Core Viewpoint - The cosmetics industry in China is entering a critical phase of transformation and upgrading, driven by increasing health awareness and aesthetic standards among consumers, with significant advancements showcased at the 35th IFSCC International Congress [1][7]. Group 1: Industry Trends - The Guangdong province, as the largest cosmetics industry hub in China, is leading the transition from "large scale" to "high quality" in the beauty economy through top-level design [2]. - A report indicates that several beauty brands rooted in the Greater Bay Area are now competing closely with international brands in terms of brand influence and innovation [2]. Group 2: HBN Brand Development - HBN, a skincare brand founded in Shenzhen in 2019, emphasizes "visible efficacy" and has established a unique technological advantage in the efficacy skincare sector, particularly in anti-aging [6][8]. - At the IFSCC Congress, HBN presented three significant research papers on anti-aging, including studies on AI-driven skin aging models, which provide theoretical support for future personalized anti-aging strategies [7]. Group 3: Research and Innovation - HBN has developed a comprehensive product line addressing various skincare needs, including anti-aging, brightening, and moisturizing, and has been recognized as a pioneer in advocating for "true efficacy" in skincare products [13][18]. - The brand has completed over 5,000 third-party international efficacy tests across its entire product range, reinforcing its commitment to scientific validation and consumer trust [16]. Group 4: Long-term Research Commitment - HBN has published nearly 40 international SCI journal papers through independent research and collaboration, addressing various fields such as mechanism research and application research [21][22]. - The brand has successfully registered four self-developed efficacy raw materials within two years, establishing a comprehensive raw material matrix that includes traditional Chinese plant extracts and international peptides [22]. Group 5: Brand Philosophy and Future Vision - HBN's approach reflects a commitment to long-term research and innovation, positioning itself as a leader in the high-quality development of the beauty economy and showcasing the value confidence of Chinese brands on a global stage [23].

Group 1 - The cosmetics industry is transitioning from a high-growth phase to a focus on product and brand strength, emphasizing long-term strategies over quick profits [1][2][3] - Data from Tmall indicates that over 200 leading fast-moving consumer goods (FMCG) merchants achieved double-digit growth in the past six months, with new brands seeing a 40% year-on-year increase in transactions [1][2] - The rise of domestic brands and technological empowerment are reshaping the cosmetics industry, with domestic brands capturing a growing market share [4][5] Group 2 - Domestic brands accounted for 50.4% of the market share in 2023, surpassing foreign brands, and are projected to reach 55.74% in 2024 [5] - The focus on product innovation and brand development is evident, with domestic brands making significant advancements in high-end raw materials and core areas like anti-aging [5] - Tmall's new strategies, including enhanced marketing scenarios and product competitiveness, have led to substantial growth in new product traffic and sales [2][3]