Core Viewpoint - Feihe has launched a milk powder traceability system, allowing consumers to scan and verify the production dates and sourcing information of key ingredients, enhancing transparency and safety in product selection [1][5]. Group 1: Product Innovation - The launch of the traceability system coincides with the introduction of two new products, Jicui and Qicui, which utilize fresh ingredients sourced within 30 days, aligning with the company's philosophy of being "more suitable for Chinese babies" [1][5]. - Feihe's proprietary "fresh extraction active technology" enables 100% self-sourcing of 11 key ingredients, significantly improving the freshness and quality of the products [3][8]. Group 2: Consumer Insights - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting milk powder, highlighting the importance of ingredient freshness in product quality [3]. - Consumers have expressed increased confidence in product selection due to the ability to verify ingredient freshness through the traceability system [5][12]. Group 3: Nutritional Advancements - The new products emphasize not only individual nutrient content but also nutritional synergy and scientific formulation, enhancing the overall nutritional ecosystem [7]. - Clinical trials have shown that Jicui and Qicui closely replicate the nutritional benefits of breast milk, with significant improvements in key immune and brain development indicators [7][10]. Group 4: Industry Leadership - Feihe has established a new standard for "freshness" and "active nutrition" in the industry, moving from reliance on imported ingredients to self-sourcing, thereby ensuring safety and quality [8][12]. - The company has a long history of innovation, having built its first self-sourcing dairy farm in 2006 and leading the establishment of fresh milk powder standards in collaboration with the China Standardization Research Institute [8][10].

Core Viewpoint - Feihe has launched the world's first raw material-level traceability system for infant formula, enhancing transparency and consumer confidence in product safety and freshness [1][3]. Group 1: Product Innovation - The launch of the traceability system coincides with the introduction of two new products, Jicui and Qicui, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple mobile scan [1][3]. - Feihe's new products utilize raw materials sourced within 30 days, significantly reducing the freshness measurement from "years" to "days," ensuring nutritional safety and freshness from the source [3][5]. Group 2: Market Insights - According to iResearch, 85% of mothers prioritize "freshness" as one of the top three factors when purchasing infant formula, highlighting the importance of ingredient freshness in product quality [3]. - Industry experts note that the freshness of core ingredients, such as whey protein, which often constitutes over 50% of infant formula, directly impacts the final product's quality [3]. Group 3: Technological Advancements - Feihe employs a leading "fresh extraction active process" to achieve 100% self-sourcing of 11 key ingredients, addressing issues related to long transportation times and nutrient loss associated with imported raw materials [3][4]. - The traceability system allows consumers to verify the freshness of each can of formula, enhancing trust in product quality [4]. Group 4: Clinical Validation - Both Jicui and Qicui have undergone rigorous clinical trials, including RCT (Randomized Controlled Trials), and have received compliance certification from the U.S. FDA, demonstrating their effectiveness in key health indicators [4]. - Clinical results indicate that Jicui closely matches the breastfeeding effect on nine key immune indicators, while Qicui aligns with breastfeeding levels on nine critical brain development indicators [4]. Group 5: Industry Leadership - Feihe's commitment to "new generation more suitable for Chinese babies" reflects its dedication to continuous innovation and setting new standards in the industry, moving from reliance on imported "bulk powder" to fresh milk-to-powder processes [5]. - The introduction of the raw material-level traceability system represents a significant advancement in the industry, showcasing Feihe's ability to define standards rather than merely follow them [5].

Core Viewpoint - Feihe has launched the world's first raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple scan, enhancing transparency and safety in product selection [1][6]. Group 1: Product Innovation - The introduction of the raw material traceability system is a significant innovation aligned with Feihe's philosophy of providing products better suited for Chinese infants [1][10]. - Feihe's new products, Jicui and Qicui, utilize raw materials produced within 30 days, emphasizing freshness and safety [6][8]. - The traceability system allows consumers to verify the freshness of ingredients, addressing concerns about the quality of infant formula [6][8]. Group 2: Industry Context - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting infant formula, highlighting the importance of ingredient freshness in product quality [3]. - The industry typically relies on imported raw materials, which can lead to safety concerns due to long transportation times and nutrient loss [3][10]. - Feihe's approach of 100% self-sourced key ingredients and the use of advanced extraction techniques significantly enhances the freshness of their products, with some ingredients being 23 to 47 times fresher than traditional sources [3][5][10]. Group 3: Nutritional Advancements - Feihe's proprietary extraction process has resulted in a 98% reduction in certain components while improving protein purity and nutritional quality [3][10]. - The new products feature advanced formulations that closely mimic the nutritional profile of breast milk, with clinical trials showing promising results in immune and brain development indicators [8][10]. - The company has established a robust research foundation, including a national team focused on breast milk research, to support its commitment to high-quality nutrition for infants [10][13].

Core Viewpoint - Feihe has launched the world's first raw material traceability system for infant formula, allowing consumers to trace the production information of key ingredients like whey protein and lactoferrin through a simple scan, enhancing transparency and consumer confidence in product safety and freshness [1][4]. Group 1: Product Innovation - The launch of the traceability system is a significant innovation in Feihe's philosophy of providing products better suited for Chinese babies, emphasizing the importance of fresh and safe ingredients [1][7]. - Feihe's new products, Jicui and Qicui, utilize raw materials produced within 30 days, significantly improving the freshness of ingredients and establishing a new standard for infant formula [4][8]. Group 2: Industry Context - A survey by iResearch indicates that 85% of mothers prioritize "freshness" when selecting infant formula, highlighting the industry's need for improved ingredient sourcing and safety [2]. - The industry currently relies heavily on imported raw materials, which can lead to safety concerns due to long transportation times and nutrient loss [2][11]. Group 3: Technological Advancements - Feihe has achieved 100% self-sourcing of 11 key raw materials, utilizing advanced "fresh extraction technology" to enhance the freshness of its products, with whey protein being 23 times fresher than traditional sources [2][5]. - The company has developed a unique nano-level bio-membrane chromatography process for whey protein, and its casein phosphopeptide has a freshness level 47 times higher than traditional materials, improving absorption by 6.4 times [2][5]. Group 4: Nutritional Science - The new products focus on nutritional synergy and scientific formulation, closely mimicking the nutritional profile of breast milk, with Jicui enhancing immune support and Qicui targeting brain development [6][9]. - Clinical trials have shown that Jicui closely matches breast milk in nine key immune indicators, while Qicui supports brain development at a rate 1.2 times faster than traditional formulas [6][9]. Group 5: Commitment to Safety and Standards - Feihe has maintained a 63-year record of safety with zero accidents, continuously redefining industry standards for freshness and safety [7][11]. - The company has established a fresh milk-to-powder standard system, leading the industry in setting benchmarks for quality and safety in infant nutrition [10][12].