Core Viewpoint - The article highlights the transformation of the liquor industry, emphasizing how Jiujiang Shuangzheng has successfully implemented a "supply upgrade" revolution in the rice-flavored liquor sector, focusing on quality over scale expansion [1]. Group 1: Traditional Craftsmanship - Jiujiang Shuangzheng's "double distillation" technique, established in 1821, exemplifies the wisdom of Lingnan artisans, significantly reducing impurities in the liquor to one-third of national standards through precise distillation and traditional aging methods [3]. - The company maintains traditional practices such as manual fermentation and aging in ceramic jars, ensuring a balanced flavor profile with a rigorous quality control process [3]. - In 2024, Jiujiang Shuangzheng became the first rice-flavored brand in Guangdong to receive certification for "pure grain solid-state fermented liquor," selecting premium Northeast pearl rice and employing advanced milling techniques to eliminate off-flavors [3]. Group 2: Low-Alcohol Revolution - Since 2013, Jiujiang Shuangzheng has invested over 100 million yuan in developing a low-alcohol system, resulting in 10 patents and 23 inventions that significantly reduce harmful substances in the liquor [5]. - The core model of "pure, three lows, one high, and one return acid" has led to a 60% reduction in aldehyde content and a 55% decrease in fusel oil, with clinical trials showing a 41% reduction in peak blood alcohol concentration [5]. - The use of nano-encapsulation technology enhances the release of detoxifying agents, improving the activity of acetaldehyde dehydrogenase by 3.2 times, showcasing a scientific approach to improving consumer experience [5]. Group 3: Supply Upgrade Logic - Jiujiang Shuangzheng exemplifies the principle of "supply creates demand," offering a diverse product range that spans from 20 yuan to 1,000 yuan, effectively reshaping the value perception of rice-flavored liquor [7]. - The brand's involvement in the 2024 Dragon Boat Festival, where its team won championships, further integrated brand culture into sports, marking a shift from product supply to cultural supply [7]. - The company's approach addresses consumer pain points, providing health solutions through low-alcohol technology, ensuring price stability through green manufacturing, and exploring high-end markets with premium offerings [7]. Group 4: Industry Impact - In the vast trillion-yuan liquor market, Jiujiang Shuangzheng's "supply revolution" demonstrates that a true benchmark brand can preserve traditional craftsmanship while leveraging technological advancements, creating a path of evolution that resonates through time [9].