Core Insights - The article highlights that the children's digital content platform, JiaoJiao, has been recognized as "China's No.1 Children's Digital Reading Brand" by the global consulting firm CIC, marking its fourth consecutive year of receiving this accolade, which underscores its leadership in the children's digital reading sector [1][7]. Company Overview - JiaoJiao started in 2006 with paper-based picture books and transitioned to an integrated model of "online content + offline entities + services" in 2018, evolving into a technology-driven children's digital content platform [3][4]. - The platform has been dedicated to children's reading for nearly two decades, focusing on children's interests to create engaging and effective content [3][4]. Product and Service Features - JiaoJiao offers a comprehensive reading growth system, interactive design, and AI-powered personalized learning experiences, serving millions of families and becoming a trusted partner for reading and learning [4][6]. - The content is designed to be both engaging and effective, utilizing various formats such as live-action videos, situational performances, comics, animations, and interactive games to simplify complex knowledge [6][9]. - The platform provides an eight-stage graded reading plan tailored to different age groups, employing a five-step reading method to enhance children's reading abilities [6][9]. Collaborations and Innovations - JiaoJiao collaborates with institutions like Beijing Normal University to develop a scientific reading ability assessment system, allowing for personalized reading guidance based on children's reading levels and interests [6][9]. - The company has partnered with tech giants like Alibaba Cloud and ByteDance to integrate AI models into its educational offerings, enhancing the interactivity and personalization of the reading experience [7][9]. Market Context - The 2024 China Digital Reading Report indicates that the digital reading market in China is projected to reach a total revenue of 66.141 billion yuan, with a year-on-year growth of 16.65%, and a user base of 670 million, reflecting a 17.52% increase [7]. - The children's reading market is experiencing accelerated growth, driven by advancements in AI technology and the rise of "digital native" parents [7][9].

自2006年诞生以来，叫叫始终致力于为孩子们提供优质的内容和服务，陪伴他们快乐成长。凭借先进的 AI技术、丰富的原创IP数字内容和富有趣味的产品设计，目前，叫叫App已服务177个国家和地区及国 内469个城市的用户。 教育普惠：让优质阅读资源跨越山海 儿童阅读是培养综合素养和终身学习能力的重要基石。去年，新华社瞭望智库联合叫叫研究院发布《中 国儿童阅读能力调研报告》发现，相较城市儿童，乡村儿童在课外阅读资源的拥有量、人均阅读量等方 面，与城市儿童仍存在明显差距。为弥合城乡儿童阅读差距，多年来叫叫积极响应"全民阅读"号召，将 儿童阅读推广和资源普惠纳入企业使命。 2024年，叫叫依托自身在数字内容领域的优势，利用互联网技术打破时空壁垒，通过动画、互动、游戏 等多元创新形式，持续为广大儿童提供优质的阅读资源，旗下叫叫阅读荣获由知名权威咨询机构CIC灼 识咨询授予的"连续三年中国少儿数字阅读第一品牌"市场地位认证。 5月4日，成立已满18载的儿童数字内容平台叫叫借五四青年节之机正式发布《2024企业社会责任报告》 (以下简称：《报告》)。《报告》显示，秉持"科技为善"和"知识共享"的理念，以教育普惠、文化传播 和 ...

这是半佛仙人的第1752篇原创 1 现在没了叫叫，我都不知道该怎么带小孩了。 没小孩的读者可能不知道这个App，很正常，我有娃之前也完全没听说过这个东西，但现 在我已经完全离不开它了。 本来我觉得自己做了这么多年内容水平应该还可以，直到给我孩子讲故事的时候我才发现 我真的是个废物。 比起听我讲故事，他甚至更喜欢看电梯广告。 怎么吸引小孩注意力，怎么不让他觉得无聊，这真的是一个非常专业的事情。 我们大人喜欢和擅长的东西，对孩子来说完全不是那么一回事，知识的诅咒了属于是。 我还在那研究段子和金句呢，我小孩只想坐到我脸上拉粑粑。 但只要一打开叫叫阅读，他马上就老实了。 这个东西主要是培养小孩的阅读兴趣，让他对阅读这个事情有一个基本的概念。 你想啊，他才刚来到这个世界上，对阅读是什么都是没概念的。 你直接拿一本书放他面前他就是不知道该干什么，就是觉得无聊，就是坐不住。 但叫叫弄的这个互动阅读真就是主打一个【动】字，全程都是有动画甚至是有小游戏来引 导的。 我陪我孩子体验的时候真的给我看傻了，开头先是一只小黄鸡在很正常地给你介绍蛀牙菌 会破坏牙齿所以小朋友要刷牙，我小孩看得很兴奋用手去戳屏幕上的海象，海象还会发出 叫声 ...