近年来，随着人们健康意识和审美水平的提高，化妆品产业作为"美丽经济"的重要组成部分，正步入转型升级的关键阶段。 近期举办的第35届IFSCC国 际化妆品科学大会上，中国企业表现突出，海报展示与学术演讲数量均位居前列，展现出中国美妆科技实力的整体提升，引发全球关注。 其中，诞生于深圳的国货功效护肤品牌HBN，携三项重磅科研成果，再度登上IFSCC大会，与国际美妆巨头同台竞技。 作为中国化妆品产业第一大省，如今广东正以顶层设计为引领，积极推动"美丽经济"从"大体量"向"高质量"迈进。此前的一份评估报告显示，一批扎根于 大湾区的美妆品牌已在品牌影响力、创新发展力等核心指标上，与国际品牌形成"贴身竞速"态势。 近期，新华网走进湾区美妆"名片"HBN，深入探访其以科研驱动实现品牌崛起的路径，解析中国化妆品行业高质量发展的内在动力。 HBN品牌中心 再登IFSCC学术大会，HBN彰显国货 创新力量 HBN于2019年诞生，植根于深圳的科技基因和产业精神，将"看得见的真功效"奉为品牌信仰，从A醇抗老这一领域切入，逐步在功效护肤领域建立起独特 的技术优势，奠定了深厚的科研护城河。 在本次IFSCC大会上，HBN 就展示了其以 ...

Group 1 - The cosmetics industry is transitioning from a high-growth phase to a focus on product and brand strength, emphasizing long-term strategies over quick profits [1][2][3] - Data from Tmall indicates that over 200 leading fast-moving consumer goods (FMCG) merchants achieved double-digit growth in the past six months, with new brands seeing a 40% year-on-year increase in transactions [1][2] - The rise of domestic brands and technological empowerment are reshaping the cosmetics industry, with domestic brands capturing a growing market share [4][5] Group 2 - Domestic brands accounted for 50.4% of the market share in 2023, surpassing foreign brands, and are projected to reach 55.74% in 2024 [5] - The focus on product innovation and brand development is evident, with domestic brands making significant advancements in high-end raw materials and core areas like anti-aging [5] - Tmall's new strategies, including enhanced marketing scenarios and product competitiveness, have led to substantial growth in new product traffic and sales [2][3]