Core Insights - Shandong Province is enhancing cultural and tourism product offerings to boost consumption during the National Day holiday, with significant increases in visitor numbers and revenue compared to the previous year [1][2]. Group 1: Visitor Statistics - As of October 1, 2025, Shandong's monitored tourist attractions received 3.176 million visitors, marking a 9.2% increase year-on-year, with tourism revenue reaching 175 million yuan, up 8.1% [1]. - The 16 five-star tourist attractions in Shandong welcomed 717,900 visitors, a 5.16% increase, generating 48.141 million yuan in revenue, which is a 2.03% rise [1]. - Public cultural venues served 750,900 visitors, reflecting a 0.67% increase compared to the same day last year [1]. Group 2: Consumer Incentives - Various cities in Shandong are leveraging the holiday peak by offering discounts and incentives to stimulate tourism, including free or discounted entry at 44 A-level scenic spots in Liaocheng [2]. - Weifang issued 20,000 dining and cultural coupons, directly boosting consumption by 3 million yuan [2]. - Cities like Weihai and Linyi introduced special offers for popular attractions and issued consumer vouchers to promote family and outdoor tourism [2]. Group 3: Festive Activities - Shandong is hosting diverse cultural and tourism projects to celebrate the dual festivals of National Day and Mid-Autumn Festival, catering to various visitor preferences [3]. - Jinan has organized immersive park activities, including a themed event at the "First Spring" scenic area, featuring performances and interactive experiences [3]. - Other cities, such as Yantai and Zibo, are also hosting unique events and exhibitions to enhance visitor engagement and extend tourism consumption duration [3]. Group 4: Cultural Offerings - Cultural institutions in Shandong are providing a range of heritage products, with exhibitions highlighting local history and architecture attracting significant visitor interest [3]. - The Shandong Museum is showcasing a historical exhibition on Jinan's culture, while the Shandong Ancient Architecture Museum experienced a surge in visitors during its open day [3]. - Events like the "Shandong Fruit and Food Competition" are promoting local products and cultural heritage, creating a vibrant culinary and cultural atmosphere [3].

Core Insights - The tourism sector in Shandong Province experienced a significant increase in visitor numbers and revenue during the first day of the holiday period, with 3.176 million visitors and a revenue of 175 million yuan, reflecting year-on-year growth of 9.2% and 8.1% respectively [1] Tourism Performance - A total of 200 key monitored tourist attractions in Shandong received 3.176 million visitors by 3 PM, marking a 9.2% increase compared to the previous year [1] - The tourism revenue for the same period reached 175 million yuan, which is an 8.1% increase year-on-year [1] - The 16 five-star tourist attractions in the province welcomed 717,900 visitors, showing a growth of 5.16%, while their revenue was 48.141 million yuan, up by 2.03% [1] Cultural Events and Activities - Various cultural and tourism projects were launched to celebrate the dual festivals of National Day and Mid-Autumn Festival, including events at major attractions such as "Tianxia Diyi Quan" in Jinan and the "Zhangyu 1892 Old Factory Park Carnival" in Yantai [1] - Other notable activities include night-time viewing experiences in Zibo and cultural festivals in Jining, leveraging local cultural resources [1] Public Cultural Services - Public cultural venues across the province reported a service attendance of 750,900 people, which is a 0.67% increase compared to the same day last year [1] - The Shandong Museum continues to showcase the "One City Mountain Color Half City Lake" historical culture exhibition, while the Shandong Ancient Architecture Museum features an exhibition on ancient Chinese architectural models [1]