Core Viewpoint - The launch of "Gubeichun 1794," a new product that embodies the cultural heritage of the Grand Canal, marks a significant step for Gubeichun Group in upgrading its brand and entering the mid-to-high-end market [2]. Group 1: Product Launch and Market Strategy - The new product "Gubeichun 1794" is named after the total length of the Grand Canal, symbolizing a journey of prosperity and cultural significance [2]. - The product is positioned as a "comfortable type of liquor," integrating canal culture and intangible heritage craftsmanship, serving as a key driver for the company's strategic market positioning [2]. Group 2: Historical Context and Revival - The historical narrative of Gubeichun begins with the revival efforts led by Zhang Ziwen in the 1970s, who aimed to restore the local liquor industry after a period of decline [3][4]. - The name "Gubeichun" was established in 1978, reflecting both the rich history of liquor production in the region and a renewed hope for the future [4]. Group 3: Cultural Significance and Leadership - Zhou Xiaofeng, a pivotal figure in Gubeichun's history, emphasized the importance of integrating canal culture into the company's identity, which has become a lasting cultural asset [6][9]. - The company has developed a unique brand identity encapsulated in the slogan "Thousand-year Grand Canal, Ten-thousand families of Gubeichun," which resonates deeply with its cultural roots [7]. Group 4: Scientific Research and Cultural Preservation - The company initiated a survey of ancient brewing sites along the Grand Canal to uncover the historical DNA of Gubeichun liquor, highlighting the importance of traditional brewing techniques [10][12]. - A collaborative project with Shandong Jianzhu University aims to analyze the ancient brewing mud to enhance the understanding of Gubeichun's historical and cultural significance [12][16]. Group 5: Future Vision and Cultural Integration - Gubeichun's leadership is committed to preserving cultural heritage while integrating modern scientific methods to ensure the quality and stability of its products [12][18]. - The collaboration between Gubeichun and academic institutions is seen as a model for integrating industry, academia, and research, promoting a deeper fusion of technology, culture, and industry [18].

文/李国锋 ▲古贝春集团党委副书记、总经理张洪昌 张洪昌在报告中系统总结了企业今年以来在营销拓展、品牌建设、科技赋能等方面取得的扎实成效，明确未来高质量发展路径。 他指出，面对白酒行业深度调整与市场竞争加剧，古贝春坚持品质为本、诚信经营，持续推进渠道下沉与产品创新，核心市场稳步巩固，外围市场拓展显 著。战略新品"古贝春1794"融合运河文化与非遗工艺，定位"舒适型白酒"，是企业布局中高端市场、实现品牌升级的重要引擎。 他强调，古贝春将紧抓消费升级、鲁酒振兴、文化赋能和厂商共赢四大机遇，持续夯实百元价格带基本盘，发力宴席与团购市场，强化终端建设与数字化 运营，推动品牌向高质量发展转型。 他表示，古贝春愿与广大经销商同心协力、携手共进，以文化铸魂、以品质立身、以创新驱动，共同谱写厂商合作新篇章，为实现"百亿目标、百年企 业"的宏伟愿景聚力前行。 ▲古贝春集团党委书记、董事长徐秀菊 17日上午9时，"品味运河酒韵•共启舒适华章"第二十三届古贝春酒文化节古贝春经销商营销发展大会暨古贝春1794启幕华章在德水厅举行。古贝春集团有 限公司党委书记、董事长徐秀菊就营销工作提出"八个坚持"，公司党委副书记、总经理张洪昌作上半 ...