Core Insights - The visit of the famous children's program host Dong Hao to the education technology company Jiao Jiao marks a significant event, highlighting the company's commitment to children's education and emotional connection with its audience [1][2][21] - Jiao Jiao has established a comprehensive ecosystem combining online digital content, physical books, and intellectual property, serving millions of families across 177 countries and regions [4][21] Company Overview - Jiao Jiao has been leading the industry in children's reading for four consecutive years, recognized by the National Press and Publication Administration, and has collaborated with users to set Guinness World Records [4] - The company has a high user retention rate of 90%, with the longest continuous learning duration exceeding 2000 days, indicating strong engagement and appeal [4] Product and Content Development - Jiao Jiao produces over 1,000 episodes and more than 20,000 minutes of engaging digital content annually, with over 20 million copies of children's books distributed globally [8] - The content development team focuses on transforming dry knowledge into interactive and enjoyable learning experiences tailored to children's cognitive development [8][10] Technological Integration - Jiao Jiao employs advanced AI technologies, including an AI chatbot for interactive learning and an AI dashboard for parents to monitor their children's progress, showcasing its innovative approach in the education sector [16] - The integration of AI in educational content aims to enhance children's learning experiences and maintain their interest in studying [16] Future Aspirations - Jiao Jiao aims to continue its mission of making knowledge accessible and enjoyable for children, emphasizing the importance of nurturing every child's potential through engaging storytelling and educational resources [21]

Core Insights - The article highlights that the children's digital content platform, JiaoJiao, has been recognized as "China's No.1 Children's Digital Reading Brand" by the global consulting firm CIC, marking its fourth consecutive year of receiving this accolade, which underscores its leadership in the children's digital reading sector [1][7]. Company Overview - JiaoJiao started in 2006 with paper-based picture books and transitioned to an integrated model of "online content + offline entities + services" in 2018, evolving into a technology-driven children's digital content platform [3][4]. - The platform has been dedicated to children's reading for nearly two decades, focusing on children's interests to create engaging and effective content [3][4]. Product and Service Features - JiaoJiao offers a comprehensive reading growth system, interactive design, and AI-powered personalized learning experiences, serving millions of families and becoming a trusted partner for reading and learning [4][6]. - The content is designed to be both engaging and effective, utilizing various formats such as live-action videos, situational performances, comics, animations, and interactive games to simplify complex knowledge [6][9]. - The platform provides an eight-stage graded reading plan tailored to different age groups, employing a five-step reading method to enhance children's reading abilities [6][9]. Collaborations and Innovations - JiaoJiao collaborates with institutions like Beijing Normal University to develop a scientific reading ability assessment system, allowing for personalized reading guidance based on children's reading levels and interests [6][9]. - The company has partnered with tech giants like Alibaba Cloud and ByteDance to integrate AI models into its educational offerings, enhancing the interactivity and personalization of the reading experience [7][9]. Market Context - The 2024 China Digital Reading Report indicates that the digital reading market in China is projected to reach a total revenue of 66.141 billion yuan, with a year-on-year growth of 16.65%, and a user base of 670 million, reflecting a 17.52% increase [7]. - The children's reading market is experiencing accelerated growth, driven by advancements in AI technology and the rise of "digital native" parents [7][9].

Core Insights - The article highlights the release of the 2024 Corporate Social Responsibility Report by the children's digital content platform, JiaoJiao, emphasizing its commitment to "technology for good" and "knowledge sharing" [1] - JiaoJiao aims to promote educational equity, cultural dissemination, and technological innovation through its strategic directions [1] Group 1: Educational Equity - JiaoJiao has been actively addressing the reading resource gap between urban and rural children, as highlighted in a report showing significant disparities in reading resources and engagement [3] - The company has launched initiatives to promote children's reading, leveraging its digital content capabilities to provide quality reading resources through innovative formats like animation and games [3] - In 2024, JiaoJiao initiated the "JiaoJiao Love Fund" to support underprivileged areas, donating materials worth 7.7 million yuan and providing training for kindergartens [5][5] Group 2: Cultural Dissemination - JiaoJiao focuses on promoting traditional Chinese culture through innovative content and digital dissemination, making it accessible to children [8] - The company has accumulated over 1,000 self-owned copyright books, with a total global distribution exceeding 20 million copies, covering various cultural and educational topics [9] - JiaoJiao's global reading activity, which set a Guinness World Record, showcases its efforts to engage children worldwide in traditional cultural narratives [11] Group 3: Technological Innovation - JiaoJiao integrates technology into education, aiming to provide personalized learning experiences for children [13] - The company combines online digital content with physical books and original IPs to create engaging learning environments [14] - JiaoJiao has developed 457 intellectual property rights and 12 effective invention patents, with its AI-driven project recognized at the World Internet Conference for promoting global children's reading [14][14]

Core Viewpoint - The article emphasizes the importance of interactive reading tools like "Jiao Jiao" in fostering children's reading interest and engagement, highlighting its effectiveness compared to traditional methods [6][15][40]. Group 1: Product Features - "Jiao Jiao" focuses on interactive reading, utilizing animations and mini-games to capture children's attention and make learning enjoyable [8][10]. - The platform offers a variety of resources, including short educational videos and a comprehensive collection of picture books, which children can engage with repeatedly [15][18]. - The content is designed to be age-appropriate and aligns with children's cognitive development, ensuring that learning is both effective and enjoyable [31][33]. Group 2: Parental Perspective - Parents are increasingly considering the time, effort, and financial costs associated with educational choices for their children, often finding "Jiao Jiao" to be a more convenient and effective option compared to traditional early education classes [24][26]. - The platform allows parents to feel more at ease about their children's screen time, as it provides educational content rather than mere entertainment [28][29]. - The article reflects a desire for a more relaxed and enjoyable learning experience for children, contrasting with the more rigid and sometimes punitive methods of the past [39][46]. Group 3: Market Position - "Jiao Jiao" has been in the children's content space for 18 years, demonstrating a commitment to innovation and quality in educational resources [40][41]. - The platform's development team focuses on creating engaging content that resonates with children, aiming to alleviate the pressure on parents and children alike in a competitive educational environment [41][42].