业务规划和目标创梦目前是一家具备有全球源于一体能力的游戏公司这几年来我们一直聚焦游戏业务致力推进公司的业务更高质量的发展让公司的经营能够更稳健我们围绕游戏业务发行自研以及AI技术三个方面向各位阐述我们具体的业务执行情况在发行业务上我们拥有一批长生命周期的产品 尊敬的各位股东投资人媒体朋友们大家上午好欢迎各位参加创梦天地2024年度业绩发布会首先请允许我代表公司及管理层向各位长期以来对创梦天地的关注和支持表示衷心的感谢出席本次发布会的公司管理层是董事会主席及首席执行官陈湘宇先生联合创始人及首席技术官关松先生 首席财务官雷俊文先生今天的现象发布会将会分为两部分首先有请管理层为大家回顾2024年业务情况及阐述2025年公司规划随后是问答环节下面有请管理层首先特别感谢各位投资人和媒体朋友今天我和我的管理层向各位汇报创盟2024年的业务执行情况以及2025年的 我们通过不断的迭代在线产品内容确保这些在线产品能够持续的在营收上增长并持续引入更多精品内容确保公司的经营的基本盘稳固发展另一方面随着自研的持续交付相信会给公司带来新的增长点在24年卡拉比丘PC端已经在全球上线今年移动和主机端也在全球上线 同时我们也积极地应用AI ...

Summary of Conference Call Company Overview - The company, referred to as "创梦" (Chuangmeng), is a global gaming company with integrated capabilities in game publishing and development, focusing on high-quality business growth and stability in operations [1][2]. Key Business Segments Game Publishing - The company has a mature game publishing business, with long-lifecycle products such as "Subway Surfers" and "Dream Garden" contributing to revenue [2]. - New releases like "Mecha Squad" and "Legendary Store" have also performed well, indicating a focus on unique and niche products [2][3]. - The company emphasizes user engagement through content iteration and optimizing user lifetime value (LTV), achieving a 40% increase in payment rates through enhanced content and competitive gaming features [2]. Self-Developed Games - "卡拉比丘" (Karabichu) is highlighted as a key self-developed product, launched globally with significant user engagement and positive feedback [5][6]. - The game has achieved top rankings on platforms like Steam and is expected to contribute positively to the company's revenue in 2025 [5][6][11]. - The company plans to expand the game to mobile and console platforms, enhancing its global operational capabilities [6]. AI Technology Integration - The company is actively integrating AI into its operations, including community management and game development processes [7][8]. - AI tools have improved operational efficiency by over 30%, enhancing game development and user engagement [8][41]. - The establishment of a joint innovation lab with Tencent Cloud focuses on leveraging AI to enhance game development processes [40][41]. Financial Performance - Total revenue for 2024 is reported at 1.51 billion RMB, showing a decline due to the cessation of non-core game operations and the transition of self-developed games to a net revenue recognition model [10][11]. - Despite the overall revenue decline, core games continue to perform well, with a 10% increase in publishing revenue [11]. - The adjusted loss for 2024 is 30 million RMB, primarily due to ongoing R&D investments in "卡拉比丘" [12]. Marketing and Cost Management - Marketing expenses decreased by 15% to 196 million RMB, attributed to improved customer acquisition efficiency and community engagement [13]. - R&D expenses also saw a reduction, with a focus on capitalizing certain development costs [13][14]. Future Outlook - The company aims to enhance its game portfolio with a focus on long-term operational stability and profitability [17]. - Plans to optimize the game publishing model to improve cash flow and reduce risks associated with upfront payments [18]. - The company is committed to improving stock liquidity and investor structure following its exit from the Hong Kong Stock Connect [31]. Strategic Focus - The company aims to solidify its position as an IP-driven entity, focusing on high-quality game content and sustainable profitability [44][46]. - Future game development will prioritize high-barrier genres, leveraging AI technology to enhance gameplay and user experience [46][47]. Additional Insights - The company is adapting its game design based on user feedback, particularly for "卡拉比丘," to include more casual gameplay options and improve user experience [24][25][26]. - The integration of AI in gameplay is expected to enhance player engagement and retention, with plans for more intelligent NPC interactions [42][43]. This summary encapsulates the key points discussed during the conference call, highlighting the company's strategic direction, financial performance, and future initiatives.