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大行评级丨里昂:泡泡玛特第三季收入增速加快 维持“跑赢大市”评级
Ge Long Hui A P P· 2025-10-22 05:25
Core Viewpoint - The report from Citi indicates that Pop Mart's revenue for Q3 this year has increased by 245% year-on-year, accelerating from 204% in the first half and 170% in Q1 [1] Group 1: Revenue Growth - Q3 revenue growth in the Chinese market accelerated to 185%-190% from 135% in the first half, attributed to improved supply conditions [1] - The overseas market growth has slowed to 365%-370% from 440% in the first half, with strong sales performance in Europe and the US, showing increases of 735%-740% and 1265%-1270% respectively [1] Group 2: Market Trends and Future Outlook - Recent trends in Google searches for LABUBU have normalized but remain comparable to some evergreen IPs, suggesting continued interest [1] - The strong performance in the Chinese market is primarily driven by online sales channels [1] - The company is viewed positively as an IP platform, with potential for expansion into jewelry and building blocks, while emerging IPs like Star People and Punk Peach are on the rise [1] - The company is also exploring diversification into animation and other content [1] - Citi maintains a "outperform" rating for Pop Mart with a target price of HKD 368 [1]