Core Viewpoint - Samsung Display has recently restructured its small and medium-sized display division to better meet customer needs and enhance production efficiency, particularly in response to competition from companies like BOE [1][4]. Group 1: Organizational Changes - Samsung Display has split its production technology department into two separate departments to cater to the distinct requirements of smartphone and IT panels [1]. - A new DM team has been established to focus on improving yield and quality in the small and medium-sized display sector [1]. - The company has been frequently adjusting its organizational structure to maintain its competitive edge in the display market [4]. Group 2: Product Focus - For smartphone panels, the primary goals are lightweight design and improved battery efficiency, emphasizing ultra-thin panels and low-power processes [1]. - In contrast, IT panels require a focus on large-area uniformity to minimize burn-in issues and ensure consistent color and brightness across the entire panel [1]. Group 3: Strategic Initiatives - Samsung Display is actively preparing for the upcoming launch of Apple's foldable iPhone by building a dedicated production line for foldable OLED displays [1]. - The company has increased staffing in its "A Quality Team," which manages the quality of displays supplied to Apple, to ensure compliance with Apple's stringent quality standards [4].