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“小卡片”激发“大市场”,广发银行南京分行深挖消费场景促消费
Jiang Nan Shi Bao· 2025-11-14 09:48
Core Insights - Consumption is highlighted as a key driver of economic growth, with financial institutions playing a crucial role in stimulating the consumer market through innovative services and targeted initiatives [1] Group 1: Consumer Engagement Strategies - Guangfa Bank Nanjing Branch focuses on a customer-centric approach, enhancing the consumer experience by integrating financial services into daily life, creating a "financial + lifestyle" service platform [2] - The bank has developed promotional events like "Super Guangfa Day" and "Friday 50% Off," covering over 2,000 quality merchants in Nanjing, thus serving more than 2.1 million local users [2] - During the National Day holiday, the bank collaborated with Huacai commercial complex, resulting in a 47% increase in credit card transaction amounts compared to the May Day holiday [2] Group 2: Expansion of Installment Services - To boost consumer confidence and spending, Guangfa Bank Nanjing Branch is expanding its credit card installment services, focusing on key sectors such as tourism, home appliances, and electronics [3] - The bank has partnered with online platforms like Tuniu and Suning to offer low-interest or interest-free installment options, leading to a 58% year-on-year growth in offline merchant installment business by the end of September [3] - In the automotive sector, the bank promotes green consumption by offering zero down payment and interest-free installment plans, with a total of 203 million yuan in auto installment loans issued, marking a 175% year-on-year increase [3] Group 3: Commitment to Economic Development - Guangfa Bank Nanjing Branch remains dedicated to serving the real economy, continuously innovating and enhancing the consumer finance ecosystem to support high-quality regional economic development [4]