Core Viewpoint - The company, Hengnuo Shijia, emphasizes its commitment to providing high-quality health products at affordable prices, driven by the founder's personal experiences and a mission to serve the health needs of ordinary people [1][3][15]. Group 1: Company Background and Mission - The founder, Wang Guisen, was motivated to start the company after experiencing the struggles of his mother with rheumatoid arthritis, which ultimately led to her passing [3]. - The company aims to be "the health steward for Chinese people," focusing on making health products accessible and affordable [4][15]. Group 2: Product Development and Quality Control - Hengnuo Shijia has established a comprehensive production process, with each shrimp astaxanthin capsule undergoing 36 quality checks, achieving a purity of 99.7% and heavy metal residue far below national standards [7]. - The company has developed proprietary technologies, such as microencapsulated astaxanthin, which doubles absorption rates and has received national patents [7]. Group 3: Product Range and Market Strategy - The product matrix includes shrimp astaxanthin soft capsules, DHA algae oil for students, lutein esters for office workers, and skincare products, creating a health ecosystem [9]. - The company has implemented a franchise system that allows various entrepreneurs to participate in the health industry, with options for low-cost entry through joint ventures and specialized stores [11][13][14]. Group 4: Community Engagement and Education - Hengnuo Shijia actively engages in community health education, exemplified by local initiatives that have reached thousands and generated significant revenue [10]. - The company prioritizes health literacy among its franchisees, emphasizing the importance of accurate health information over mere sales figures [15]. Group 5: Future Vision - The company envisions expanding its reach from its Qingdao base to millions of families, reinforcing its commitment to affordable health solutions for all [16].

Group 1 - The article highlights the increasing prevalence of eye health issues such as dryness and fatigue due to the rising usage of electronic devices in modern society [1] - Traditional nutritional products struggle to meet the refined needs for eye nutrition due to their single active ingredients and low bioavailability, making it crucial to achieve synergistic protection and targeted absorption [1][2] - Lutein is recognized as a key ingredient for eye health, known for its antioxidant properties that can help eliminate free radicals generated from excessive screen time and protect against blue light damage [2][3] Group 2 - Antarctic krill oil serves as another important nutritional component for eye health, rich in phospholipids, Omega-3, and astaxanthin, with astaxanthin aiding in the removal of eye-related free radicals and Omega-3 providing nutritional support to the retina [4][5][6] - Research indicates that the combination of Antarctic krill oil and lutein ester enhances the absorption efficiency of these nutrients, overcoming the limitations of single-component products [7] Group 3 - Based on insights into contemporary eye nutrition needs, Guoyao Holdings Star Shark Pharmaceutical (Xiamen) Co., Ltd. has launched a new eye nutrition product, Star Shark Lutein Ester Antarctic Krill Oil Gel Candy, which combines these two nutritional components with blueberry powder [2] - Each gel candy contains 40mg of Antarctic krill oil, 4mg of lutein ester, and 80mg of blueberry powder, creating a multi-dimensional eye nutrition supplement system [2] - As a subsidiary of a Fortune Global 500 company, Guoyao Holdings is committed to providing comprehensive nutritional support and responding to the health needs of the public, aligning with the "Healthy China Strategy" [2]