Core Viewpoint - The decline in popularity of Labubu is not indicative of a deterioration in the company's fundamentals, as Bubble Mart is not solely an IP toy company but a platform for creating and commercializing various IPs [1] Group 1: Market Performance - Recent sales data from the U.S. market showed a significant slowdown in growth compared to Q3 2025, leading to concerns about Labubu's brand strength [2] - The slowdown in sales is attributed to the pre-sale of Labubu in July and August, which exhausted future market demand and strained the supply chain [2] - However, sales data for the first week of November indicates a return to higher growth rates, with expectations for continued strong sales during the Thanksgiving and Christmas seasons [2] Group 2: Growth Potential in North America and Europe - Despite impressive growth in the Americas, this region accounted for only 16.3% of the company's total revenue in the first half of 2025, with projections of around 20% for the full year [3] - The company has only 41 retail stores in North America compared to 443 in Greater China, indicating significant room for expansion [3] - The European market also shows potential, with only 3.4% of total revenue coming from this region and just 18 retail stores as of the end of the first half of 2025 [3] Group 3: Valuation and Stock Performance - Bubble Mart is recognized as a leader in the global trendy toy industry, with solid fundamentals and a high certainty of long-term growth [4] - The current stock price has fallen to 15 times the estimated P/E for 2026, suggesting a high value proposition [4] - Short-selling activity has decreased, indicating improving market sentiment, and the company is expected to see a rebound in stock price and valuation as growth certainty for 2026 increases [4]

Company Overview - The company participated in the CICC annual strategy meeting, discussing overseas markets, IP sustainability, and supply chain rhythm, reaffirming confidence in its business model and long-term growth potential, highlighting bottom-fishing opportunities [1] Market Growth - The North American market has shown consistent performance since 2025, with the company establishing a comprehensive channel system. Q3 pre-sales have increased online sales, while offline channels remain crucial for IP expression and experience delivery. Supply chain and logistics adjustments present challenges, but seasonal performance is expected to improve with more quality stores and local experience accumulation [1] IP Commercialization - The decline in secondary market prices does not necessarily indicate a peak in IP popularity. The price fluctuations are influenced by the release schedule, with current supply levels exceeding secondary market transaction volumes. The increased availability of popular products enhances consumer experience and indicates broader customer reach for core IPs, supporting future growth [2] IP Lifecycle Management - The recent drop in search interest for popular IPs raises concerns about their lifecycle. However, the lifecycle is driven by product and content, and evaluating it solely on search trends is overly simplistic. Continuous product releases, innovation, and collaborations provide ample growth opportunities, with the company's operational capabilities expected to drive further scale. Secondary IPs are also showing rapid growth, confirming the company's platform advantages [2] Profit Forecast and Valuation - The company has adjusted its net profit forecasts for 2025 and 2026 upwards by 3.3% and 4.6% to 137 billion and 177 billion respectively. The current stock price corresponds to 20x and 15x adjusted P/E for 2025 and 2026. The company maintains an outperform rating and a target price of 370 HKD, implying a 71% upside potential based on 33x and 26x adjusted P/E for 2025 and 2026 [3]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 286.9, representing a potential upside of 32.0% from the current price of HKD 217.4 [1][5][15]. Core Insights - The report emphasizes that the company is not solely reliant on the popularity of its Labubu IP, but rather operates as a platform for creating and commercializing multiple IPs. The ability to launch new successful IPs is seen as a key competitive advantage [5]. - Recent sales trends in the U.S. market have shown a recovery, with expectations for continued growth during the holiday season. The report suggests that the recent slowdown in sales was largely due to pre-sales in previous months [5]. - The company has significant growth potential in the North American and European markets, which currently represent a small portion of total revenue. The report highlights the potential for expansion through physical retail stores in these regions [5]. - The current valuation is considered attractive, with a P/E ratio of 15 times the estimated earnings for 2026, indicating high value for investors [5]. Financial Performance and Projections - The company is projected to achieve substantial revenue growth, with estimated revenues of RMB 38,003 million in 2025, reflecting a year-on-year increase of 191.5% [7][10]. - Net profit is expected to reach RMB 12,920 million in 2025, representing a significant increase of 313.4% compared to the previous year [7][10]. - The report outlines a steady improvement in profit margins, with gross profit margins projected to rise to 70.8% by 2025 [10][11]. Market Performance - The company's stock has experienced volatility, but recent data suggests a recovery in market sentiment, with short-selling activity decreasing [5]. - The report notes that the company's sales in the domestic market have shown impressive growth, with online sales increasing by 212% in the first half of 2025 [11]. Regional Revenue Breakdown - In the first half of 2025, the company reported a 440% increase in overseas revenue, with North America showing a staggering growth rate of 1,142% [11]. - The report indicates that the company has only a limited number of retail stores in North America and Europe, suggesting significant room for growth in these markets [5].

Core Insights - AliExpress achieved significant sales growth during the overseas Double 11 event, with at least 200 brands surpassing Amazon's average daily sales by two times, and leading brands like EDIFIER and 70mai achieving sales 6-10 times higher than Amazon [1] Group 1: Sales Performance - On the first day of the Double 11 event, certain brands experienced explosive sales, with some achieving sales figures 6-10 times higher than their counterparts on Amazon [1] - The official flagship store of Pop Mart on AliExpress saw a 1500% increase in sales in October compared to the same period last year, driven by the brand's overseas expansion strategy [1] - Overall sales of trendy toys are projected to grow by 300% in the first half of 2025 [1] Group 2: Marketing and Consumer Engagement - AliExpress launched a "Super Brand Going Global Plan" in September, aiming to help brands achieve higher sales at half the cost compared to Amazon [1] - A pop-up store in Seoul's trendy area, Seongsu-dong, attracted a large number of consumers, with an average wait time exceeding one hour [1] - The overseas Double 11 sales event is scheduled from November 11 to November 19, followed by a seamless transition to Black Friday, continuing until December 3 [1]

Group 1 - The core incident involved a "live streaming failure" during a session by Pop Mart, where staff inadvertently commented on the high price of a product, leading to negative market reactions [2] - Following the incident, Pop Mart's stock price fell nearly 5%, reaching 207 HKD, with a total market capitalization of 278.2 billion HKD. The stock has seen a decline of over 17% in September and over 16% in October [2] - Pop Mart's third-quarter revenue showed significant growth, with overall revenue increasing by 245%-250% year-on-year, driven by a 185%-190% increase in China and a 365%-370% increase in overseas revenue [2] Group 2 - The company is strategically promoting a new IP called "Star People," which is expected to become a significant revenue driver, having generated 390 million CNY in the first half of 2025 [3] - "Star People" is recognized as one of the fastest-growing new IPs under Pop Mart, with expectations that it could rival the success of the LABUBU brand [3]

Core Viewpoint - The capital market is losing confidence in Pop Mart as the LABUBU craze fades, despite the company reporting significant revenue growth in Q3 2025 [1][3][9]. Group 1: Financial Performance - Pop Mart's Q3 2025 revenue increased by 245% year-on-year, with Chinese market revenue up by 185% to 190%, and overseas revenue soaring by 365% to 370% [1][3]. - The company's stock price fell by over 30% since reaching a peak market value of over 400 billion HKD in late August, resulting in a market cap loss of nearly 100 billion HKD [5][9]. - The revenue from the LABUBU series reached 48.14 billion CNY in H1 2025, accounting for 34.7% of total revenue, indicating a heavy reliance on a single IP [5][17]. Group 2: Market Reaction - Following the Q3 announcement, Pop Mart's stock price dropped by 8.08% on the announcement day and further declined by 9.36% on October 23 [4][9]. - The LABUBU secondary market prices plummeted over 80%, reflecting a loss of confidence in the brand's sustainability [8][9]. - Despite temporary boosts from celebrity endorsements, such as appearances by Tim Cook and David Beckham, the stock price could not maintain its gains [9][10]. Group 3: Product Strategy and Challenges - Pop Mart's attempt to extend the LABUBU brand with the "Mini LABUBU" series failed, with prices dropping over 50% shortly after launch [11][13]. - The company's strategy to increase production capacity has led to a decline in the perceived value of LABUBU, transitioning it from an investment item back to a consumer product [14][15]. - The company is at a critical juncture, needing to prove that LABUBU's success can be replicated with new IPs to maintain market confidence [15][29]. Group 4: Future Outlook - Pop Mart's reliance on LABUBU raises concerns about future revenue growth, especially as the market questions the sustainability of its current success [9][28]. - The company has invested approximately 3 billion CNY in IP development, but this is significantly lower than competitors like Disney, indicating a need for increased investment to build a robust IP portfolio [22][29]. - If Pop Mart cannot deliver a new hit IP by 2026, it may face a shift in market perception from a high-growth leader to a mature consumer goods company, leading to lower valuation multiples [29].

Group 1 - The core viewpoint of the report is that the company maintains a "buy" rating for Pop Mart (09992), projecting net profit for 2025-2027 to be 13 billion, 17.9 billion, and 22.9 billion respectively, with adjusted net profits of 14 billion, 19.2 billion, and 24 billion, reflecting year-on-year growth of 312%, 37%, and 25% [1] - The company reported Q3 2025 performance with overall revenue growth of 245-250% year-on-year, exceeding expectations, with domestic revenue (including Hong Kong, Macau, and Taiwan) growing by 185-190% and overseas revenue by 365-370% [1] - The performance of offline channels in China saw a year-on-year increase of 130-135%, while online channels experienced a growth of 300-305% [1] Group 2 - The overseas growth is highlighted, with Q3 2025 revenue in the Asia-Pacific region increasing by 170-175%, the Americas by 1265-1270%, and Europe and other regions by 735-740% [2] - The company is currently in a rapid store expansion phase in the United States, with the SPX Wednesday pop-up in New York generating significant interest, and the brand's value continues to rise [2] - Looking ahead, the company is expected to launch new products in Q4, with a strong focus on the upcoming holiday season, including Halloween, Thanksgiving, Black Friday, and Christmas [2]

Core Viewpoint - Company maintains a "buy" rating for Pop Mart (09992) with projected net profits of 13 billion, 17.9 billion, and 22.9 billion yuan for 2025-2027, reflecting significant growth in adjusted net profits [1][2] Financial Performance - Company reported Q3 2025 revenue growth of 245-250% year-on-year, exceeding expectations [1] - Revenue from China (including Hong Kong, Macau, and Taiwan) grew by 185-190% year-on-year, while overseas revenue surged by 365-370% [1] - Q3 2025 offline channel revenue increased by 130-135% year-on-year, and online channel revenue rose by 300-305% [1] Product and IP Development - LABUBU's secondary market price has remained stable over the past 20 days, with hidden and popular items maintaining a premium [1] - The popularity of the "Star People" series is rising, with MINI plush toys showing a premium of 42-503% [1] - Collaborations with popular IPs, such as the Xiaoye X Sun Yanzi figurine and SPX Wednesday plush, are expanding the brand's reach [1] - The company is entering a new phase of IP expansion with Halloween-themed products and the anticipated release of BJD figures [1] International Growth - Significant growth in overseas markets, with Q3 2025 revenue from the Asia-Pacific region increasing by 170-175%, the Americas by 1265-1270%, and Europe and other regions by 735-740% [2] - The U.S. market is currently in a rapid store expansion phase, with high demand for new products [2] - Upcoming Q4 product launches are expected to drive further growth, particularly during the holiday season [2] Long-term Strategy - The company is focused on a strategy of strong IP development, category expansion, and international growth, with performance consistently exceeding expectations [2] - Long-term, the company is enhancing its competitive advantage through effective IP creation and operational mechanisms, emphasizing its platform value [2]

Core Insights - The company reported a significant revenue growth of 245%-250% year-on-year for Q3 2025, with domestic revenue increasing by 185%-190% and overseas revenue by 365%-370% [1] - The domestic market experienced accelerated growth due to the overcoming of supply bottlenecks, with offline channels growing by 130%-135% and online channels by 300%-305% [1][2] - The overseas market continued its explosive growth, particularly in the Americas with a staggering increase of 1265%-1270% and Europe at 735%-740% [2] Domestic Performance - The domestic business saw accelerated growth in Q3 2025, primarily due to replenishment and the initiation of a pre-sale model starting in June, addressing unmet consumer demand [1] - The online growth rate has improved compared to H1 2025, indicating strong consumer recognition of the company's products [2] - Despite a slowdown in domestic store expansion, the single-store revenue remains high, contributing to the overall growth [2] International Performance - The overseas market showed remarkable growth, with the Asia-Pacific region increasing by 170%-175% year-on-year, and the company successfully expanding its presence in high-consumption areas like Europe and the Americas [2] - The company’s strategies, including store openings, localizing IP, and enhancing online presence, have significantly boosted brand influence and sales [2] - The upcoming Q4 holiday season is expected to further drive growth, with new product launches anticipated to attract consumer interest [3] Future Outlook - The company plans to maintain IP engagement through events like THE MONSTERS 10th Anniversary Tour and seasonal product launches, which are expected to drive global growth [3] - There remains substantial market potential for store expansion overseas, while domestic growth is expected to continue steadily [3] - The company has established a competitive advantage through a diverse IP matrix and extensive online and offline channels, with projected net profits for 2025-2027 estimated at 138.7 billion, 190.6 billion, and 245.4 billion RMB respectively [3]

Economic Indicators - In the first three quarters of 2025, the national per capita disposable income reached 32,509 yuan, with a nominal growth of 5.1% and a real growth of 5.2% after adjusting for price factors [2] - Urban residents had a per capita disposable income of 42,991 yuan, with a nominal growth of 4.4% and a real growth of 4.5%, while rural residents had 17,686 yuan, with a nominal growth of 5.7% and a real growth of 6.0% [2] - The income gap between regions remains significant, with high-income provinces like Shanghai and Beijing exceeding 65,000 yuan, while provinces like Gansu and Xinjiang are below 21,000 yuan, indicating a disparity of over three times [3] Gold Market - On October 21, international gold prices experienced their largest single-day drop in 12 years, with spot gold falling by 5.31% to $4,124.36 per ounce [4] - The decline in gold prices is attributed to a lack of support for the previous rapid increase, driven more by market sentiment than fundamentals, as geopolitical tensions ease and trade relations improve [4][5] - Short-term volatility in gold prices is expected to remain high, while the long-term outlook will depend on the global economic recovery or recession [5] Apple iPhone Launch - The launch of iPhone Air in mainland China saw a lukewarm response, with no long queues at major retail stores, contrasting sharply with the global launch of the iPhone 17 series [6] - The iPhone Air's pricing strategy at 7,999 yuan is considered high for Chinese consumers, and its exclusive support for eSIM technology may hinder adoption [6] - Despite the slow start for iPhone Air, the overall performance of the iPhone 17 series has been strong, with a 14% increase in sales compared to the previous generation [7] OpenAI Browser Launch - OpenAI launched its AI-driven web browser, ChatGPT Atlas, which allows users to interact with ChatGPT while browsing [8] - The browser is seen as a strategic move to enhance OpenAI's software ecosystem and compete directly with Google's Chrome, which has integrated AI features [8][9] - While Atlas offers similar functionalities to Chrome, it may face challenges in competing due to the established ecosystem of Chrome and its extensive plugin support [9] BYD's Strategic Partnership - BYD has entered a strategic partnership with Japan's AEON to establish sales points for electric vehicles in approximately 30 commercial facilities across Japan by 2025 [10] - The partnership aims to make BYD electric vehicles available at a starting price of around 2 million yen (approximately 94,000 yuan) [10] - Despite previous marketing efforts, BYD has faced challenges in gaining market share in Japan, highlighting the need for a more localized approach to consumer preferences [11][12] Pop Mart's Revenue Growth - Pop Mart reported a 245%-250% year-on-year increase in overall revenue for Q3 2025, with significant growth in both domestic and international markets [13] - The company's online sales growth outpaced offline sales, and its popular Labubu plush toy contributed to a substantial revenue increase in the first half of 2025 [13] - To combat the secondary market for its products, Pop Mart has implemented strategies such as increasing production and offering online pre-orders [14] Stock Trading App Usage - In September 2025, the monthly active user count for securities apps reached 175 million, marking a 0.74% increase from the previous month and a 9.73% year-on-year growth [15] - The number of new A-share accounts opened in September was 2.9372 million, a 60.73% increase year-on-year, indicating heightened interest in the stock market [15] - The rise in younger investors suggests that traditional brokerage firms may need to adapt to remain competitive in the evolving market landscape [16] Market Performance - On October 22, the stock market experienced slight fluctuations, with the Shanghai Composite Index closing down 0.07% [17] - Market activity was characterized by a decrease in trading volume, with a focus on sectors like deep earth economy and banking, while battery stocks faced declines [17][18] - Anticipation of upcoming trade negotiations and policy meetings may influence market sentiment and trading activity in the near term [18]