Core Insights - The article discusses the rising trend of incorporating bean products, particularly soy products, into the beverage industry, highlighting the success of various brands like Heytea and Li Hou Tea in launching innovative drinks featuring ingredients like fresh tofu and soy milk [1][3][5]. Group 1: Product Innovations - Heytea's new product "Old Guang Fresh Tofu Soy Milk" has gained significant attention, featuring a blend of fresh bean flavor and creamy milk without a tea base, complemented by large pieces of fresh tofu and soft lotus seeds [1][3]. - Li Hou Tea's "Old-style Taiwanese Handcrafted Soy Milk Red Tea" has also become a bestseller, showcasing the successful combination of Taiwanese red tea and thick soy milk, which has impressed many first-time consumers [5][10]. - Other brands like Grandpa Doesn't Brew Tea and Luckin Coffee have introduced their own soy-based drinks, such as "Golden Soy Milk Da Hong Pao" and "Salty Cheese Soy Milk Latte," which have also received positive feedback from consumers [5][15]. Group 2: Market Trends - The trend of using soy products in beverages is not new in regions like Fujian and Taiwan, where soy milk has long been a breakfast staple, but the current wave represents a deeper exploration and reconfiguration of bean ingredients [7][10]. - The focus has shifted from simply combining soy milk with tea to creating richer, more textured drinks that appeal to modern consumer preferences for creamy and flavorful beverages [10][19]. - The article suggests that the rising popularity of these soy-based drinks could lead to a broader acceptance and demand for such products in mainland markets, transforming traditional perceptions of soy milk from a low-cost breakfast item to a premium beverage [19]. Group 3: Consumer Perception - The perception of soy milk as a low-cost item (around 2 yuan) is changing, as brands are enhancing the richness and quality of their products, allowing them to command higher prices (around 20 yuan) in tea shops [19]. - The nostalgic appeal of traditional flavors, combined with innovative presentations, is expected to resonate with consumers, making these drinks desirable for repeat purchases and recommendations [19]. - The article emphasizes that there are no outdated ingredients in the beverage industry, only untapped flavor experiences waiting to be explored [19].