Core Insights - The "My Little Pony" themed pop-up event, held in major cities, aims to engage the young consumer market and reflects the trend of emotional consumption in the IP derivative products industry [1][3][10] Group 1: Event Overview - The pop-up event features over 100 new merchandise items, focusing on plush products to stimulate holiday consumption among young consumers [1][3] - The event is strategically located in key commercial areas of Beijing, Shanghai, and Wuhan, targeting young professionals and students [9] Group 2: Consumer Trends - There is a noticeable shift in the consumer demographic, with over 60% of attendees being adults aged 20-35, indicating a transition from traditional child-focused consumption to adult emotional consumption [4][9] - The event highlights the growing trend of "emotional consumption," where products serve as both decorative items and stress relievers for consumers [4][10] Group 3: Product Offerings - The plush series is central to the event, featuring high-quality replicas of classic characters and interactive elements that enhance emotional connections with the brand [3][4] - Limited edition gift boxes and practical merchandise, such as music boxes and plush accessories, are introduced to enrich consumer choices and add cultural significance to purchases [5][10] Group 4: Market Implications - The event exemplifies the integration of IP economy with holiday consumption, showcasing how IP derivative products can transition from niche markets to mainstream appeal [9][10] - The innovative approach of combining new product launches with interactive experiences is seen as a model for driving foot traffic and enhancing consumer engagement in physical retail spaces [10]