Core Viewpoint - The strategic cooperation agreement between China's commercial real estate leader, Inry Group, and Thailand's leading retail and lifestyle developer, The Mall Group, marks a significant step in enhancing cross-border commercial ecosystems, coinciding with the 50th anniversary of China-Thailand diplomatic relations and the 10th anniversary of the Shenzhen-Bangkok friendship city [1][3][7]. Group 1: Strategic Cooperation Details - The agreement focuses on three core areas: IP collaboration and scene innovation, deep integration of membership systems, and bi-directional brand incubation [3][6]. - The "Super-V Flower Festival" serves as a platform for cultural exchange, introducing The Mall's "Kuad-Thai" market to create an immersive Thai cultural experience for Chinese consumers [3][4]. - The membership system will connect over 5 million high-net-worth customers from both countries, offering exclusive discounts and services to enhance cross-border shopping experiences [3][6]. Group 2: Market Insights and Future Plans - The Mall Group's chairman highlighted the potential of the Chinese market and the expected influx of over 12 million tourists to Thailand in 2024, which will significantly contribute to the economy [9][11]. - The collaboration aims to create a "commercial highway" that supports brand development and market entry for Thai brands in China, particularly benefiting small and medium enterprises [9][11]. - Future plans include the "Kuad-Thai" market appearing in over 200 commercial projects across 55 cities under Inry, allowing consumers to experience Thai culture and products [6][12]. Group 3: Cultural and Economic Impact - The partnership is seen as a model for government-business collaboration, integrating Thai culture into commercial settings and fostering deeper connections between the two nations [12]. - Both companies emphasize the importance of cultural empowerment in business and the need for innovative approaches to enhance customer engagement and loyalty [12]. - The collaboration is positioned as a response to globalization challenges, aiming to drive regional economic integration and sustainable business development [12].

Core Viewpoint - The collaboration between Inli Group and The Mall Group aims to create a new commercial bridge between China and Thailand, focusing on cultural empowerment and innovative business models to enhance regional economic integration [1][6]. Group 1: Strategic Cooperation - A strategic cooperation agreement was signed between Inli Group and The Mall Group, focusing on three core areas: IP linkage and scene innovation, mutual membership system, and brand ecosystem alliance [3][5]. - The first collaboration will take place during the "9th Super-V Flower Festival" from July 18 to 27, featuring the "Kuad-Thai" IP to present Thai culture and lifestyle [5]. Group 2: Cultural and Economic Impact - The partnership is recognized as a model for government-business cooperation, promoting creative economies and cultural exchanges between the two countries [5][9]. - The collaboration is expected to enhance Thailand's international image and inject new vitality into regional tourism and retail through the integration of culture and commerce [9][11]. Group 3: Future Outlook - The partnership is seen as a new opportunity for deepening diplomatic and economic ties between China and Thailand, with a focus on mutual benefits and sustainable growth [6][11]. - Both companies aim to create a new paradigm of "retail + culture," establishing a bridge that connects the hearts of the people from both nations [11].