Core Viewpoint - The company, Hengnuo Shijia, emphasizes its commitment to providing high-quality health products at affordable prices, driven by the founder's personal experiences and a mission to serve the health needs of ordinary people [1][3][15]. Group 1: Company Background and Mission - The founder, Wang Guisen, was motivated to start the company after experiencing the struggles of his mother with rheumatoid arthritis, which ultimately led to her passing [3]. - The company aims to be "the health steward for Chinese people," focusing on making health products accessible and affordable [4][15]. Group 2: Product Development and Quality Control - Hengnuo Shijia has established a comprehensive production process, with each shrimp astaxanthin capsule undergoing 36 quality checks, achieving a purity of 99.7% and heavy metal residue far below national standards [7]. - The company has developed proprietary technologies, such as microencapsulated astaxanthin, which doubles absorption rates and has received national patents [7]. Group 3: Product Range and Market Strategy - The product matrix includes shrimp astaxanthin soft capsules, DHA algae oil for students, lutein esters for office workers, and skincare products, creating a health ecosystem [9]. - The company has implemented a franchise system that allows various entrepreneurs to participate in the health industry, with options for low-cost entry through joint ventures and specialized stores [11][13][14]. Group 4: Community Engagement and Education - Hengnuo Shijia actively engages in community health education, exemplified by local initiatives that have reached thousands and generated significant revenue [10]. - The company prioritizes health literacy among its franchisees, emphasizing the importance of accurate health information over mere sales figures [15]. Group 5: Future Vision - The company envisions expanding its reach from its Qingdao base to millions of families, reinforcing its commitment to affordable health solutions for all [16].