Core Insights - The visit of the famous children's program host Dong Hao to the education technology company Jiao Jiao marks a significant event, highlighting the company's commitment to children's education and emotional connection with its audience [1][2][21] - Jiao Jiao has established a comprehensive ecosystem combining online digital content, physical books, and intellectual property, serving millions of families across 177 countries and regions [4][21] Company Overview - Jiao Jiao has been leading the industry in children's reading for four consecutive years, recognized by the National Press and Publication Administration, and has collaborated with users to set Guinness World Records [4] - The company has a high user retention rate of 90%, with the longest continuous learning duration exceeding 2000 days, indicating strong engagement and appeal [4] Product and Content Development - Jiao Jiao produces over 1,000 episodes and more than 20,000 minutes of engaging digital content annually, with over 20 million copies of children's books distributed globally [8] - The content development team focuses on transforming dry knowledge into interactive and enjoyable learning experiences tailored to children's cognitive development [8][10] Technological Integration - Jiao Jiao employs advanced AI technologies, including an AI chatbot for interactive learning and an AI dashboard for parents to monitor their children's progress, showcasing its innovative approach in the education sector [16] - The integration of AI in educational content aims to enhance children's learning experiences and maintain their interest in studying [16] Future Aspirations - Jiao Jiao aims to continue its mission of making knowledge accessible and enjoyable for children, emphasizing the importance of nurturing every child's potential through engaging storytelling and educational resources [21]

Core Insights - The article highlights that the children's digital content platform, JiaoJiao, has been recognized as "China's No.1 Children's Digital Reading Brand" by the global consulting firm CIC, marking its fourth consecutive year of receiving this accolade, which underscores its leadership in the children's digital reading sector [1][7]. Company Overview - JiaoJiao started in 2006 with paper-based picture books and transitioned to an integrated model of "online content + offline entities + services" in 2018, evolving into a technology-driven children's digital content platform [3][4]. - The platform has been dedicated to children's reading for nearly two decades, focusing on children's interests to create engaging and effective content [3][4]. Product and Service Features - JiaoJiao offers a comprehensive reading growth system, interactive design, and AI-powered personalized learning experiences, serving millions of families and becoming a trusted partner for reading and learning [4][6]. - The content is designed to be both engaging and effective, utilizing various formats such as live-action videos, situational performances, comics, animations, and interactive games to simplify complex knowledge [6][9]. - The platform provides an eight-stage graded reading plan tailored to different age groups, employing a five-step reading method to enhance children's reading abilities [6][9]. Collaborations and Innovations - JiaoJiao collaborates with institutions like Beijing Normal University to develop a scientific reading ability assessment system, allowing for personalized reading guidance based on children's reading levels and interests [6][9]. - The company has partnered with tech giants like Alibaba Cloud and ByteDance to integrate AI models into its educational offerings, enhancing the interactivity and personalization of the reading experience [7][9]. Market Context - The 2024 China Digital Reading Report indicates that the digital reading market in China is projected to reach a total revenue of 66.141 billion yuan, with a year-on-year growth of 16.65%, and a user base of 670 million, reflecting a 17.52% increase [7]. - The children's reading market is experiencing accelerated growth, driven by advancements in AI technology and the rise of "digital native" parents [7][9].

Core Insights - The article highlights the release of the 2024 Corporate Social Responsibility Report by the children's digital content platform, JiaoJiao, emphasizing its commitment to "technology for good" and "knowledge sharing" [1] - JiaoJiao aims to promote educational equity, cultural dissemination, and technological innovation through its strategic directions [1] Group 1: Educational Equity - JiaoJiao has been actively addressing the reading resource gap between urban and rural children, as highlighted in a report showing significant disparities in reading resources and engagement [3] - The company has launched initiatives to promote children's reading, leveraging its digital content capabilities to provide quality reading resources through innovative formats like animation and games [3] - In 2024, JiaoJiao initiated the "JiaoJiao Love Fund" to support underprivileged areas, donating materials worth 7.7 million yuan and providing training for kindergartens [5][5] Group 2: Cultural Dissemination - JiaoJiao focuses on promoting traditional Chinese culture through innovative content and digital dissemination, making it accessible to children [8] - The company has accumulated over 1,000 self-owned copyright books, with a total global distribution exceeding 20 million copies, covering various cultural and educational topics [9] - JiaoJiao's global reading activity, which set a Guinness World Record, showcases its efforts to engage children worldwide in traditional cultural narratives [11] Group 3: Technological Innovation - JiaoJiao integrates technology into education, aiming to provide personalized learning experiences for children [13] - The company combines online digital content with physical books and original IPs to create engaging learning environments [14] - JiaoJiao has developed 457 intellectual property rights and 12 effective invention patents, with its AI-driven project recognized at the World Internet Conference for promoting global children's reading [14][14]

这是半佛仙人的第1752篇原创 1 现在没了叫叫，我都不知道该怎么带小孩了。 没小孩的读者可能不知道这个App，很正常，我有娃之前也完全没听说过这个东西，但现 在我已经完全离不开它了。 本来我觉得自己做了这么多年内容水平应该还可以，直到给我孩子讲故事的时候我才发现 我真的是个废物。 比起听我讲故事，他甚至更喜欢看电梯广告。 怎么吸引小孩注意力，怎么不让他觉得无聊，这真的是一个非常专业的事情。 我们大人喜欢和擅长的东西，对孩子来说完全不是那么一回事，知识的诅咒了属于是。 我还在那研究段子和金句呢，我小孩只想坐到我脸上拉粑粑。 但只要一打开叫叫阅读，他马上就老实了。 这个东西主要是培养小孩的阅读兴趣，让他对阅读这个事情有一个基本的概念。 你想啊，他才刚来到这个世界上，对阅读是什么都是没概念的。 你直接拿一本书放他面前他就是不知道该干什么，就是觉得无聊，就是坐不住。 但叫叫弄的这个互动阅读真就是主打一个【动】字，全程都是有动画甚至是有小游戏来引 导的。 我陪我孩子体验的时候真的给我看傻了，开头先是一只小黄鸡在很正常地给你介绍蛀牙菌 会破坏牙齿所以小朋友要刷牙，我小孩看得很兴奋用手去戳屏幕上的海象，海象还会发出 叫声 ...