古法手工黄金工艺累丝嵌玛瑙松石手镯
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单店年销5亿,抢购需“配货”,中国古法黄金新贵们,正在创造下一个爱马仕
创业邦· 2025-12-15 10:10
Core Viewpoint - The article discusses the rapid growth and transformation of the Chinese gold jewelry market, particularly focusing on the rise of traditional craftsmanship and cultural significance in gold products, which are increasingly seen as luxury items by younger consumers [5][30]. Group 1: Market Trends - The price of gold has been on a record-breaking rise, leading to a surge in interest in traditional Chinese gold jewelry, which is now considered a luxury item [6][30]. - The consumption of gold jewelry in China has seen a decline, with a reported 32.5% drop in the first three quarters of the year, while traditional gold products have experienced continuous growth since 2019 [24][30]. - The market for traditional gold jewelry is projected to reach 4,214 billion yuan by 2028, indicating a significant shift towards high-value, culturally rich products [24]. Group 2: Company Highlights - Linchao Jewelry, known for its intricate craftsmanship, recently secured a strategic investment of over 100 million yuan, highlighting investor confidence in the brand's potential [6][9]. - Borland, another high-end gold jewelry brand, also completed a Series A financing round exceeding 100 million yuan, indicating a trend of significant capital inflow into the sector [6][14]. - Both Linchao and Borland emphasize traditional craftsmanship, with Linchao's products often taking up to a year to create, reflecting a commitment to quality over mass production [9][10]. Group 3: Consumer Behavior - Younger consumers are increasingly drawn to gold jewelry that reflects individuality and cultural significance, moving away from traditional designs [25][30]. - The overlap between consumers of traditional gold jewelry and luxury brands like Louis Vuitton and Cartier is significant, with a reported 77.3% overlap in consumer demographics [29]. - The demand for traditional gold jewelry is driven by a desire for cultural expression and emotional value rather than mere price competitiveness [30][31]. Group 4: Competitive Landscape - The article identifies a new competitive landscape among traditional gold brands, referred to as the "Four Sisters of Ancient Gold," which includes Linchao, Borland, and others, all of which command high prices for their products [22][30]. - Old Shop Gold, a pioneer in promoting traditional gold concepts, reported a staggering 848-fold increase in sales during a promotional event, showcasing the potential for growth in this niche market [19][30]. - The craftsmanship involved in traditional gold jewelry, such as the intricate flower wire inlays, sets these brands apart and contributes to their high market value [20][30].
雷军、唐彬森押注的黄金品牌,65克金手镯卖12万
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-03 14:00
据每日经济新闻报道,古法黄金品牌迎来了资本的密集加注。 12月初,专注于花丝镶嵌和黄金技艺的高端黄金珠宝品牌"寶蘭"宣布完成上亿元人民币的A轮融资。本轮融资由挑战者创投领投,开云集团和顺为资本跟 投。其中,顺为资本由雷军创立,挑战者创投的创始合伙人是元气森林创始人唐彬森。 据中新经纬报道,记者查阅发现"寶蘭"天猫旗舰店上,一只约65克重的古法手工黄金工艺累丝嵌玛瑙松石手镯售价达125718元。 就在11月底,另一家古法黄金品牌"琳朝珠宝"刚刚官宣了亿元级融资,日初资本为独家投资方。至此,被称为"古法四姐妹"(老铺黄金、君佩、琳朝、寶 蘭)的四家古法黄金品牌中,已经有三家获得了资本的支持。 今年8月,老铺黄金发布截至2025年6月30日的六个月中期业绩,收入为123.54亿元。 编辑丨柳润瑛金珊见习编辑林芊蔚实习生丁紫祎 SFC ...
雷军、唐彬森押注的黄金品牌,65克金手镯卖12万
21世纪经济报道· 2025-12-03 13:58
据每日经济新闻报道,古法黄金品牌迎来了资本的密集加注。 12月初,专注于花丝镶嵌和黄金技艺的高端黄金珠宝品牌"寶蘭"宣布完成上亿元人民币的A轮融资。本轮融资由挑战者创投领投,开云集团和 顺为资本跟投。 其中,顺为资本由雷军创立,挑战者创投的创始合伙人是元气森林创始人唐彬森 。 就在11月底,另一家古法黄金品牌"琳朝珠宝"刚刚官宣了亿元级融资,日初资本为独家投资方。至此,被称为"古法四姐妹"(老铺黄金、君 佩、琳朝、寶蘭)的四家古法黄金品牌中,已经有三家获得了资本的支持。 今年8月,老铺黄金发布截至2025年6月30日的六个月中期业绩,收入为123.54亿元。 出品丨21财经客户端 21世纪经济报道 编辑丨柳润瑛 金珊 见习编辑林芊蔚 实习生丁紫祎 据中新经纬报道,记者查阅发现"寶蘭"天猫旗舰店上,一只约65克重的古法手工黄金工艺累丝嵌玛瑙松石手镯售价达125718元。 SFC 21君荐读 摩尔线程,上市日期定了 六大行集体下架5年期大额存单,部分3年期产品已售罄 胖东来小方糖戒指热卖,1克拉169元 ...
雷军、唐彬森等投资的黄金品牌,65克金手镯卖到12万元
2 1 Shi Ji Jing Ji Bao Dao· 2025-12-03 09:53
据中新经纬报道,记者查阅发现"寶蘭"天猫旗舰店上,一只约65克重的古法手工黄金工艺累丝嵌玛瑙松 石手镯售价达125718元。 (原标题:雷军、唐彬森等投资的黄金品牌,65克金手镯卖到12万元) 据每日经济新闻报道,古法黄金品牌迎来了资本的密集加注。 12月初,专注于花丝镶嵌和黄金技艺的高端黄金珠宝品牌"寶蘭"宣布完成上亿元人民币的A轮融资。本 轮融资由挑战者创投领投,开云集团和顺为资本跟投。其中,顺为资本由雷军创立,挑战者创投的创始 合伙人是元气森林创始人唐彬森。 就在11月底,另一家古法黄金品牌"琳朝珠宝"刚刚官宣了亿元级融资,日初资本为独家投资方。至此, 被称为"古法四姐妹"(老铺黄金、君佩、琳朝、寶蘭)的四家古法黄金品牌中,已经有三家获得了资本 的支持。 今年8月,老铺黄金发布截至2025年6月30日的六个月中期业绩,收入为123.54亿元。 ...
雷军和元气森林创始人、Gucci母公司一起投资了一家黄金珠宝公司
Xin Lang Cai Jing· 2025-12-02 02:22
12月1日,挑战者创投向智通财经证实,中国高端黄金珠宝品牌"寶蘭"已完成过亿元A轮融资,由挑战 者创投领投,Gucci母公司开云集团、雷军旗下顺为资本跟投。 天眼查APP显示,挑战者创投的公司主体为北京挑战者科技有限公司,法定代表人为唐彬森,其作为受 益所有人持股比例为78.75%;该公司成立于2012年,注册资本2亿元人民币。而唐彬森更为人所知的身 份是元气森林创始人兼董事长。 顺为资本的法定代表人为雷军,注册资本50万美元,公司成立于2012年。 天眼查APP显示,挑战者创投的公司主体为北京挑战者科技有限公司,法定代表人为唐彬森,其作为受 益所有人持股比例为78.75%;该公司成立于2012年,注册资本2亿元人民币。而唐彬森更为人所知的身 份是元气森林创始人兼董事长。 开云集团则是全球奢侈品集团,旗下坐拥古驰(Gucci)、圣罗兰(Saint Laurent)、葆蝶家(Bottega Veneta)、巴黎世家(Balenciaga)等众多品牌,与LVMH同属全球三大奢侈品集团之一。 据公开资料,"寶蘭"品牌创立于1988年,是一家专注于花丝镶嵌和古法黄金技艺的高端黄金珠宝品牌。 天眼查APP显示,"寶蘭" ...