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全力开拓湾区市场!田阳区组织芒果企业调研珠海铭海农批
Nan Fang Nong Cun Bao· 2025-07-18 12:31
Core Viewpoint - The article highlights the efforts of Tianyang District to promote its high-quality mangoes in the Greater Bay Area market, particularly through a partnership with Minghai Agricultural Products Market in Zhuhai [2][3][4]. Group 1: Market Expansion Efforts - Tianyang District is actively inviting mango distributors to purchase its mangoes, which are currently in peak season, emphasizing their quality and flavor [2][3]. - A special exhibition and sales event for Tianyang's agricultural products, named "Zhuangshan Nongxian," is scheduled to take place in Zhuhai on July 18, 2025, aimed at expanding sales channels [4][5]. - The district is conducting research and visits to mango stalls in Minghai Agricultural Products Market to facilitate cooperation and market entry [6][7]. Group 2: Minghai Agricultural Products Market Overview - Minghai Agricultural Products Market, established in 2007, specializes in wholesale and distribution of various agricultural products, including fruits and vegetables, with over 1,000 fixed stalls and 500 temporary stalls [8][9]. - In 2024, the market's agricultural product transaction volume reached 1.19 million tons, with a transaction value of 9.3 billion yuan, accounting for over 70% of Zhuhai's edible agricultural product market [10]. - The market plays a crucial role in supplying fresh fruits to Macau, with 99% of the local fruit consumption sourced from this market [11][12]. Group 3: Mango Production and Quality - July marks the peak season for various mango varieties from Baise, including Jinhuang, Guiqi, and Tainong, which are prominently featured in the market [14][16]. - Minghai Agricultural Products Market has established a robust supply chain in Zhuhai and Macau, with Tianyang District recognized as the largest mango production and processing area in the country [17][18].
百色芒果进京!右江河谷甜蜜果香飘首都之旅
Nan Fang Nong Cun Bao· 2025-06-16 11:30
Core Viewpoint - The event marks the introduction of Baise mangoes from Guangxi into the Beijing market, showcasing the region's agricultural products and enhancing market presence [2][5][9]. Group 1: Baise Mango Overview - Baise mango is a specialty product from Baise City, Guangxi, recognized as a national geographical indication product [6]. - The mango cultivation area has expanded to 1.25 million acres, with a production volume of 1.22 million tons, accounting for approximately 23% and 25% of the national totals, respectively [7][8]. - The projected production for 2025 is 1.28 million tons, with a combined output value exceeding 21 billion yuan, benefiting around 200,000 farming households with an average income increase of over 20,000 yuan per year [9]. Group 2: Product Characteristics and Marketing - Various mango varieties were showcased, including "Guiqi Mango" known for its high sweetness and fine texture, "Tainong Mango" with a rich aroma, and "Jinhuang Mango" noted for its vibrant color and shape [10][11]. - The Baise mango industry emphasizes planned development and scale, implementing a unified approach in technical standards, product image, quality requirements, brand identity, and marketing to ensure consistency and brand integrity [15][16][17]. - Baise mango has been recognized in the top 100 geographical indication regional brand value evaluations for five consecutive years, currently ranking 31st with a brand value of 11.135 billion yuan [17][18]. Group 3: Market Expansion and Promotion - The region has effectively developed the "Bai Xiang Bai Se" public brand, incorporating 21 geographical indications and prioritizing 32 mango production enterprises for brand usage [21][22]. - Legislative measures have been enacted to support the mango industry, including the establishment of development regulations and annual announcements of unified market launch dates [23][24]. - The government has facilitated marketing efforts through 50 promotional events in major cities and the establishment of a dedicated high-speed train service for Baise mangoes, enhancing market outreach [25][26]. Group 4: Product Diversification - The exhibition featured not only fresh mangoes but also processed products such as dried mango, mango juice, and mango jam, showcasing the diversification of the Baise mango industry [28][30]. - The city has established four agricultural processing parks focused on deep processing of fruits, with a processing capacity of 300,000 tons, catering to diverse consumer needs [29][30].