Core Viewpoint - The company aims to redefine the connection between home appliances and young users by addressing emotional needs and creating ideal living spaces through hardware upgrades and a comprehensive smart home ecosystem [1][8]. Group 1: Multi-Scenario Hardware Layout - The company has launched a series of products tailored to meet the functional needs of core family spaces, enhancing user experience from single-function to scenario-based solutions [2]. - Key products include the T6 air purifier with a 20dB silent design and AI temperature and humidity control for bedrooms, a "kitchen cooling" air conditioner designed based on research from 706 kitchens in 22 cities, and a multi-functional cleaning machine for living rooms [2]. Group 2: Emotional Engagement through Rights Service System - The company has introduced a rights service system for its "fans," offering up to 14 benefits, including free appliance cleaning services and personalized birthday gifts, to enhance emotional connections with users [3][4]. Group 3: Smart Home Ecosystem Construction - The company focuses on creating a smart home ecosystem that enables seamless interaction between devices, enhancing user comfort and convenience [6]. - Examples include the T6 air purifier adjusting based on weather forecasts and a refrigerator maintaining food in a "micro-frozen" state [6]. Group 4: Innovation Foundation through Technology R&D and User Co-Creation - Over the past three years, the company has invested over 40 billion yuan in R&D, resulting in more than 90,000 global patents, covering areas such as AI, energy efficiency, and integrated architecture [7]. - The company employs a user-centered product development model, incorporating feedback from a diverse age group to optimize products before market launch [7]. Group 5: Industry Paradigm Shift - The launch of the "spiritual treasure land" solution signifies a shift from mere functional satisfaction to lifestyle proposals, focusing on user experience and emotional needs [8]. - This approach aims to drive the industry towards a dual-driven development model of "function + emotion," moving beyond traditional product sales to empower lifestyle [8].

Group 1 - The core concept of Midea's initiative is to create an ideal living space for the younger generation, termed "spiritual treasure land," which addresses both lifestyle scenarios and emotional needs [2] - Midea has partnered with companies like Honor and NIO to achieve a "human-vehicle-home" interaction, with plans for more collaborations in the future [2] - The initiative focuses on key living spaces such as bedrooms, living rooms, balconies, and kitchens, aiming to meet young people's expectations for comfort and quality [2] Group 2 - Midea emphasizes that its solutions are not just functional but also intuitive, aiming to anticipate user needs through innovations like AI and smart home integration [3] - Over the past three years, Midea has invested over 40 billion yuan in R&D, resulting in more than 90,000 global patents, forming a technology matrix that includes AI models and energy-saving solutions [3] - The company adopts a co-creation philosophy, with nearly 500 products developed based on user feedback, enhancing the emotional connection with consumers [3]