Core Viewpoint - The company aims to achieve an average store efficiency exceeding 1 billion RMB, reflecting its strong growth trajectory and market positioning [2][18]. Financial Performance - In the first half of the year, the company reported revenue of 12.354 billion RMB, a year-on-year increase of 251.0%, and a profit of 2.268 billion RMB, up 285.8% [2]. - The adjusted net profit reached 2.351 billion RMB, marking a 290.6% increase compared to the previous year [2]. Investment and Market Strategy - The company has seen a significant increase in institutional investment, with the number of public funds holding its stock rising from 46 to 79, a 71.74% increase [2]. - The company emphasizes a focus on core values and sustainable brand promotion to ensure long-term growth [4][41]. Consumer Trends - The company identifies a shift in consumer preferences towards high-value, experiential, and emotionally connected brands, particularly in the pet economy and trendy consumer goods [4]. - The overlap of its customer base with mainstream luxury brands has reached nearly 80%, indicating a strong market position among high-net-worth individuals [10]. Brand Management - The company maintains that product value and brand image are not negatively impacted by promotional activities, as long as the products possess strong intrinsic value [6][16]. - The company is committed to continuous brand management and product innovation to support sales growth [10]. International Expansion - The company plans to expand into Southeast Asia and explore markets in Europe and the United States, emphasizing the integration of classic cultural elements into its product development [12][20]. - The company aims to establish flagship stores that reflect cultural themes and enhance customer interaction in international markets [17]. Product Development - The company focuses on maintaining high product value through continuous innovation and development, ensuring that its offerings resonate with consumer expectations [11][49]. - The product lines include religious items, containers, and cultural collectibles, targeting consumers with a deep appreciation for culture and aesthetics [50]. Customer Engagement - The company aims to enhance customer experience by providing tailored services for high-value customers while ensuring that all customers feel respected and valued [52]. - The management strategy for high-value customers includes creating brand advocates who promote the company's cultural values [53].