增产之后是增收。如何将粮仓的满满当当转化为钱包的鼓鼓囊囊，如何通过发展生产促进共同富裕，决定 着"丰收"二字的含金量。除了综合运用政策资金支持、科技创新驱动、产业结构优化等措施，还要大力培育 新型经营主体、打造区域公共品牌、发展订单农业、盘活闲置资源、完善社会保障，激活微观经营主体的活 力，让种粮户有钱赚、有奔头。实践证明，协同提升农民增收的软硬件环境，让农民从每亩地、每滴水和每 天的劳动中获得更高收入，就能促进各项要素充分涌动，为保障国家粮食安全和农业永续发展提供坚实基 础。（经济日报记者 刘 兴） 打破农业生产周期波动规律，关键在于落实"藏粮于地、藏粮于技"，不断提高粮食综合生产能力，持续增强 农业防灾减灾能力，把"国之大者"落在农业基础设施建设和科技支撑上。 耕地是粮食生产的命根子，传统农业生产之所以长期存在"靠天吃饭"现象，主要是因为抗风险能力弱，粮食 生产高度依赖自然条件，旱则缺水、涝则积灾。鄱阳县连续多年粮食丰产的实践价值，就在于持之以恒地发 展现代农业。通过近百万亩高标准农田建设，构建起"旱能灌、涝能排"的精密水网，不仅做好耕地数量的文 章，更做好耕地质量的文章。综合运用工程管理手段，系统性对冲 ...

Core Insights - The article highlights the success of the "Sanmen" brand of jackets from a small county in Zhejiang, which has over 300 manufacturers and 200 e-commerce companies, producing more than 80 million jackets annually with sales around 12 billion yuan [1][4][7] - It discusses the challenges faced by small and medium-sized enterprises (SMEs) in Zhejiang, emphasizing the need for brand building and industry upgrades to remain competitive in a market increasingly focused on quality and branding [4][6][12] Industry Overview - Zhejiang's economy is primarily driven by SMEs that have historically relied on low-cost advantages, but are now facing growth bottlenecks due to rising competition and consumer demands for quality [4][6] - The article notes that many local industries, despite having strong product quality, often serve as OEMs for international brands, leading to a lack of brand recognition and value [6][12] Brand Development Strategies - The "Sanmen" jacket industry has successfully established a public brand that sets quality standards and avoids price wars, providing a pathway for companies to transition from OEM to brand ownership [7][9] - Companies like Zhejiang Dixiang Garment Co., Ltd. have focused on quality control and building a factory brand before expanding into international markets, reflecting a shift in strategy towards brand recognition and quality assurance [9][10] Regional Brand Initiatives - The establishment of regional public brands is seen as a crucial measure for addressing challenges such as rising labor costs and supply chain shifts, helping SMEs gain credibility and market presence [4][12][14] - The article describes how local governments are implementing standards and management systems to support the development of regional brands, enhancing the overall competitiveness of the industry [12][14] Market Positioning and Future Outlook - Companies are encouraged to identify their unique market positions and avoid direct competition with high-end brands, focusing instead on niche markets where they can leverage their strengths [11][12] - The article emphasizes the importance of collective branding efforts among SMEs to enhance their market presence and combat issues like price competition and imitation [13][14]

怎么办？日前，记者采访三门冲锋衣、路桥雪地靴、温岭泵业等台州制造业产业集群，了解当地如 何"破题"中小企业竞争力问题。台州是浙江典型的制造业城市，拥有多个工业品、消费品生产的传统产 业集群，当地正构建"品牌+产业"深度融合生态，寻求产业升级的品牌路径。 台州市市场监管局党委书记、局长郦森迪告诉21世纪经济报道记者，当前台州乃至浙江产业集群面临人 工成本上升、产业链迁移等挑战，区域公共品牌正是应对这些挑战的关键举措，其核心意义在于推动整 个产业转型升级，让产业在全球产业链中占据更有利位置。特别是，区域公共品牌能为优质但缺乏自有 品牌的广大中小企业提供背书。 （原标题：告别单打独斗，"台州制造"溢价出海启示录） 21世纪经济报道记者柳宁馨 实习生蒋瑛芙 浙江报道 在浙江，传统企业通过品牌打造和集群出海，为走出低价竞争探索可复制经验。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，优化提升传统产业，增强质 量技术基础能力，强化标准引领、提升国际化水平，加强品牌建设。 浙江经济的主体是面广量大的中小企业，这些企业曾依靠低成本优势实现原始积累，但随着市场竞争日 益激烈，消费者对品质、品牌的要求不断提 ...

Core Viewpoint - The event marks the introduction of Baise mangoes from Guangxi into the Beijing market, showcasing the region's agricultural products and enhancing market presence [2][5][9]. Group 1: Baise Mango Overview - Baise mango is a specialty product from Baise City, Guangxi, recognized as a national geographical indication product [6]. - The mango cultivation area has expanded to 1.25 million acres, with a production volume of 1.22 million tons, accounting for approximately 23% and 25% of the national totals, respectively [7][8]. - The projected production for 2025 is 1.28 million tons, with a combined output value exceeding 21 billion yuan, benefiting around 200,000 farming households with an average income increase of over 20,000 yuan per year [9]. Group 2: Product Characteristics and Marketing - Various mango varieties were showcased, including "Guiqi Mango" known for its high sweetness and fine texture, "Tainong Mango" with a rich aroma, and "Jinhuang Mango" noted for its vibrant color and shape [10][11]. - The Baise mango industry emphasizes planned development and scale, implementing a unified approach in technical standards, product image, quality requirements, brand identity, and marketing to ensure consistency and brand integrity [15][16][17]. - Baise mango has been recognized in the top 100 geographical indication regional brand value evaluations for five consecutive years, currently ranking 31st with a brand value of 11.135 billion yuan [17][18]. Group 3: Market Expansion and Promotion - The region has effectively developed the "Bai Xiang Bai Se" public brand, incorporating 21 geographical indications and prioritizing 32 mango production enterprises for brand usage [21][22]. - Legislative measures have been enacted to support the mango industry, including the establishment of development regulations and annual announcements of unified market launch dates [23][24]. - The government has facilitated marketing efforts through 50 promotional events in major cities and the establishment of a dedicated high-speed train service for Baise mangoes, enhancing market outreach [25][26]. Group 4: Product Diversification - The exhibition featured not only fresh mangoes but also processed products such as dried mango, mango juice, and mango jam, showcasing the diversification of the Baise mango industry [28][30]. - The city has established four agricultural processing parks focused on deep processing of fruits, with a processing capacity of 300,000 tons, catering to diverse consumer needs [29][30].

Core Viewpoint - The second batch of "Qiancheng Good Products" has been officially released, with 63 brands selected, bringing the total to 132, aimed at enhancing the regional public brand of Jinan [1][2] Group 1: Brand Selection Process - The selection process involved 417 applicants, nearly three times the number from the first batch, covering various sectors including manufacturing and agriculture [1] - The selected brands include 36 from manufacturing, 16 from services, 6 from agriculture, and 5 geographical indication brands [1] - Among the selected enterprises, there are 30 national high-tech enterprises, 21 national specialized and innovative "little giant" enterprises, and 35 provincial specialized and innovative enterprises [1] Group 2: Evaluation Mechanism - A specialized evaluation system was developed to score brands based on quantitative indicators such as honor and economic benefits, while qualitative indicators like quality and innovation were assessed through expert blind reviews [2] - The evaluation process includes a three-tier filtering mechanism of "department evaluation + on-site verification + risk assessment" to ensure the authenticity of the application materials [2] Group 3: Industry Impact - The second batch of "Qiancheng Good Products" represents the cutting-edge level across various fields, with 36 national science and technology awards and 142 provincial science and technology awards among the selected brands [2] - The selected products are characterized by high quality, significant market share, strong brand influence, and industry leadership, laying a solid foundation for the development of Jinan's brand economy and promoting high-quality industrial development [2]

Core Viewpoint - The Haifeng Lianhua Mountain Tea brand promotion event aims to expand its market presence in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing the tea's unique qualities and fostering industry connections [2][4][7]. Group 1: Event Overview - The brand promotion event took place on May 23 at the Guangzhou Import and Export Fair Complex, attracting industry representatives, experts, and media [2][3]. - The event was organized by the Haifeng County Agricultural and Rural Affairs Bureau and included brand displays, production and sales connections, and industry exchanges to enhance the tea's market competitiveness [5][6][7]. - The event featured traditional tea ceremonies and a promotional video highlighting the picturesque Lianhua Mountain tea gardens [10][16][18]. Group 2: Industry Development - Haifeng County has actively developed the Lianhua Mountain tea industry, establishing a regional public brand and creating a modern agricultural industrial park [20][22][23]. - The tea industry has expanded significantly, with local enterprises adopting an order agriculture model that benefits both companies and farmers [36][38]. - The tea's quality has improved due to strict production standards, leading to market prices rising from several dozen yuan per pound to hundreds or even thousands of yuan, significantly increasing farmers' incomes [45][47]. Group 3: Market Reception - During the Guangzhou Tea Expo, the Haifeng Lianhua Mountain tea booth received a steady stream of inquiries and tastings, with positive feedback from international visitors [48][50]. - Local enterprises showcased their products, emphasizing sustainable practices and organic management to appeal to the Greater Bay Area market [60][62][64]. Group 4: Strategic Partnerships - Several agreements were signed between local tea companies and partners, establishing a solid foundation for entering the Greater Bay Area market [70][74]. - These collaborations aim to integrate resources and enhance the high-quality development of the Lianhua Mountain tea industry [75].