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百色芒果进京!右江河谷甜蜜果香飘首都之旅
Nan Fang Nong Cun Bao· 2025-06-16 11:30
Core Viewpoint - The event marks the introduction of Baise mangoes from Guangxi into the Beijing market, showcasing the region's agricultural products and enhancing market presence [2][5][9]. Group 1: Baise Mango Overview - Baise mango is a specialty product from Baise City, Guangxi, recognized as a national geographical indication product [6]. - The mango cultivation area has expanded to 1.25 million acres, with a production volume of 1.22 million tons, accounting for approximately 23% and 25% of the national totals, respectively [7][8]. - The projected production for 2025 is 1.28 million tons, with a combined output value exceeding 21 billion yuan, benefiting around 200,000 farming households with an average income increase of over 20,000 yuan per year [9]. Group 2: Product Characteristics and Marketing - Various mango varieties were showcased, including "Guiqi Mango" known for its high sweetness and fine texture, "Tainong Mango" with a rich aroma, and "Jinhuang Mango" noted for its vibrant color and shape [10][11]. - The Baise mango industry emphasizes planned development and scale, implementing a unified approach in technical standards, product image, quality requirements, brand identity, and marketing to ensure consistency and brand integrity [15][16][17]. - Baise mango has been recognized in the top 100 geographical indication regional brand value evaluations for five consecutive years, currently ranking 31st with a brand value of 11.135 billion yuan [17][18]. Group 3: Market Expansion and Promotion - The region has effectively developed the "Bai Xiang Bai Se" public brand, incorporating 21 geographical indications and prioritizing 32 mango production enterprises for brand usage [21][22]. - Legislative measures have been enacted to support the mango industry, including the establishment of development regulations and annual announcements of unified market launch dates [23][24]. - The government has facilitated marketing efforts through 50 promotional events in major cities and the establishment of a dedicated high-speed train service for Baise mangoes, enhancing market outreach [25][26]. Group 4: Product Diversification - The exhibition featured not only fresh mangoes but also processed products such as dried mango, mango juice, and mango jam, showcasing the diversification of the Baise mango industry [28][30]. - The city has established four agricultural processing parks focused on deep processing of fruits, with a processing capacity of 300,000 tons, catering to diverse consumer needs [29][30].
63个品牌获评!济南发布第二批“泉城好品”名单
Qi Lu Wan Bao Wang· 2025-05-23 12:52
Core Viewpoint - The second batch of "Qiancheng Good Products" has been officially released, with 63 brands selected, bringing the total to 132, aimed at enhancing the regional public brand of Jinan [1][2] Group 1: Brand Selection Process - The selection process involved 417 applicants, nearly three times the number from the first batch, covering various sectors including manufacturing and agriculture [1] - The selected brands include 36 from manufacturing, 16 from services, 6 from agriculture, and 5 geographical indication brands [1] - Among the selected enterprises, there are 30 national high-tech enterprises, 21 national specialized and innovative "little giant" enterprises, and 35 provincial specialized and innovative enterprises [1] Group 2: Evaluation Mechanism - A specialized evaluation system was developed to score brands based on quantitative indicators such as honor and economic benefits, while qualitative indicators like quality and innovation were assessed through expert blind reviews [2] - The evaluation process includes a three-tier filtering mechanism of "department evaluation + on-site verification + risk assessment" to ensure the authenticity of the application materials [2] Group 3: Industry Impact - The second batch of "Qiancheng Good Products" represents the cutting-edge level across various fields, with 36 national science and technology awards and 142 provincial science and technology awards among the selected brands [2] - The selected products are characterized by high quality, significant market share, strong brand influence, and industry leadership, laying a solid foundation for the development of Jinan's brand economy and promoting high-quality industrial development [2]
现场签约火热!海丰莲花山茶品牌推介会走进大湾区
Nan Fang Nong Cun Bao· 2025-05-23 10:02
Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].