Group 1 - The core theme of the holiday activities in Jinan is "Autumn Melody of Springs, Double Festival Celebration," featuring over 200 cultural and tourism events to meet diverse travel needs of citizens and tourists [1] - During the "Double Festival" period, 30 monitored scenic spots in the city received a total of 4.0347 million visitors, generating revenue of 132.942 million yuan [1] - The city also recorded 960,100 overnight guests, with 20 key monitored accommodation facilities receiving 44,900 guests and achieving revenue of 40.246 million yuan [1] Group 2 - New cultural and tourism projects opened during the holiday, enhancing product offerings, with the revamped Houzaimen Street becoming a popular spot featuring the "Qing Zhao Courtyard" themed around Li Qingzhao [2] - Visitors engaged in traditional activities such as Hanfu wearing, Song lyric recitation, and paper crafting, providing an immersive experience of Yi'an culture [2] - The "Shangxinji" market combined retro cultural creations and live performances, revitalizing the century-old street and showcasing Jinan's cultural heritage [2]

旅游演艺丰富，沉浸式体验备受游客喜爱 山东文旅演艺形态持续升级，以科技赋能艺术，以场景活化文化，推动旅游体验从"观看式"向"参与式"转变。各地依托自然景观、历史 场景与数字技术，打造出一批互动性强、感染力足的演艺项目，为游客营造出"人在剧中游、景在戏中走"的沉浸氛围。山东省话剧院联 合歌尔创客推出梵高数字艺术体验馆，采用虚拟现实等前沿数字技术，生动还原梵高近百幅画作中的场景与人物，让观众以第一人称视 角走入梵高的艺术画卷；济南市推出多项沉浸式游园活动，"天下第一泉"景区举办"泉颂华章"游园会，推出红歌快闪、游船赏月、古风 NPC互动、国潮市集等项目；济宁曲阜尼山圣境推出近百场互动演艺、无人机+烟火秀，水泊梁山景区上演《梦回梁山》《群英聚会》 实景演出；聊城阳谷景阳冈景区开展"穿越仙踪林醉美水浒情"、狮子楼景区举办"水浒武侠嘉年华"；东营市河口生态旅游区轮番上演天 女散花、敦煌飞天舞、《白鹳颂歌》水上实景演艺等特色节目。 文博场馆上新，"场馆游"成出游新风尚 持续推动场馆服务升级，以特色展览、数字技术和互动体验丰富公共文化服务供给，吸引广大游客走进场馆感知历史、体验文化，"场馆 游"成为假期出游重要选择。山东古 ...

Core Insights - Shandong Province is enhancing cultural and tourism product offerings to boost consumption during the National Day holiday, with significant increases in visitor numbers and revenue compared to the previous year [1][2]. Group 1: Visitor Statistics - As of October 1, 2025, Shandong's monitored tourist attractions received 3.176 million visitors, marking a 9.2% increase year-on-year, with tourism revenue reaching 175 million yuan, up 8.1% [1]. - The 16 five-star tourist attractions in Shandong welcomed 717,900 visitors, a 5.16% increase, generating 48.141 million yuan in revenue, which is a 2.03% rise [1]. - Public cultural venues served 750,900 visitors, reflecting a 0.67% increase compared to the same day last year [1]. Group 2: Consumer Incentives - Various cities in Shandong are leveraging the holiday peak by offering discounts and incentives to stimulate tourism, including free or discounted entry at 44 A-level scenic spots in Liaocheng [2]. - Weifang issued 20,000 dining and cultural coupons, directly boosting consumption by 3 million yuan [2]. - Cities like Weihai and Linyi introduced special offers for popular attractions and issued consumer vouchers to promote family and outdoor tourism [2]. Group 3: Festive Activities - Shandong is hosting diverse cultural and tourism projects to celebrate the dual festivals of National Day and Mid-Autumn Festival, catering to various visitor preferences [3]. - Jinan has organized immersive park activities, including a themed event at the "First Spring" scenic area, featuring performances and interactive experiences [3]. - Other cities, such as Yantai and Zibo, are also hosting unique events and exhibitions to enhance visitor engagement and extend tourism consumption duration [3]. Group 4: Cultural Offerings - Cultural institutions in Shandong are providing a range of heritage products, with exhibitions highlighting local history and architecture attracting significant visitor interest [3]. - The Shandong Museum is showcasing a historical exhibition on Jinan's culture, while the Shandong Ancient Architecture Museum experienced a surge in visitors during its open day [3]. - Events like the "Shandong Fruit and Food Competition" are promoting local products and cultural heritage, creating a vibrant culinary and cultural atmosphere [3].

Core Insights - The tourism sector in Shandong Province experienced a significant increase in visitor numbers and revenue during the first day of the holiday period, with 3.176 million visitors and a revenue of 175 million yuan, reflecting year-on-year growth of 9.2% and 8.1% respectively [1] Tourism Performance - A total of 200 key monitored tourist attractions in Shandong received 3.176 million visitors by 3 PM, marking a 9.2% increase compared to the previous year [1] - The tourism revenue for the same period reached 175 million yuan, which is an 8.1% increase year-on-year [1] - The 16 five-star tourist attractions in the province welcomed 717,900 visitors, showing a growth of 5.16%, while their revenue was 48.141 million yuan, up by 2.03% [1] Cultural Events and Activities - Various cultural and tourism projects were launched to celebrate the dual festivals of National Day and Mid-Autumn Festival, including events at major attractions such as "Tianxia Diyi Quan" in Jinan and the "Zhangyu 1892 Old Factory Park Carnival" in Yantai [1] - Other notable activities include night-time viewing experiences in Zibo and cultural festivals in Jining, leveraging local cultural resources [1] Public Cultural Services - Public cultural venues across the province reported a service attendance of 750,900 people, which is a 0.67% increase compared to the same day last year [1] - The Shandong Museum continues to showcase the "One City Mountain Color Half City Lake" historical culture exhibition, while the Shandong Ancient Architecture Museum features an exhibition on ancient Chinese architectural models [1]

各地围绕"国庆+中秋"双节同庆打造文旅项目。济南"天下第一泉"景区举办"泉颂华章"游园会，推出红 歌快闪、游船赏月、古风NPC互动、国潮市集等项目；烟台依托张裕酒文化博物馆打造"张裕1892老厂 公园嘉年华"；淄博周村古商城推出"古城灵狮献瑞"夜间观影体验；济宁立足文化圣地资源优势，推出 诗书礼乐风雅集、有朋音乐节等精品活动。 记者10月1日从省文化和旅游厅获悉，假期首日，全省重点监测的200家旅游景区，截至当日15时，接待 游客317.6万人次，同比增长9.2%；旅游收入1.75亿元，同比增长8.1%。全省16家5A级旅游景区共接待 游客71.79万人次，同比增长5.16%；营业收入4814.10万元，同比增长2.03%。截至当日16时，全省公共 文化场馆当日服务75.09万人次，同比去年假期当日增长0.67%。 各级文化、文博公共服务场馆推出系列文化传承惠民产品。山东博物馆持续展出"一城山色半城湖—— 济南泉·城历史文化特展"，山东古建筑博物馆推出"构木成室——中国古代建筑模型展"。（记者 唐晓 宁） ...