Core Insights - TCL showcased its innovations at CES 2026, focusing on "Screen Universe" and "AI Life" with a booth area of 2,453 square meters, marking its 33rd appearance at the event [1] Display Technology Innovations - TCL highlighted several cutting-edge products, including the X11L series SQD-MiniLED TV, which features super quantum dot and super butterfly wing technology, offering advantages such as high color gamut, no color bleeding, more zones, higher brightness, and a thinner design [3] - The SQD-MiniLED TV Q10M series was launched domestically on January 5, further lowering the barrier for high-end picture quality [3] - The TCL Huaxing printed OLED vehicle screen was also presented, designed for high-end smart cockpit interaction, with a material utilization rate exceeding 90%, and its high-generation production line commenced operations in October 2025 [3] AI Integration and Product Offerings - TCL showcased AI applications, including the Thunder X3 Pro Project eSIM, a consumer-grade AR smart glasses with independent communication capabilities, supporting features like phone calls, multimodal AI conversations, and real-time AI translation [5] - Other products such as the Xiaolan Wing AI air conditioner and AiMe companion robot cover various life scenarios, with TCL's global air conditioner sales projected to exceed 20 million units in 2024, reflecting a year-on-year growth of 29.6% [5] Research and Development Commitment - From 2019 to 2024, TCL invested over 60 billion yuan in R&D, with a total of 119,352 patent applications filed by November 2025 [5] - The company has established a R&D center in Silicon Valley and a manufacturing base in Mexico, ranking second in TV shipments in the North American market [5] - TCL aims to strengthen its focus on technology-intensive industries and advance upstream in the supply chain, emphasizing R&D in AI applications and next-generation display technologies [5]

Core Viewpoint - TCL showcases its innovative achievements at CES 2026, emphasizing its commitment to the "screen universe" and "AI life" through its participation in the event, marking its 33rd attendance and maintaining its status as the largest Chinese brand exhibitor [1] Group 1: Product Innovation - TCL's display products are positioned as key interactive carriers in the AI era, with a focus on creating a comprehensive "screen universe" ecosystem through various applications from smart homes to intelligent cockpits [3] - The TCL X11L SQD-Mini LED TV, making its North American debut, features advanced technologies that enhance color accuracy, brightness, and overall design, positioning it as a leader in Mini LED technology [3] - The world's first printed OLED vehicle screen by TCL, designed for high-end smart cockpit interactions, boasts over 90% material utilization, representing a significant upgrade in display quality at a lower cost [5] Group 2: AI Integration - TCL is actively integrating AI into its products, focusing on health and comfort, with innovations like the TCL X3 Pro Project eSIM AR glasses, which offer independent communication capabilities and various AI functions [7] - The company anticipates a 29.6% year-on-year increase in global air conditioner sales, projecting over 20 million units sold in 2024, highlighting its commitment to enhancing user experience through AI applications [7] Group 3: R&D Investment - TCL has invested over 60 billion yuan in R&D from 2019 to 2024, with a total of 119,352 patents filed as of November last year, underscoring its dedication to technological advancement [9] Group 4: Global Expansion - TCL's global journey, initiated in 1999, is now in its 27th year, with a focus on strengthening its global presence and innovation capabilities, particularly in North America, where it ranks second in TV shipments [10] - The company aims to deepen its engagement in high-tech industries and advance upstream in the supply chain, while continuing to invest in R&D and exploring cutting-edge technologies [10]

Group 1 - The CES 2026, known as the "Spring Festival of Technology," will take place in Las Vegas, showcasing a pivotal moment for global competition among display and consumer electronics giants from China, Japan, and South Korea [2] - TCL, as the largest Chinese exhibitor, will have a booth area of 2,453 square meters, competing directly with international leaders like Samsung, LG, and Sony in the fields of display technology and AI applications [2] - 2026 is widely regarded as the "year of AI hardware implementation," with AI transitioning from cloud to edge applications, prompting TCL to shift its exhibition strategy from merely showcasing hardware specifications to focusing on an "AI + display" ecosystem [2] Group 2 - In addition to its display technology, TCL will emphasize "AI in practice" as a key theme at the exhibition, highlighting its comprehensive layout in the "AI life" sector [3] - TCL plans to unveil products such as the Thunderbird AI/AR glasses, the TCL AiMe companion robot, and a range of AI-integrated home appliances, showcasing its commitment to the growing market of embodied intelligence and AI-native terminals [3]

Group 1 - The 2026 International Consumer Electronics Show (CES 2026) will take place from January 6 to 9 in Las Vegas, showcasing top global tech companies [1] - TCL will have the largest exhibition space among Chinese companies at CES 2026, occupying 2453 square meters and being the first Chinese exhibitor in the core exhibition area [1] - This marks TCL's 33rd participation in CES, where it will focus on two main themes: "Screen Universe" and "AI Life," highlighting innovations in display technology and artificial intelligence [1] Group 2 - TCL will showcase a range of AI smart terminal products, including AI/AR glasses, companion robots, AI air conditioners, refrigerators, washing machines, smart locks, and projectors [2] - The company aims to deepen its global presence and strengthen its industry depth, guided by the goal of "recreating five TCLs overseas" set by its founder and chairman, Li Dongsheng [2] - TCL's North American regional operating center is becoming a strategic hub for expanding into high-end global markets and upgrading its brand [2]