Core Viewpoint - Feihe has launched a milk powder traceability system, allowing consumers to scan and verify the production dates and sourcing information of key ingredients, enhancing transparency and safety in product selection [1][5]. Group 1: Product Innovation - The launch of the traceability system coincides with the introduction of two new products, Jicui and Qicui, which utilize fresh ingredients sourced within 30 days, aligning with the company's philosophy of being "more suitable for Chinese babies" [1][5]. - Feihe's proprietary "fresh extraction active technology" enables 100% self-sourcing of 11 key ingredients, significantly improving the freshness and quality of the products [3][8]. Group 2: Consumer Insights - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting milk powder, highlighting the importance of ingredient freshness in product quality [3]. - Consumers have expressed increased confidence in product selection due to the ability to verify ingredient freshness through the traceability system [5][12]. Group 3: Nutritional Advancements - The new products emphasize not only individual nutrient content but also nutritional synergy and scientific formulation, enhancing the overall nutritional ecosystem [7]. - Clinical trials have shown that Jicui and Qicui closely replicate the nutritional benefits of breast milk, with significant improvements in key immune and brain development indicators [7][10]. Group 4: Industry Leadership - Feihe has established a new standard for "freshness" and "active nutrition" in the industry, moving from reliance on imported ingredients to self-sourcing, thereby ensuring safety and quality [8][12]. - The company has a long history of innovation, having built its first self-sourcing dairy farm in 2006 and leading the establishment of fresh milk powder standards in collaboration with the China Standardization Research Institute [8][10].

Core Viewpoint - Feihe has launched the world's first raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple scan, enhancing transparency and safety in product selection [1][6]. Group 1: Product Innovation - The introduction of the raw material traceability system is a significant innovation aligned with Feihe's philosophy of providing products better suited for Chinese infants [1][10]. - Feihe's new products, Jicui and Qicui, utilize raw materials produced within 30 days, emphasizing freshness and safety [6][8]. - The traceability system allows consumers to verify the freshness of ingredients, addressing concerns about the quality of infant formula [6][8]. Group 2: Industry Context - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting infant formula, highlighting the importance of ingredient freshness in product quality [3]. - The industry typically relies on imported raw materials, which can lead to safety concerns due to long transportation times and nutrient loss [3][10]. - Feihe's approach of 100% self-sourced key ingredients and the use of advanced extraction techniques significantly enhances the freshness of their products, with some ingredients being 23 to 47 times fresher than traditional sources [3][5][10]. Group 3: Nutritional Advancements - Feihe's proprietary extraction process has resulted in a 98% reduction in certain components while improving protein purity and nutritional quality [3][10]. - The new products feature advanced formulations that closely mimic the nutritional profile of breast milk, with clinical trials showing promising results in immune and brain development indicators [8][10]. - The company has established a robust research foundation, including a national team focused on breast milk research, to support its commitment to high-quality nutrition for infants [10][13].