Core Viewpoint - The luxury real estate market in Shenzhen is experiencing a surge in activity, with several high-end projects launching at the end of the year, potentially boosting market heat [1]. Group 1: Project Launches and Pricing - The recent pre-sale announcement for the Shenzhen Bay Chuanxi project includes 348 residential units, with an average price of approximately 168,000 yuan per square meter, and one unit priced at over 35 million yuan per square meter, totaling more than 370 million yuan [3][2]. - The land for this project was auctioned at a starting price of 12.65 billion yuan, which is notable in Shenzhen's land auction history, and was ultimately sold for 18.512 billion yuan after over 290 bidding rounds, reflecting a floor price of approximately 70,388 yuan per square meter and a premium rate of about 46.32% [3]. Group 2: Market Dynamics and Trends - The luxury market's performance is increasingly dependent on the quality of the products rather than the previous "price inversion" phenomenon, with high-net-worth individuals focusing on the scarcity and value of premium properties in core locations [4]. - The luxury market in first-tier cities remains active, with significant sales recorded, such as the Guangzhou Poly Yueshi Bay achieving over 10.6 billion yuan in a single day, and Shanghai's top-tier properties seeing a 27% increase in transactions [6]. - The real estate market is expected to see a deeper differentiation, with luxury properties maintaining strong pricing power while ordinary residential properties may experience more price volatility [6][5].