Core Viewpoint - The Guangdong pig industry is facing severe challenges due to supply-demand imbalance, innovation stagnation, and structural inefficiencies, prompting a transformation from "selling pork" to "selling brands" [2][6][10]. Group 1: Current Challenges - The industry is experiencing a "volume increase and price drop" scenario, leading to declining breeding profits [7][8]. - The market is characterized by an oversupply, exacerbating the structural contradictions of a strong primary industry, a weak secondary industry, and a lagging tertiary industry [8]. - Consumer behavior is shifting, with the rise of pre-prepared foods and snack consumption, leaving traditional pork products behind [9][10]. Group 2: Strategies for Breakthrough - Seven key strategies have been proposed to address the challenges faced by the industry [12]: 1. **Strengthening Main Players**: Cultivating top pig enterprises to enhance industry connectivity and competitiveness, forming a Guangdong pig industry coalition [13]. 2. **Enhancing Innovation**: Focusing on product innovation in ready-to-eat, pre-prepared, and snack categories, exploring new consumption scenarios like "whole pig hot pot" and "pork late-night snacks" [14][15]. 3. **Promoting Cooperation**: Advancing a "four-sharing" mechanism for collaborative development across the entire industry chain to resolve resource misallocation [17]. 4. **Building Platforms**: Establishing a deep processing research center for pigs in the Greater Bay Area to support the development of high-quality pig breeds and livestock industries [18]. 5. **Advancing "Media+"**: Strengthening brand empowerment and promoting pig-related festivals and products to enhance both tangible and intangible assets [19][20]. 6. **Improving Quality Standards**: Seeking guidance from agricultural quality supervision bodies to establish collective quality standards [21]. 7. **Cultivating New Talent**: Implementing "Media+" training programs to develop skilled professionals in technology, management, and communication [23]. Group 3: Collaborative Efforts - Various stakeholders, including research institutions, leading enterprises, and media, are uniting to accelerate the transformation of the industry [25][26]. - Research institutions are focusing on new product development and nutritional enhancement, while leading companies advocate for a "companies pose questions, research answers" mechanism [26][27]. - Media involvement is crucial for brand building, festival planning, and product promotion, facilitating the industry's shift from "selling pork" to "selling brands" [29][30].