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【独家专访】魔都最早的石窑面包店,开业13年仍让人为它疯狂排队!
东京烘焙职业人· 2025-10-31 08:43
Core Viewpoint - The article highlights the journey and philosophy of "Briant d'Or Stone Oven Bread," a bakery in Shanghai that has been operating for fourteen years, emphasizing its commitment to quality and customer trust over marketing trends [2][6][18]. Group 1: Brand Evolution - "Briant d'Or Stone Oven Bread" has undergone a transformation from an "old French" style to a "French countryside grocery store" aesthetic, attracting a younger customer base while retaining loyal patrons [6][14]. - The bakery's unique selling point is its heavy stone oven imported from Spain, which provides a distinct texture and flavor to the bread, setting it apart from competitors [7][18]. Group 2: Product Philosophy - The brand focuses on classic products that have remained unchanged for over a decade, such as sea salt rolls and butter toast, which contribute to high customer repurchase rates [22][25]. - Recent innovations include a zero-sugar series using sugar alcohols and a zero-flour series utilizing coconut and other alternative flours, catering to health-conscious consumers [31][34]. Group 3: Customer Engagement - The bakery emphasizes the importance of customer feedback in product development, with a focus on creating items that resonate with consumer needs rather than following market trends [38][45]. - The team employs a rigorous three-step logic for product development, analyzing local demographics to tailor offerings and ensure freshness [41][43]. Group 4: Operational Strategy - Each of the three locations operates independently, allowing for unique local flavors and maintaining high-quality standards through skilled craftsmanship [46][47]. - The brand's longevity is attributed to a stable workforce and a commitment to quality, with a focus on emotional connections with customers [47].
【独家专访】从面包开始的法餐之旅:吃过“OBelian”的苹果派,才知道成都的法餐不止是摆盘好看!
东京烘焙职业人· 2025-04-28 05:47
在对面包格外尊重的国度法国,有一个专为面包而设的节日——法国面包节,也称为"La Fête du Pain",热爱面包的法国人每年都会为纪念面包守护神圣多诺黑(Saint Honoré)举办庆祝 活动。从经典的法棍到别致的花式面包,每一种面包都诉说着一个关于技艺、风味和生活哲学 的故事。 2010年, 法国商务投资署和乐斯福中国 一起把法国面包节带到了中国。 之后每年6月,法国 商务投资署和乐斯福中国都会共同举办中国地区的法国面包节,众多人气品牌和知名烘焙师带 来的亮眼创意让法国面包节成为一项烘焙行业的盛会,中法美食文化的沟通桥梁。 接下来东京烘焙职业人原创《中国烘焙匠人店》系列会一一带大家探访那些在法国面包节中大 放光彩的特色店铺! 【独家采访 · 第 158 家】 成都 OBelian南法餐厅 是一家颇为奇特的店铺。 空间极致考究,面包低调但正宗,菜单又有南法菜的专业度,又有成都特有的松弛感。 OBelian的创始人,出身建筑设计行业。和许多"半路出家"的烘焙主理人不同,他的"跨界"并非突如 其来,而是源于职业路径上的一次顺势而为。因为设计项目的关系,频繁与酒店、餐饮空间打交道, 久而久之,逐渐对法国的生 ...