在核心的显示技术领域，不同于海信等企业主攻的RGB-Mini LED多芯架构或三星等企业押注的Micro RGB路线，TCL华星选择在印刷OLED技术上寻求突围。据悉，本届展会上TCL将展出全球首款基于印 刷OLED屏幕的座舱显示方案。 除了显示基本盘，"AI向实"也成为TCL本届参展的另一关键词。面对行业内具身智能和AI原生终端的爆 发式增长，TCL将重点展示其在"AI生活"领域的全场景布局。据悉，雷鸟AI/AR眼镜、TCL AiMe陪伴 机器人以及一系列植入AI算法的空冰洗家电将集中发布。 1月4日，南都湾财社记者从TCL方面获悉，其作为本届展会最大的中国参展商，TCL实业与TCL科技 （000100）此次展位的面积将达2453平方米，在显示技术与AI应用两大赛道上，与三星、LG及索尼等 国际巨头展开正面角逐。 2026被行业普遍视为"AI硬件落地元年"，从芯片算力到终端应用，AI正从云端加速向边缘侧渗透。在这 一背景下，TCL相关负责人向记者表示，本届参展策略从单纯的硬件参数堆叠，转向了"屏显+AI"的生 态卡位。 1月6日，被誉为"科技春晚"的国际消费电子展（CES 2026）将在美国拉斯维加斯启幕。 ...

Group 1 - The CES 2026, known as the "Spring Festival of Technology," will take place in Las Vegas, showcasing a pivotal moment for global competition among display and consumer electronics giants from China, Japan, and South Korea [2] - TCL, as the largest Chinese exhibitor, will have a booth area of 2,453 square meters, competing directly with international leaders like Samsung, LG, and Sony in the fields of display technology and AI applications [2] - 2026 is widely regarded as the "year of AI hardware implementation," with AI transitioning from cloud to edge applications, prompting TCL to shift its exhibition strategy from merely showcasing hardware specifications to focusing on an "AI + display" ecosystem [2] Group 2 - In addition to its display technology, TCL will emphasize "AI in practice" as a key theme at the exhibition, highlighting its comprehensive layout in the "AI life" sector [3] - TCL plans to unveil products such as the Thunderbird AI/AR glasses, the TCL AiMe companion robot, and a range of AI-integrated home appliances, showcasing its commitment to the growing market of embodied intelligence and AI-native terminals [3]