Core Points - A citizen in Shenzhen discovered a 1990 McDonald's free coupon, which has garnered significant attention [1][3] - The coupon features designs that are markedly different from current packaging, highlighting its historical significance [1][3] - McDonald's acknowledged the discovery, inviting the citizen to redeem the coupon at a specific location, marking the company's 35th anniversary this year [3] Company Insights - The discovery of the coupon has sparked interest among McDonald's collectors, indicating a potential market for historical memorabilia [3] - The citizen's decision to preserve the coupon rather than redeem it reflects a growing trend of valuing nostalgic items, which could influence McDonald's marketing strategies [3]

Core Insights - Wumart Group has launched a new discount store format called Wumart Super Value, opening six stores in Beijing to cater to essential daily shopping needs [1][2] - The store offers a wide range of products, including fresh produce, meat, baked goods, and daily necessities, focusing on high-frequency consumer demands [1] - The bakery section features over 30 high-repurchase rate items, with a unique baking process ensuring fresh products are available throughout the day [1] Product Strategy - The total number of products in Wumart Super Value is limited to 1,300, focusing on six key categories: fruits and vegetables, fresh meat and fish, baked goods, ready-to-eat meals, fresh food, and groceries [1] - Over 60% of the 1,000+ products in the store are private label items, which directly connect with factories to reduce marketing costs [2] - The packaging strategy involves direct-to-store packaging, eliminating the need for secondary repackaging, which translates into visible savings for consumers [2] Pricing and Value Proposition - Wumart Super Value conducts 4 to 6 comprehensive product audits annually and weekly price comparisons across all channels to ensure competitive pricing [1] - The store emphasizes low prices year-round without relying on promotions, aiming to provide consumers with quality products at affordable prices [1]

Group 1 - The event "2025 Su Xin Consumption · Summer Night Life" and the sixth Lianyungang Online Shopping Season will take place from May 15 to 18, focusing on the integration of domestic and foreign trade and online shopping [1] - The event will showcase foreign trade products from 13 cities in Jiangsu, including popular baked goods and quartz products, highlighting the quality of "Jiangsu manufacturing" [2] - The local government will provide support for foreign trade enterprises to transition to domestic sales through various activities and policy presentations [2] Group 2 - The shopping season will incorporate more Silk Road elements, establishing an online marketplace "Silk Road Cloud Business" to enhance online shopping experiences [3] - A total of 1 million yuan in government consumption vouchers will be distributed during the event, with various discount options to stimulate online consumption [3] - The event will adopt a dual-driven model of "industry empowerment and talent cultivation," facilitating connections between foreign trade enterprises and major e-commerce platforms [4]

在对面包格外尊重的国度法国，有一个专为面包而设的节日——法国面包节，也称为"La Fête du Pain"，热爱面包的法国人每年都会为纪念面包守护神圣多诺黑（Saint Honoré）举办庆祝 活动。从经典的法棍到别致的花式面包，每一种面包都诉说着一个关于技艺、风味和生活哲学 的故事。 2010年， 法国商务投资署和乐斯福中国 一起把法国面包节带到了中国。 之后每年6月，法国 商务投资署和乐斯福中国都会共同举办中国地区的法国面包节，众多人气品牌和知名烘焙师带 来的亮眼创意让法国面包节成为一项烘焙行业的盛会，中法美食文化的沟通桥梁。 接下来东京烘焙职业人原创《中国烘焙匠人店》系列会一一带大家探访那些在法国面包节中大 放光彩的特色店铺！ 【独家采访 · 第 158 家】 成都 OBelian南法餐厅 是一家颇为奇特的店铺。 空间极致考究，面包低调但正宗，菜单又有南法菜的专业度，又有成都特有的松弛感。 OBelian的创始人，出身建筑设计行业。和许多"半路出家"的烘焙主理人不同，他的"跨界"并非突如 其来，而是源于职业路径上的一次顺势而为。因为设计项目的关系，频繁与酒店、餐饮空间打交道， 久而久之，逐渐对法国的生 ...