Group 1 - Jay Chou's entry into Douyin has generated significant market interest, with his account gaining over 15 million followers and his first video receiving more than 7.5 million likes within hours of posting [1] - The stock price of Giant Star Legend surged over 36% shortly after Jay Chou's Douyin debut, with a total market capitalization exceeding 12 billion HKD and a cumulative increase of 249.31% over four days [1] - On July 9, the announcement of Jay Chou joining Douyin led to a stock price increase of 165.6%, with a trading volume surpassing that of major companies like Tencent [1] Group 2 - Giant Star Legend focuses on IP creation and operation, having developed significant celebrity IPs including "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million [2] - The company has successfully expanded its IP business into various sectors, generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] - The first outdoor reality show tailored for Jay Chou, "Zhou You Ji," has achieved high viewership ratings, with the third season garnering over 41 billion topic exposures [3] Group 3 - In the 2024 financial report, Giant Star Legend reported a revenue of 584 million RMB, a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The surge in stock price reflects market recognition of Jay Chou's IP commercial value and optimistic expectations for the company's future growth [3] - Increased influence of Jay Chou on Douyin presents opportunities for Giant Star Legend to expand revenue through advertising, live streaming, and co-branded products [3]

Group 1 - Jay Chou's entry into Douyin has led to a significant increase in his fan base, surpassing 10 million followers within 21 hours, which has positively impacted the stock market, particularly for the company Giant Star Legend (6683.HK) [1] - Giant Star Legend's stock price has seen a remarkable increase of 204.55% over three days, with a peak intraday rise of 23.63%, reaching a closing price of 12.30 HKD and a total market capitalization exceeding 11 billion HKD [1] - On the day of Jay Chou's announcement, the stock price surged by 165.6%, closing at 12.42 HKD, with a trading volume that surpassed major companies like Tencent, indicating strong market interest [1] Group 2 - The market's enthusiasm is driven by expectations of potential revenue from Jay Chou's activities on Douyin, leading to a reassessment of the commercial value of his IP [2] - Giant Star Legend has extensive experience in IP creation and management, having developed significant IPs like "Zhou Tongxue" and "Liu Jiaolian," with a total fan base of 250 million across various celebrity IPs [2] - The company has successfully expanded the licensing business for "Zhou Tongxue," generating over 1 billion RMB in sales through collaborations with over 200 licensed partners [2] Group 3 - Giant Star Legend's revenue for 2024 reached 5.84 billion RMB, marking a year-on-year increase of approximately 35.8%, with IP business revenue growing by 65.1% [3] - The development of IP images is seen as a way to create "emotional assets" that can transition from fan culture to mainstream consumption, potentially leading to sustainable brand assets and commercial returns [3] - The report from Zhongtai Securities highlights the investment value in the cultural consumption industry, emphasizing the importance of IP commercialization [4]