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口子窖发布2025年业绩预告:行业调整期承压前行,积极探寻转型路径
Sou Hu Cai Jing· 2026-01-08 04:55
Core Viewpoint - The performance forecast from Kuozi Jiao indicates a significant decline in net profit for 2025, reflecting broader challenges in the liquor industry, particularly for regional enterprises facing transformation pains [2][4]. Group 1: Company Performance - Kuozi Jiao expects a net profit attributable to shareholders of 662 million to 828 million yuan for 2025, representing a year-on-year decrease of 50% to 60% [2]. - The net profit after excluding non-recurring gains and losses is projected to be between 645 million and 811 million yuan, a decline of 49.65% to 59.93% year-on-year [2]. Group 2: Industry Challenges - The liquor industry is experiencing a "three-phase overlap" turmoil in 2025, characterized by capacity clearance pressures, stringent alcohol regulations, and macroeconomic fluctuations affecting consumer behavior [4]. - The market differentiation and intensified channel changes in the liquor industry, combined with declining demand and policy impacts, have led to a significant drop in sales of high-end products, which are Kuozi Jiao's core profit sources [4]. Group 3: Market Dynamics - The main price range for liquor consumption has shifted from 300-500 yuan down to 100-300 yuan, with the 500-800 yuan segment facing the most pressure, complicating product upgrades for Kuozi Jiao [7]. - Increased competition in the 100-300 yuan price range, which is Kuozi Jiao's primary market segment, has directly impacted overall performance [7]. Group 4: Strategic Initiatives - Despite facing performance pressures, Kuozi Jiao is actively exploring transformation paths, such as the opening of its first community store "Kuozi Jiufang" in Huai Bei, Anhui Province, aimed at enhancing direct consumer engagement [8]. - The company plans to continue expanding the Kuozi Jiufang layout, which is expected to create new growth opportunities [8].