinlongyu's "Wai Po Xiang" rapeseed oil was highlighted for its exceptional flavor and quality, reinforcing its reputation in the culinary world [9][22]. - The event featured interactive experiences, including tastings of traditional dishes and demonstrations by intangible cultural heritage masters, enhancing consumer engagement [9][10]. Group 2: Product Recognition - "Wai Po Xiang" rapeseed oil has won the title of designated cooking oil for five consecutive years, reflecting high recognition in the professional field [9][22]. - The oil is trusted by many Sichuan cuisine masters, who emphasize that the key to delicious Sichuan dishes lies in the "aroma," with the right oil being crucial for achieving the desired flavors [13][19]. Group 3: Quality and Production - Jinlongyu's "Wai Po Xiang" rapeseed oil is produced using non-GMO rapeseed and adheres to a transparent production process, ensuring safety and authenticity [22]. - The brand emphasizes a traditional small-scale pressing technique combined with modern methods to preserve the natural aroma and nutrition of the oil, enhancing its appeal in spicy dish preparation [19][22].

Core Insights - The article discusses the integration of food culture and tourism in Leshan, Sichuan, highlighting the city's efforts to promote its culinary offerings alongside its famous tourist attractions [4][6][20] - Leshan aims to transform its image from a destination known solely for the Leshan Giant Buddha and Emei Mountain to a vibrant culinary hub, attracting over 100 million tourists and generating significant revenue [4][8][12] Group 1: Food and Tourism Integration - Leshan's strategy includes promoting its culinary culture through events like the World Sichuan Cuisine Conference and the China Catering Industry Development Conference, which enhance the visibility of local food [8][9] - The city has shifted from a "ticket economy" to a "comprehensive consumption" model, where food becomes a primary reason for tourists to visit [4][6] - A significant portion of visitors (over 60 million) are now coming specifically for the food experience rather than traditional sightseeing [4][12] Group 2: Brand Recognition and Awareness - Efforts to enhance the recognition of Leshan's food include branding initiatives and engaging with younger demographics, particularly university students, to create a core consumer market [6][9] - Research indicates that 74% of tourists learned about Leshan's food through word of mouth, highlighting the need for improved marketing and awareness [6][7] - The city is working to change the perception that it only offers the Giant Buddha and Emei Mountain by promoting its diverse culinary offerings [7][8] Group 3: Quality and Standards - Leshan is implementing quality standards for its food offerings, including the establishment of local culinary standards to ensure consistency and reliability for visitors [12][13] - The city has initiated competitions to identify and promote local eateries, providing them with official recognition and support to enhance their visibility [10][11] - A focus on maintaining high food quality is crucial for building a positive reputation among tourists, with efforts to reduce complaints and improve service [12][13] Group 4: Experience Enhancement - Leshan is creating clustered food experiences in traditional streets to facilitate easier access for tourists, transforming the dining experience from mere taste to immersive engagement [15][16] - The city is expanding and upgrading existing food streets to accommodate the growing number of visitors and enhance their overall experience [15][16] - New experiential zones are being developed to provide diverse culinary and cultural experiences, encouraging longer stays and deeper engagement with the city [17][18] Group 5: Future Directions - The article raises questions about whether Leshan should focus on promoting a single standout dish or develop a collective brand for its diverse culinary offerings [20][22] - Suggestions include creating a unified brand for "Leshan Snacks" to leverage the city's rich culinary diversity, rather than relying on a single iconic dish [22] - The ongoing development of Leshan's culinary identity reflects a broader trend in urban tourism marketing, emphasizing the importance of local food culture [21][22]

Core Insights - The "Good Guest Shandong Food Competition" is creating a new consumption scene by integrating food, competition, and cultural tourism, with events running from July 30 to November, covering peak travel seasons [3][10] - The competition features various local delicacies and aims to enhance the overall consumption experience in cities, attracting significant visitor numbers and boosting local economies [7][11] Group 1: Event Overview - The competition includes 16 rounds of individual contests, showcasing local culinary specialties such as "Lychee Shrimp Balls" and "Three-Treasure Tofu Box" [3][8] - The event has attracted over 50,000 visitors to the "Gift Enjoyment Zibo" exhibition area, generating sales exceeding 1.3 million yuan [6][7] Group 2: Economic Impact - The competition has effectively driven tourism and consumption, with over 20,000 visitors participating in the opening day in Jinan, leading to significant sales in local attractions [7][10] - The event is designed to convert the temporary influx of visitors into sustained economic growth by promoting local dining, shopping, and accommodation [10][11] Group 3: Marketing and Promotion - The competition utilizes social media and engaging marketing strategies to enhance visibility and attract participants, leveraging local culinary culture [11] - Various promotional offers are being implemented across cities to extend visitor stays and encourage spending in local businesses [10][11]

Core Viewpoint - The article highlights the success of the "Meiling Goose King" food street in Nanhsiung, which has transformed into a significant economic driver, generating an annual output value exceeding 500 million yuan through the promotion of local cuisine and tourism integration [10][50]. Group 1: Economic Impact - The "Meiling Goose King" food street has over 160 restaurants and serves thousands of spicy geese daily, becoming a popular dining area [15][16]. - The local government has invested in the infrastructure of the food street, enhancing its appeal and functionality [14]. - The spicy goose industry has led to a 30% increase in collective economic income for Meiling Village and a 21% rise in per capita income for surrounding farmers [40]. Group 2: Industry Development - The establishment of the "Meiling Goose King Restaurant Culture Association" has allowed over 60 members to share culinary techniques and market information, ensuring consistent quality and authenticity [19][21]. - The introduction of "Goose King Sauce" has created a new product line, with production and sales reaching over 40,000 bottles in the past two years, contributing to local economic growth [46]. Group 3: Tourism Integration - The food street is exploring the integration of food and tourism, with initiatives like transforming a restaurant into a guesthouse to enhance visitor experiences [29][30]. - Events such as the "Hundred Tables Thousand People Tasting Goose King" festival have successfully attracted tourists, showcasing the synergy between culinary offerings and tourism [32][35].