IP平台

Search documents
大行评级|里昂:上调泡泡玛特目标价至318港元 维持“跑赢大市”评级
Ge Long Hui· 2025-08-19 07:15
Core Viewpoint - The report from Credit Lyonnais highlights Pop Mart's efforts to create a compatible IP platform showcased at the Beijing Pop Toy Show in August, indicating strong demand for both established and emerging IPs [1] Group 1: Sales Drivers - Key sales drivers for Pop Mart include the strong demand for its iconic IP products such as The Monsters, Skullpanda, and Molly, as well as the monetization of emerging IPs like Twinkle Twinkle and Crybaby [1] - The company is also benefiting from ongoing overseas expansion and category diversification, which is expected to further penetrate customer life cycles [1] Group 2: Financial Forecasts - Credit Lyonnais has raised its sales and adjusted net profit forecasts for Pop Mart for the years 2025 to 2027 by 17% to 22% and 31% to 36%, respectively [1] - The adjusted net profit is projected to reach 10.1 billion yuan in 2025 [1] Group 3: Target Price and Rating - The target price for Pop Mart has been increased from 300 HKD to 318 HKD, based on the company's mid-term potential in building a sustainable IP incubation and monetization platform [1] - The rating is maintained at "Outperform" [1]