Core Insights - The event "Super Brands Equal Super Traffic" hosted by Aihua Pharmaceutical emphasizes the importance of brand strength in the pharmaceutical industry amidst policy changes and market transformations [1][3] - Aihua Pharmaceutical's strategy focuses on a new product matrix targeting both elderly and children, highlighting their commitment to health solutions [1][2] Group 1: Industry Trends - The pharmaceutical industry is urged to develop a "hexagonal combat capability" by 2025, which includes light medical insurance, specialization, academic focus, diversification, scenario-based approaches, and digital intelligence [1] - The launch of the Wanmeng Health Live Streaming Festival aims to create a new ecosystem in the pharmaceutical health industry, emphasizing collaboration and innovation [3] Group 2: Company Strategy - Aihua Pharmaceutical's core strategy is encapsulated in the phrase "Super Brands Equal Super Traffic," focusing on building a strong brand presence [1][2] - The company has introduced a new product line, including the Aihua Kexiang PEG 3350 powder for gut health and a range of children's fever medications, forming a comprehensive "Little Aihua Fever Family" [1] - The brand's public relations strategy emphasizes a user-centric approach, leveraging 27 years of brand development to address consumer pain points and enhance value through collaboration with chain pharmacies [2]

随着数字化进程的加速，当代人使用电子产品的时长逐渐增加[1]。在这种高频次、高强度的用眼模式 下，眼干、眼涩、眼疲劳等眼部健康问题日益普遍。而传统营养产品因有效成分较为单一、生物利用度 不足等问题，难以满足人们对眼部营养的精细化需求，如何实现协同防护与靶向吸收成为破局关键。 眼睛的另一重"营养屏障"来自南极磷虾油，其富含磷脂、Omega-3、虾青素等多种营养元素[4]。其中， 虾青素具有抗氧化特性，可辅助清除眼部自由基[5]；Omega-3则可以为视网膜提供营养支持[6]。此 外，经研究表明，南极磷虾油与叶黄素酯搭配使用时，能够更高效地被人体转化吸收，这种协同作用突 破了单一成分的局限[7]。 [5]李倩.虾青素抗氧化活性机制研究进展[J].食品界, 2020. 基于对当代人眼部营养需求的深度洞察，国药控股星鲨制药（厦门）有限公司（下称"国控星鲨"）将上 述两种营养成分科学配比并特添蓝莓粉等活性成分，推出新一代眼部营养产品——星鲨叶黄素酯南极磷 虾油凝胶糖果。精选源自南极海域的磷虾油与欧米埃进口液体叶黄素酯，通过脂质体包埋技术为营养成 分穿上"防护服"，有效保护成分活性。每粒凝胶糖果添加40mg南极磷虾油、4 ...