2024年12月，为筹措公司发展需要的运营资金，晨光电机以12.8元/股的价格向投资人陈奇伟定向发行200万股，募资2560万元，陈奇伟由此持有公司3.23% 的股权。 投资人是啥来头？ 来源：宁波网 工业园图片。 1月5日，晨光电机通过北交所上市委员会审议，成为2026年A股首家过会企业，由国金证券担任保荐机构。 招股书显示，晨光电机实际控制人为吴永宽、沈燕儿，两人合计控制公司93.39%股权。 "多线并行"之下，瑞孚智造的经营业绩一路高歌猛进，已从2012年约1400万元增至公司官网最新显示的10亿元。 陈奇伟。 为何跨界投资？ 公开资料显示，陈奇伟1973年出生于宁波，拥有匈牙利永久居留权，是浙江瑞孚智造集团（以下简称"瑞孚智造"）的创始人兼董事长。 陈奇伟因"全球每十把梳子，六把出自瑞孚智造"而被誉为"梳子大王"。瑞孚智造的前身是创立于1999年的隆发梳业，历经20余年，公司从以发梳为单一产品 的工贸出口型企业，发展为集个人护理、婴童喂辅、家居厨卫等多个产品线于一体的工贸型集团公司。 瑞孚智造官网显示，公司现拥有100万平方米生产基地，分别位于国内的宁波、信阳，越南西宁、德国索林根。销售网络覆盖中国、 ...

Investment Rating - The report indicates a positive investment outlook for the Chinese perfume and fragrance industry, highlighting its resilience and growth potential in the face of global market fluctuations [10][11][12]. Core Insights - The Chinese perfume and fragrance industry is experiencing a transformation from "transactional purchasing" to "value resonance consumption," where consumers prioritize emotional connections and cultural narratives over mere product functionality [10][25]. - The market is witnessing a significant shift towards emotional and experiential consumption, particularly in lower-tier cities, which are becoming key growth drivers due to their untapped potential [12][33]. - International brands are increasingly localizing their strategies to resonate with Chinese consumers, while domestic brands are focusing on deepening their presence in the local market and exploring global opportunities [40][46]. Summary by Sections Part 1: Resilient Growth of the Chinese Consumer Market - The report decodes the "ice-fire resilience" of the Chinese consumer market, driven by policy stimulation and inherent growth dynamics, particularly in lower-tier cities [18][19]. - The retail sales growth rate of consumer goods has shown a positive trend, with a peak in May 2025, indicating a recovery in consumer sentiment [21][25]. - The shift from survival consumption to development-oriented consumption is emphasized, with a focus on enhancing the quality and cultural aspects of products [25][26]. Part 2: Evolution of the Chinese Perfume and Fragrance Market - The Chinese perfume market is projected to grow significantly, with an expected compound annual growth rate (CAGR) of 8% from 2024 to 2028, reaching a market size of 33.9 billion yuan [58][59]. - The report highlights the dual leadership of the Chinese market, where local beauty brands demonstrate resilience alongside global growth engines [56][58]. - The concept of the "olfactory economy" is emerging, where fragrances extend beyond traditional products to become integral to lifestyle experiences [65][66]. Part 3: Consumer Behavior Insights in the Chinese Perfume Market - There is a notable increase in interest among consumers in lower-tier cities, indicating a growing market for fragrances [14][33]. - The report identifies a trend of personalized scent experiences, where consumers seek unique olfactory identities [36][39]. - The evolving consumer landscape is characterized by a shift towards emotional and experiential connections with brands [52][53]. Part 4: Product Development Trends in the Chinese Perfume Market - The industry is moving towards a new era of fragrances that integrate sensory experiences into daily life, emphasizing lifestyle solutions [47][48]. - The report discusses the evolution of fragrance products, highlighting the importance of cultural narratives and emotional connections in product development [15][16]. Part 5: Marketing Development Trends in the Chinese Perfume Market - Marketing strategies are evolving to focus on emotional resonance and cultural narratives, moving from symbolic consumption to value co-creation [16][55]. - The integration of digital platforms and experiential marketing is reshaping how brands connect with consumers [16][55]. Conclusion - The report concludes that the Chinese perfume and fragrance market is poised for robust growth, driven by emotional consumption trends, the awakening of lower-tier markets, and the collaborative efforts of international and domestic brands [51][54].