联动数万家商户，助力线下消费回暖 《方案》围绕"好吃""好住""好行""好游""好购""好玩"六大方向，推出一系列旨在繁荣节日市场、丰富 群众文化生活、激发假期消费活力的举措。广发信用卡迅速响应，紧抓春节消费旺季契机，正式启 动"贺岁狂欢·赢888元新年红包"品牌活动，将宏观政策细化为消费者身边可触可感的实惠与便利。此次 活动覆盖全国40余座城市、数万家商圈商户，携手奈雪的茶、霸王茶姬、肯德基、名创优品等知名品 牌，共同打造消费盛典。活动期间，持卡人达标即可获得每周五以5折优惠购买合作商户代金券的权 益。此举直接降低了居民消费成本，有效激发了商圈客流消费潜力。这不仅是对消费市场的有力提振， 更是广发信用卡围绕其"稳客户、稳业务、稳存量"的经营思路，聚焦核心消费场景深耕存量客户、提升 用户活跃与黏性的重要实践。 此外，广发信用卡依托"发现精彩"APP平台，在饭票专区推出"天天优惠"、"周五臻选"等活动，聚焦餐 饮、零售、3C产品等高频消费领域。符合条件的持卡人可以用优惠价格购买不同阶梯力度的代金券， 满足了消费者多元化、高性价比的日常消费需求。这种持续、稳定的价值供给，正是巩固客户关系、提 升存量客户获得感的关 ...

Core Insights - Consumption is highlighted as a key driver of economic growth, with financial institutions playing a crucial role in stimulating the consumer market through innovative services and targeted initiatives [1] Group 1: Consumer Engagement Strategies - Guangfa Bank Nanjing Branch focuses on a customer-centric approach, enhancing the consumer experience by integrating financial services into daily life, creating a "financial + lifestyle" service platform [2] - The bank has developed promotional events like "Super Guangfa Day" and "Friday 50% Off," covering over 2,000 quality merchants in Nanjing, thus serving more than 2.1 million local users [2] - During the National Day holiday, the bank collaborated with Huacai commercial complex, resulting in a 47% increase in credit card transaction amounts compared to the May Day holiday [2] Group 2: Expansion of Installment Services - To boost consumer confidence and spending, Guangfa Bank Nanjing Branch is expanding its credit card installment services, focusing on key sectors such as tourism, home appliances, and electronics [3] - The bank has partnered with online platforms like Tuniu and Suning to offer low-interest or interest-free installment options, leading to a 58% year-on-year growth in offline merchant installment business by the end of September [3] - In the automotive sector, the bank promotes green consumption by offering zero down payment and interest-free installment plans, with a total of 203 million yuan in auto installment loans issued, marking a 175% year-on-year increase [3] Group 3: Commitment to Economic Development - Guangfa Bank Nanjing Branch remains dedicated to serving the real economy, continuously innovating and enhancing the consumer finance ecosystem to support high-quality regional economic development [4]