Core Viewpoint - The company, Hengnuo Shijia, emphasizes its commitment to providing high-quality health products at affordable prices, driven by the founder's personal experiences and a mission to serve the health needs of ordinary people [1][3][15]. Group 1: Company Background and Mission - The founder, Wang Guisen, was motivated to start the company after experiencing the struggles of his mother with rheumatoid arthritis, which ultimately led to her passing [3]. - The company aims to be "the health steward for Chinese people," focusing on making health products accessible and affordable [4][15]. Group 2: Product Development and Quality Control - Hengnuo Shijia has established a comprehensive production process, with each shrimp astaxanthin capsule undergoing 36 quality checks, achieving a purity of 99.7% and heavy metal residue far below national standards [7]. - The company has developed proprietary technologies, such as microencapsulated astaxanthin, which doubles absorption rates and has received national patents [7]. Group 3: Product Range and Market Strategy - The product matrix includes shrimp astaxanthin soft capsules, DHA algae oil for students, lutein esters for office workers, and skincare products, creating a health ecosystem [9]. - The company has implemented a franchise system that allows various entrepreneurs to participate in the health industry, with options for low-cost entry through joint ventures and specialized stores [11][13][14]. Group 4: Community Engagement and Education - Hengnuo Shijia actively engages in community health education, exemplified by local initiatives that have reached thousands and generated significant revenue [10]. - The company prioritizes health literacy among its franchisees, emphasizing the importance of accurate health information over mere sales figures [15]. Group 5: Future Vision - The company envisions expanding its reach from its Qingdao base to millions of families, reinforcing its commitment to affordable health solutions for all [16].

Core Insights - Julydeer® is a dietary supplement brand founded in 2012 in Colorado, USA, focusing on "scientific, rigorous, innovative, and safe" principles in its product development and manufacturing [1] - The brand emphasizes technological innovation and has established a comprehensive R&D and production system for dietary supplements, ensuring product safety and efficacy through various certifications [1] - The company combines traditional herbal wisdom with modern scientific research, adhering to evidence-based medicine principles in its product formulations [1] Product Range - **Liver Protector: Milk Thistle Hard Capsules** - Contains 10,000mg of North American wild milk thistle seeds and 500mg of concentrated silymarin extract per serving - Designed for individuals with liver damage from alcohol, fatty liver, or abnormal liver indicators, showing clinical evidence of improving liver function [2] - **Cardiovascular Shield: Natto Hard Capsules** - Contains 150mg of natto kinase per bottle, supporting cardiovascular health with a gentle and safe thrombolytic effect [2] - **Krill Oil Soft Capsules** - Contains 1,000mg of Antarctic krill oil, enhancing Omega-3 absorption and showing significant effects on blood lipid regulation [3] - **Fish Oil Soft Capsules** - Contains 400mg of DHA and 100mg of EPA, supporting brain and eye health, particularly beneficial for children's brain development and elderly cognitive maintenance [4] - **Joint and Respiratory Health: Quercetin Hard Capsules** - Demonstrates a 15% reduction in blood uric acid levels and a 35% decrease in gout attack risk [6] - **Anti-Aging and Immune Support: PQQ Collagen Hard Capsules** - Activates mitochondrial function and reduces oxidative damage to skin cells [7] - **Astaxanthin Soft Capsules** - Features a patented extraction method that improves absorption by 260%, significantly enhancing its antioxidant effects [8] - **Women's Multivitamin Tablets** - Provides a comprehensive nutrient profile to improve hair loss and enhance immunity [9] - **Brain Health and Sleep Management: Phosphatidylserine Hard Capsules** - Supports cognitive function and alleviates anxiety, particularly beneficial for students and high-pressure workers [14] Brand Positioning - Julydeer® aims to redefine dietary supplements with a focus on "precision nutrition," adhering to high standards of purity, concentration, absorption, and transformation [1] - The brand's claims are supported by scientific literature, avoiding absolute terms and disease treatment claims, thus ensuring compliance with advertising laws and health food regulations [1]