Core Insights - Letsvan's brand "奇梦岛" showcased its original IPs such as WAKUKU and SIINONO at the 2025 China International Service Trade Fair, highlighting its focus on cultural and technological integration [1][3] Group 1: Brand and Product Development - The brand created an immersive experience area themed around "奇梦岛," featuring core IPs and innovative blends of culture, sports, tourism, and technology [3] - The WAKUKU brand collaborated with the China Open Tennis Tournament, making its debut at the event and attracting significant attention from attendees [3] - The "又梨" series was selected for the "Beijing Gifts" recommendation list due to its fusion of traditional aesthetics and modern trends [3] Group 2: Global Expansion Strategies - The company aims to globalize its IP through four main strategies: entering overseas markets with IP products and pop-up events, leveraging data-driven operations for user demand capture, minimizing trial costs through small-scale testing and limited online sales, and innovating the "潮玩+" model through cross-industry collaborations [3] - The new IP "SIINONO" achieved remarkable sales, generating over 1.5 million yuan within three days of launch, with over 10,000 units sold in the first 10 minutes [4] - Letsvan has expanded into Southeast Asia and North America, initiating localized operations and hosting its first overseas pop-up event in Bangkok, Thailand [4]