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不到2小时进账2万,长沙五星级酒店纷纷摆摊“接地气”
Chang Sha Wan Bao· 2025-07-10 10:40
Core Insights - The trend of high-end hotels setting up street food stalls is gaining popularity across various cities in China, with a focus on providing affordable yet high-quality food options to attract local consumers [1][8] - This initiative is seen as a strategic shift for hotels to connect more closely with the public, moving away from the traditional perception of being exclusive and high-end [8][9] Group 1: Hotel Initiatives - Changsha Xiaoxiang Huatian Hotel has successfully launched a food stall that generated approximately 20,000 yuan in revenue within two hours, significantly exceeding initial expectations [3][4] - The food offerings include local specialties such as marinated duck intestines priced at 60 yuan per jin, pig's feet at 18 yuan per piece, and cold noodles at 8 yuan per bowl, all prepared by star chefs to ensure quality [4][6] - Other hotels, such as Changsha Meixi Lake Jinmao Hotel and Changsha Saint Jue Feisi Hotel, have also joined this trend, offering a variety of street food options while maintaining high standards of food quality [6][7] Group 2: Market Context - The average total revenue from dining services in full-service high-end hotels is projected to be 10.21 million yuan in 2024, a decline of 38.3% from 2019, indicating ongoing pressure on the profitability of hotel dining [8] - The shift to street food stalls is part of a broader strategy for hotels to innovate and adapt to changing consumer preferences, moving from passive customer engagement to proactive outreach [8][9] - This approach not only aims to enhance customer experience but also serves as a potential model for transformation in other traditional industries [9]