Group 1: Overview of the Cultural Industry Expo - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Expo) was held in Shenzhen, showcasing a vibrant exchange between domestic enterprises and foreign merchants, highlighting the significance of bilateral cultural and service trade growth [1][8] - The expo emphasized the theme of "going out," with a dedicated exhibition area for cultural exports, indicating a strategic focus on international expansion for domestic companies [2][3] Group 2: Domestic Companies' International Expansion - BlueFocus Communication Group (300058) reported that in 2024, it expects revenues to exceed 60 billion yuan, with over 48 billion yuan from overseas operations, accounting for approximately 80% of total revenue [3][4] - BlueFocus has developed a comprehensive overseas marketing service system, including media placement, content creation, and various SaaS products, establishing a global service network across multiple countries [4] - Pop Mart, a leading cultural entertainment company, has opened over 500 offline stores in more than 30 countries and regions, with overseas revenue reaching 5.07 billion yuan in 2024, a year-on-year increase of 375.2%, representing 38.9% of total revenue [5][6] Group 3: International Participation and Cultural Exchange - The expo attracted 305 overseas exhibitors from 65 countries and regions, with professional attendees from 110 countries, facilitating a rich cultural exchange [7] - The presence of international exhibitors, including those from India, South Korea, and Egypt, showcased diverse cultural products, enhancing the expo's global appeal [10] Group 4: Recommendations for Cultural Export - Experts suggest enhancing understanding of cultural export destinations, focusing on legal, policy, and cultural nuances to create more market-appropriate products [9] - There is a call to promote digital cultural products, leveraging China's strengths in various digital content forms and platforms to expand internationally [9] - Continuous optimization and innovation in cultural products are essential to compete with global entertainment giants, emphasizing the need for sustained creativity and marketing efforts [11]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) showcased domestic companies actively seeking to expand overseas, while foreign merchants attended to explore collaboration opportunities [1][2] - BlueFocus Communication Group (300058) aims for over 60 billion yuan in revenue for 2024, with 48 billion yuan from overseas business, accounting for approximately 80% of total revenue [1] - BlueFocus presented immersive VR cultural tourism products at the fair, integrating traditional elements with modern technology, which have been well-received in overseas exhibitions [1] Group 2 - Pop Mart has established over 500 offline stores in more than 30 countries and regions since launching its overseas business center in August 2018, shifting its strategy from B2C to DTC [2] - The fair featured diverse international exhibitors, including those from India, South Korea, Vietnam, Turkey, Iran, and Egypt, showcasing unique cultural products [2][3] - The event facilitated closer ties between Chinese and foreign cultural enterprises, promoting mutual understanding and collaboration [3] Group 3 - The executive director of the Urbanization Institute at the Shenzhen Comprehensive Development Research Institute noted the increasing global interest in Chinese cultural products, which lays a foundation for future international cooperation [3] - To further promote cultural products and services abroad, there is a need for continuous optimization and iteration of these offerings, particularly in digital cultural products [4] - The cultural industry faces challenges from multinational entertainment giants, necessitating ongoing innovation and marketing efforts [4]