Core Viewpoint - The report from Dongfang Securities highlights Fuling Zhacai's steady expansion and innovation in its core business, focusing on broadening its product matrix with "pickled vegetables + side dishes + condiments" [1] Group 1: Business Strategy - The company is accelerating the expansion of its product matrix, continuously solidifying its core business while enhancing the speed of new product iterations [1] - In May 2025, the company plans to launch the "Only Wujiang" series of multi-flavor pickled vegetable core products, followed by two new varieties of pickled cowpea products in July [1] - A "Production-Academic-Research Joint Innovation Center" has been established to collaborate with universities and research institutions to strengthen product development and process optimization, focusing on reduced salt, low sugar, and multiple flavors [1] Group 2: Production Capacity - To match new products with flexible manufacturing across various specifications, the company's green intelligent production base phase one project is underway, with a planned production capacity of 200,000 tons set to be operational by June 2027 [1] Group 3: Financial Forecast - Due to the slow recovery pace of core business sales, ongoing investment in new products, and increased pressure on expenses, the profit forecast has been revised downwards, with expected EPS for 2025-2027 at 0.72, 0.79, and 0.88 yuan respectively, down from previous estimates of 0.86 and 0.94 yuan for 2025 and 2026 [1] - The company maintains strong brand barriers, continuous optimization of product structure, and a clear pace of capacity expansion [1] Group 4: Valuation - Based on the current valuation levels of comparable companies, a target price of 14.40 yuan is set for 2025, applying a 20x PE ratio, with a revised rating of "Accumulate" [1]

Group 1 - The company is accelerating its product update rhythm, expanding its "pickled vegetables + side dishes + seasoning dishes" matrix, and enhancing the speed of new product iterations [1] - The company established a "Industry-Academia-Research Joint Innovation Center" to strengthen product development and process optimization, focusing on low-salt, low-sugar, and multi-flavor directions [1] - The company is progressing with its green intelligent production base, with the first phase expected to be operational by June 2027, designed for an annual production capacity of 200,000 tons [1] Group 2 - The company experienced rapid export growth, with pickled vegetable exports reaching 22,400 tons and export revenue of 210 million yuan in 2024, representing year-on-year increases of 22.2% and 25.7% respectively [1] - The company's products are exported to over 80 countries, primarily focusing on pickled vegetables while extending to some seasoning products [1] - The brand has successfully registered a geographical indication trademark and was included in the top 100 agricultural brand reputations and the list of China's consumer famous products in 2024 [1] Group 3 - In Q1 2025, the company reported revenue of 713 million yuan, a year-on-year decrease of 4.75%, while maintaining stable profitability with a net profit of 272 million yuan, a slight increase of 0.24% year-on-year [2] - The company increased its inventory of raw materials, with stock growing by 41.4% compared to the end of the previous year, laying the foundation for future peak season preparations [2] - The company is adjusting its earnings forecast due to slow recovery in core sales and increased pressure on expenses, with expected EPS for 2025-2027 being 0.72, 0.79, and 0.88 yuan respectively [2]