Core Insights - The opening of the 15th National Games in Guangzhou has led to a surge in demand for merchandise related to the event, particularly the mascots "Xi Yang Yang" and "Le Rong Rong" [1][4] - The official retail stores and e-commerce platforms are experiencing significant sales increases, with some products selling out quickly and requiring restocking [1][3][4] - Various brands are launching co-branded products in conjunction with the National Games, leveraging the event's popularity to reach younger consumers [7][9] Retail Performance - The official retail store in Tianhe District saw long queues, with customers arriving as early as 8 AM to purchase limited-edition blind boxes priced at 79 yuan, which sold out within half an hour [1][3] - An e-commerce store reported a tripling of daily orders during the opening ceremony, with some products, like keychains, going out of stock [4][6] - The production of merchandise has ramped up, with factories operating 24/7 to meet the increased demand, and some orders facing delays of up to one month [4][6] Brand Collaborations - Over 2,800 licensed products have been developed for the National Games, with more than 700 physical retail locations and over 70 online stores [7] - Notable brands like Chow Tai Fook and Wang Laoji have introduced co-branded products, including gold jewelry and limited-edition beverages, which have gained popularity on social media [7][9] - The "Guangzhou Joy Bag," initially intended as a gift for event attendees, has also gained unexpected popularity, prompting discussions about its potential market release [9]