Core Viewpoint - Geely's automotive sales revenue slightly exceeded expectations, but the overall selling price per vehicle continued to decline year-on-year [1][2][4] Sales Performance - In 1H25, Geely's sales revenue reached 134.6 billion, a year-on-year increase of 27%, slightly above the market expectation of 133.2 billion [1] - The average selling price per vehicle dropped from 110,000 in 1H24 to 96,000 in 1H25, primarily due to a shift towards lower-priced models [1] - Geely's overall vehicle sales reached 1.41 million units, a year-on-year increase of 47%, driven mainly by the growth of lower-end models [4] Profitability - Geely's gross margin in 1H25 was 16.4%, with a slight year-on-year decline of 0.3 percentage points, mainly due to the release of scale effects from increased sales volume [2] - Core operating profit margin increased by 2.3 percentage points to 3.6%, attributed to effective cost control following the integration of the "One Geely" strategy [2][6] Net Profit - Net profit in 1H25 decreased by 10% to 9.5 billion, primarily due to a high base effect from a one-time gain from the sale of a subsidiary in 1H24 [2][4] New Energy Transition - The proportion of new energy vehicles in Geely's sales reached 51% in 1H25, a year-on-year increase of 17 percentage points, with the second quarter seeing over half of sales from new energy vehicles [4][5] Cost Management - After the merger of Zeekr and Lynk & Co, management expenses dropped to 1.9%, and sales expenses decreased to 5.5%, with R&D spending at 8.3 billion, down 8.8% year-on-year [6] Future Outlook - Geely has raised its sales target for 2025 from 2.71 million to 3 million units, supported by expected demand before the reduction of purchase tax and the continued rollout of new models [4][6] - The current stock price corresponds to a 2025 P/E ratio of around 12, indicating a relatively reasonable valuation [7]