在中泰建交50周年与深圳-曼谷缔结友好城市10周年的重要历史节点，近日，中国商业地产领军企业印 力集团与泰国领先零售与生活方式开发商The Mall集团于深圳正式签署战略合作协议。 泰王国驻广州总领事馆总领事沈勇俊，泰国国家旅游局广州办事处副处长武玛冰，The Mall集团董事长 Supaluck Umpujh，深铁集团党委书记、董事长、万科集团董事长辛杰，万科集团执行副总裁华翠，万 科集团执行副总裁李刚，万科集团商业事业部总经理、印力总裁孙嘉，印力董事长丁力业，印力执行总 裁姚海波等共同出席，并为第九届Super-V花花节"酷泰市集"剪彩，标志着双方继6月25日曼谷战略发布 会后，合作进入全面落地阶段。 战略深化，三大维度构建跨境商业生态 此次深圳签约，是印力与THE MALL集团对6月曼谷发布的合作框架的实质性推进。根据协议，双方将 在三大核心领域深度协同。一是IP联动与场景创新，以印力"Super-V花花节"为平台，引入The Mall旗下 王牌市集IP"酷泰市集"（Kuad-Thai），通过沉浸式场景营造、特色商品融合及多媒体传播，为中国消 费者打造原汁原味的泰国文化体验空间。 二是会员体系深度互通， ...

Core Viewpoint - The collaboration between Inli Group and The Mall Group aims to create a new commercial bridge between China and Thailand, focusing on cultural empowerment and innovative business models to enhance regional economic integration [1][6]. Group 1: Strategic Cooperation - A strategic cooperation agreement was signed between Inli Group and The Mall Group, focusing on three core areas: IP linkage and scene innovation, mutual membership system, and brand ecosystem alliance [3][5]. - The first collaboration will take place during the "9th Super-V Flower Festival" from July 18 to 27, featuring the "Kuad-Thai" IP to present Thai culture and lifestyle [5]. Group 2: Cultural and Economic Impact - The partnership is recognized as a model for government-business cooperation, promoting creative economies and cultural exchanges between the two countries [5][9]. - The collaboration is expected to enhance Thailand's international image and inject new vitality into regional tourism and retail through the integration of culture and commerce [9][11]. Group 3: Future Outlook - The partnership is seen as a new opportunity for deepening diplomatic and economic ties between China and Thailand, with a focus on mutual benefits and sustainable growth [6][11]. - Both companies aim to create a new paradigm of "retail + culture," establishing a bridge that connects the hearts of the people from both nations [11].